Yorke Communications Training ServicesBuilding competence for better communication

www.yorkecommunications.com

Impactful consultative training

Bespoke training modules

Interactive and custom-designed

Relevant and up-to-date

In today’s world, communication is no longer the privilege

of a few. The gatekeepers who were the owners of

centralised communication in every company are long

gone, and now every single employee in your organization

is required to communicate internally as well as externally.

For instance, the BPO industry has major concerns in

enabling its workforce to meet the multiple cultural and

professional challenges they face while communicating

with customers all over the world. Similarly, IT companies

face constraints in aligning their communication policies

with the evolving business as well as social media

dynamics. Small businesses and start-ups also need to

embark on a rigorous exercise to accurately map their

brand traits, business goals and available resources, and

accordingly chalk out a relevant communication agenda.

Another example is the mounting issues retail companies

face in strengthening the dialogue between the head

office and their retail stores through effective internal

communication. Even the manufacturing industry often

fails to respond aptly to market requirements and changes

due to a lack of appropriate communication between the

functional groups in companies.

As information has transformed into a corporate asset, organizations need to leverage holistic, contextual, informed, unambiguous and persuasive communication to effectively reach out to their audiences, better convince their stakeholders, strike winning deals, and above all make powerful impressions. Exactly what Yorke Communications

can help you achieve.

ImPreSS ConvInCe

engage InnovaTe

by embracing the Yorke Communications advantage

Yorke Communications Training Services have been designed keeping in mind the distinct requirements of corporates and professionals. Through our dynamic training sessions, we can empower you to master the winning approach to communication that absolutely suits your business context, competitive demands, market conditions and industry standards. Yorke Communications offers corporate organizations bespoke training modules for marketing communication, comprising a combination of several varied methods.

Yorke Communications has been enabling organisations implement strategic content development and marketing initiatives, and has impressive experience in producing thousands of collateral from white papers and press releases to solution briefs and case studies. Our engagement with a wide range of businesses over the years has helped us gain a critical understanding of the communication landscape – a definitive reason why you must leverage our training services package.

Y orke Communications training team comprises experienced communication experts with

diverse perspectives, and a holistic understanding of the needs of various companies and industries. Our communication specialists have several years of experience working in various industries and have a strong grasp of the challenges faced by companies and professionals. We have developed more than 2,000 different collateral till date, addressing the varied content objectives of several clients across domains.

We are proficient not only in communication but also the nitty-gritties and dynamics of business, marketing and social media. So our 360 degree perspective can help you efficiently handle the different nuances of communication in any given context.

Focus areas of Yorke Marketing Communication training module

1Persuasive writing to better sell one’s ideas

Yorke Power Writing Program

2Preparing effective emails that suit the context and the stakeholders

Yorke Engaging Emails Program

3Focused report writing to synthesise information, and gain incisive insights

Yorke Strategic Report Writing Program

4Designing winning proposals to grow a business

Yorke Winning-Proposals Program

5Crisis communication to handle negative events and protect reputation

Yorke Crisis Communication & Corporate Image Program

Yorke Communications also helps in improving relevant communication skills of specific business functions

such as the administration department, the Hr department and also business teams who

actively interface with your clients.

www.yorkecommunications.com

Highlights of the Communication Training Programs

What’s in store for you?

• Relevance is a distinct feature of Yorke training capsules.

We regularly mine current information and continuously

track industry trends and developments, so that our

course material is thoroughly up-to-date. What you

gain is a strong competitive edge.

• Yorke training programs are designed after thoroughly

studying and understanding an organisation’s unique

culture and structure, and its specific requirements,

assets, problem areas, strengths and challenges. So we

think, strategise and guide you just like an in-house

communication team.

• Yorke also offers you a comprehensive picture of the

latest communication channels and platforms. Leverage

our expertise to maximize your messaging and

positioning in the market.

Yorke Communications has enabled employees and executive leaders of several top companies to hone a range of competencies including writing skills, verbal communication and presentation skills, and strategic messaging and positioning.

We have also supported a high-level global NGO in sharpening their ability to be better practitioners through cutting edge communication.

Active discussions, Q&A sessions, practical exercises, interesting

presentations and graphic illustrations. And whatever it takes to master

communication! The programs will be 25% instructional and the rest is

case-based and discussion-oriented.

Our services encompass a combination of the best elements including

interactive and participatory features for a better learning experience.

We provide the much sought-after advantage of learning from real-

life cases and scenarios. The most important aspect is that we spend

considerable amount of preparatory time sourcing live documents from

your organisation and using them as the basis for the training exercises.

Our post-program review and audit will help you gain an understanding

of the effectiveness of the sessions and collate useful feedback from the

participants, and enable us to further strengthen our programs.

info@yorkecommunications.com

Bangalore: +918064501168, +91 80 25456663, +91 80 25456664 San Jose: +1 408 963 0339 | New York: +1 212 933 9729

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