1. An in depth look at how technology is changing recruitment.
Emerson Moses, Director of Clinician Recruitment, One Medical Group
Shawn Kessler, Senior Strategist, ab+c
2. Shawn Kessler Introductions Senior Strategist, ab+c Founded
Zero-In Recruitment Marketing Marketing Specialists Geisinger
Health System, PA Support multiple recruiter groups: ASPR NEPRA
(Northeast Physician Recruiters Association) MAPRA (Mid-Atlantic
Physician Recruiter Alliance)
3. About ab+c
4. Emerson Moses Introductions Director of Clinician
Recruitment, One Medical Group Formerly with: Tufts Medical Center
Physicians Organization Baystate Health Worked with several ASPR
chapters and regional associations: A.I.R. (Academic In-house
Recruiters) O.A.R. (Onboarding and Retention) N.E.P.R.A. (Northeast
Physician Recruiter Association)
5. About One Medical Group
6. About One Medical Group
7. Two areas of emphasis New technologies/tools that will
benefit recruiters How candidates are using technology
8. Beneficial technology/tools for recruiters Productivity
& Communications: Google Drive, Video Conferencing,
Wiki/Dropbox, IM, Yelp, TripIt, HootSuite, Expensify Campaign
Tracking: Google Analytics, Purl Tracking Systems Building
Referrals: GooodJob, iMomentous Outreach Options
9. Beneficial technology/tools for recruiters Google Drive
Microsoft Office online Free to use Easy to set up/sharing
Cross-platform support Tablets/phones/computers
10. Beneficial technology/tools for recruiters Video
Conferencing Skype Google hangout iChat
11. Beneficial technology/tools for recruiters Wiki/Dropbox
PBWiki WikiSpaces GoogleWiki Dropbox Files sharing Large file
management Cross platform
13. Beneficial technology/tools for recruiters Yelp Similar to
HealthGrades Basic credentialing Sourcing
14. Beneficial technology/tools for recruiters HootSuite Social
media management Measurement Collaborate
15. Beneficial technology/tools for recruiters Google Analytics
Compare: Visits Unique Visitors Page Views Pages/Visit Avg. Visit
Duration Bounce Rate % New Visitors Goal Completion Operating
System
16. Beneficial technology/tools for recruiters pURL tracking
systems Candidate-specific responses Tactic-based responses Measure
amount of interest Make better business decisions
17. Beneficial technology/tools for recruiters Building
Referrals GooodJob iMomentous App-based Ease of use Turn every
employee into a referral source Referral tracking
18. Beneficial technology/tools for recruiters TripIt Travel
planning Itinerary confirmation Around you notices
25. Beneficial technology/tools for recruiters 70+ million
users 80% repins 9 million FB connections
26. Who is using this technology?
27. Things you should know about Millennials There are 79
million millennials versus 48 million GenXers (ComScore)
Millennials will make up 50% of the US workforce by 2030 (Bureau of
Labor Statistics) 80% of millennials sleep with their phone next to
their bed (The Millennial Generation Research Review) Millennials
send about 20 texts per day (Pew Social Trends) 56% of millennials
think technology helps people use their time more efficiently (Pew
Social Trends)
28. Recruiting Millennials Electing for additional time off
over opportunity for additional income Millennials are likely to
use some of this time for volunteerism and medical mission trips
Part-time positions are of interest to both women and men, with 13%
of male and 36% of female physicians practicing part time in 2010,
compared with 7% and 29% in 2005 Will NOT join organizations just
for the sake of membership Few are interested in taking on the
cost, challenges, and lifestyle of a physician owned practice
29. What does the research say? Two primary areas of interest:
Technology Employment Two audiences: General Practitioners, Medical
and Surgical Specialists Finished training between 2000 and 2013
Finished training between 1990 and 1999 Sample size is small (3,000
surveys sent, 100 respondents)
30. Technology - What does the research say? How much do you
like using technology? Love technology Very comfortable with it
Indifferent to technology Not very comfortable with technology I
try to avoid technology
31. Technology - What does the research say? How much do you
like using technology? Love technology Very comfortable with it
Indifferent to technology Not very comfortable with technology I
try to avoid technology Both audiences
32. Technology - What does the research say? How important is
the utilization of the newest technology in choosing where you
practice: Very important Somewhat important Indifferent Not very
important Not at all important
33. Technology - What does the research say? How important is
the utilization of the newest technology in choosing where you
practice: Very important Somewhat important Indifferent Not very
important Not at all important Younger Docs Experienced Docs
34. Technology - What does the research say? How important is
the utilization of the newest technology in choosing where you
practice: Very important Somewhat important Indifferent Not very
important Not at all important Younger Docs Experienced Docs
35. Technology - What does the research say? Which types of
practices typically feature the newest technologies? Academic
Medical Centers Large Multi-specialty Group Practices Community
Hospitals/Systems Private practices They all tend to be the
same
36. Technology - What does the research say? Which types of
practices typically feature the newest technologies? Academic
Medical Centers Large Multi-specialty Group Practices Community
Hospitals/Systems Private practices They all tend to be the same
Younger Docs Experienced Docs
37. Technology - What does the research say? Which types of
practices typically feature the newest technologies? Academic
Medical Centers Large Multi-specialty Group Practices Community
Hospitals/Systems Private practices They all tend to be the same
Younger Docs Experienced Docs
38. Technology - What does the research say? Which types of
practices would you be most interested in joining? Academic Medical
Centers Large Multi-specialty Group Practices Community
Hospitals/Systems Private practices Other (please specify)
39. Technology - What does the research say? Which types of
practices would you be most interested in joining? Academic Medical
Centers Large Multi-specialty Group Practices Community
Hospitals/Systems Private practices Other (please specify) Younger
Docs Experienced Docs
40. Technology - What does the research say? Which types of
practices would you be most interested in joining? Academic Medical
Centers Large Multi-specialty Group Practices Community
Hospitals/Systems Private practices Other (please specify) Younger
Docs Experienced Docs
41. Technology - What does the research say? How do you view
your email (please select the option you use the most)?
Traditionally via a desktop or laptop computer With a mobile device
(iphone, etc.) With a tablet (ipad, etc.) Other (please
specify)
42. Technology - What does the research say? How do you view
your email (please select the option you use the most)?
Traditionally via a desktop or laptop computer With a mobile device
(iphone, etc.) With a tablet (ipad, etc.) Other (please specify)
Both audiences
43. Technology - What does the research say? How do you
typically view web content (please select the option you use the
most)? Traditionally via a desktop or laptop computer With a mobile
device (iphone, etc.) With a tablet (ipad, etc.) Other (please
specify)
44. Technology - What does the research say? How do you
typically view web content (please select the option you use the
most)? Traditionally via a desktop or laptop computer With a mobile
device (iphone, etc.) With a tablet (ipad, etc.) Other (please
specify) Both audiences
45. Technology - What does the research say? How do you
typically view web content (please select the option you use the
most)? Traditionally via a desktop or laptop computer With a mobile
device (iphone, etc.) With a tablet (ipad, etc.) Other (please
specify) Both audiences
46. Technology - What does the research say? How important is
it that websites and emails are provided in a way that is
mobile-friendly and easy to use? Very important Somewhat important
Indifferent Not very important Not at all important
47. Technology - What does the research say? How important is
it that websites and emails are provided in a way that is
mobile-friendly and easy to use? Very important Somewhat important
Indifferent Not very important Not at all important Both
audiences
48. Technology - What does the research say? How likely are you
to download and use a mobile app from a medical society? Very
likely Somewhat likely Maybe Somewhat unlikely Not likely at
all
49. Technology - What does the research say? How likely are you
to download and use a mobile app from a medical society? Very
likely Somewhat likely Maybe Somewhat unlikely Not likely at all
Younger Docs Experienced Docs
50. Technology - What does the research say? How likely are you
to download and use a mobile app from a medical society? Very
likely Somewhat likely Maybe Somewhat unlikely Not likely at all
Younger Docs Experienced Docs
51. Technology - What does the research say? How likely are you
to download and use a mobile app from a medical journal? Very
likely Somewhat likely Maybe Somewhat unlikely Not likely at
all
52. Technology - What does the research say? How likely are you
to download and use a mobile app from a medical journal? Very
likely Somewhat likely Maybe Somewhat unlikely Not likely at all
Both audiences
53. Employment - What does the research say? When searching for
a new practice opportunity what would be your first step (rank your
top 3 choices): Check physician job boards Use a web based search
engine Review any email career opportunities that I've received
Review any direct mail opportunities that I've received Check my
medical/surgical society job board Review the classified section of
my society journal Network and discuss career opportunities with my
colleagues Use social media to network with my colleagues Review
the career sections of organizations that I know I'm interested in
joining Call a recruitment firm and allow them to help me to find
my next position Other (please specify)
54. Employment - What does the research say? When searching for
a new practice opportunity what would be your first step (rank your
top 3 choices): Check physician job boards Use a web based search
engine Review any email career opportunities that I've received
Review any direct mail opportunities that I've received Check my
medical/surgical society job board Review the classified section of
my society journal Network and discuss career opportunities with my
colleagues Use social media to network with my colleagues Review
the career sections of organizations that I know I'm interested in
joining Call a recruitment firm and allow them to help me to find
my next position Other (please specify)
55. Employment - What does the research say? When searching for
a new practice opportunity what would be your first step (rank your
top 3 choices): Check physician job boards Use a web based search
engine Review any email career opportunities that I've received
Review any direct mail opportunities that I've received Check my
medical/surgical society job board Review the classified section of
my society journal Network and discuss career opportunities with my
colleagues Use social media to network with my colleagues Review
the career sections of organizations that I know I'm interested in
joining Call a recruitment firm and allow them to help me to find
my next position Other (please specify)
56. Technology - What does the research say? Please rank your
top four criteria in order of importance when reviewing new career
opportunities: Work/Life Balance (having a manageable schedule)
Quality of life (having an abundance of things to do outside of
work) Financial compensation Organization's reputation (joining a
prestigious academic medical center or a community hospital)
Geographic location Position-specific details (the details about
the practice opportunity) Organizational (practice/system/hospital)
details Use of technology and progressive attitude of the
organization
57. Technology - What does the research say? Please rank your
top four criteria in order of importance when reviewing new career
opportunities: Work/Life Balance (having a manageable schedule)
Quality of life (having an abundance of things to do outside of
work) Financial compensation Organization's reputation (joining a
prestigious academic medical center or a community hospital)
Geographic location Position-specific details (the details about
the practice opportunity) Organizational (practice/system/hospital)
details Use of technology and progressive attitude of the
organization
58. Technology - What does the research say? Please rank your
top four criteria in order of importance when reviewing new career
opportunities: Work/Life Balance (having a manageable schedule)
Quality of life (having an abundance of things to do outside of
work) Financial compensation Organization's reputation (joining a
prestigious academic medical center or a community hospital)
Geographic location Position-specific details (the details about
the practice opportunity) Organizational (practice/system/hospital)
details Use of technology and progressive attitude of the
organization
59. Technology - What does the research say? What is the best
way for a recruiter to communicate with you? Email Text Direct Mail
Phone Social Media Other (please specify)
60. Technology - What does the research say? What is the best
way for a recruiter to communicate with you? Email more than 90% in
both audiences Text Direct Mail Phone Social Media Other (please
specify) Both audiences
61. Technology - What does the research say? Have you ever
video interviewed for a position? No Would the option to video
interview change your perception of the practice? Yes positive or
negative? No Yes Did the option to video interview change your
perception of the organization? Yes positive or negative? No
62. Technology - What does the research say? Have you ever
video interviewed for a position? No Would the option to video
interview change your perception of the practice? Yes positive or
negative? No Yes Did the option to video interview change your
perception of the organization? Yes positive or negative? No
63. Technology - What does the research say? Have you ever
video interviewed for a position? No Would the option to video
interview change your perception of the practice? Yes positive or
negative? No Yes Did the option to video interview change your
perception of the organization? Yes positive or negative? No
64. Creativity is intelligence having fun. Albert Einstein
Questions? Thank you! Emerson Moses, Director Physician
Recruitment, One Medical Group 415-590-6279 [email protected]
Shawn Kessler, Senior Strategist, ab+c 800-848-1552
[email protected]