Yoon Hee Jin Chareef Jaiaree Chen Po Yen Nguyen Ba Quang Nhat
GROUP 4 - Creativity
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1. Macro/Micro Trend
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Macro/Micro Trend (1/2) Live Longer Nowadays the number of
elderly people have been increasing in our society because of
advances in medicine and technology
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2. Key Drivers of The Trend
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Key Drivers of The Trend (1/3) Live Longer B. Be optimistic85dc
A. Exercise
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Key Drivers of The Trend (2/3) Live Longer C. Eat healthy food
ex. organic foods D. Health medicines and food
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3. Target Consumer & Demographics
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Presentation Date 12 / 08 / 13 Target Customer Fitpital
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Target Market According to website name www.iiste.org provides
the statistic about the older people that www.iiste.org The number
of elderly people increased by 5.76 million during 1979 - 2008. By
the year 2008, with the elderly population of 11%, Vietnam
population starts aging.
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According to the medium-variant population projections of the
United Nations (2004), there are about 610 million people aged 60
and over (or 10 percent of the world population in 2000). The
number of elderly people reached 672 million in 2005 and this
number is expected to grow to around 1.9 billion people (or 22% of
the world population) in 2050. Vietnam is experiencing the changes
just described. Target Market
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According to the statistics from the 2008 Vietnam Household
Living Standard Survey, the total of elderly people estimated 9.47
million accounted for 11% of the total population. Target
Market
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By the year 2020, Vietnam is expected to have more than 12
million older persons. Target Market
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Segmented by Demographics 1. Old People - 50 and above (Main
Target) Old people can access everywhere and use everything in
Fitness, including Fitness, Hospital and Pool and also be able to
get services from Personal Trainer and Personal Nutritionist from
Fitpital. Target Market
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From website name ilo.org gave the information and statistic
about disabled people in UK that In Viet Nam, more than six million
persons age 50 or older, or approximately 7.8 per cent of the
population, have a disability according to the 2009 Census.
However, recent statistics based on the World Health Organizations
(WHO) framework, known as the International Classification of
Functioning, Disability and Health (ICF), showed that disabled
persons accounted for 15.3 per cent of the countrys population 1.
Target Market
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A vast majority of people with disabilities in Viet Nam, or
75%, live in rural areas and attend school at rates far below those
of non-disabled persons. Literacy rates are much lower for adult
persons with disabilities (76.3%) than those without disabilities
(95.2%) 2. Target Market
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2. Disabled People - Any Ages. Disable people such as
handicapped, Blinded or Deft can access the machine that allowed by
doctors in hospital first. And also be able to get services from
personal trainer and personal nutritionist too. Target Market
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4. Describe what they are purchase
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Products/services Old People in Vietnam currently buy
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Activities old people currently enjoin Chess game
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Activities old people currently enjoin Drama and Reform the
traditional acting in Vietnam
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Offering Fitness programs for Physical Health. Clinic service:
support old people about healthy issues. Offering leisure
activities for Mental Health Allowing old people to come to
practise for a better healthy
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Fitness Leisure activities ClinicPool Personal Trainer Personal
Nutritionist
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Physical Health and Mental Health the main different points
HealthFitness Central Physical Health Mental Health
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Physical Health Fitness Indoor and Swimming Pool Fitness
Outdoor
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Mental Health Creating leisure activity programs such as Chess
game, Drama or Reform.
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Operational Plan
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1. Premium member This group of customers will hold the gold
card and can access everything including fitness and hospital
including personal trainer and nutritionist (full payment
required)
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2. Normal member This group will hold the silver card and can
access just the programs that our heathcenter provided without
personal trainer and personal nutritionist, if this group want
personal trainer and personal nutritionist, they can pay again
month by month(cheaper payment)
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Creating a community and a network for old people.
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5. How is the trend affected by the environment they live/work
in
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Why Health Is Important For Older Adults?
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Health Services Preventive health services are valuable for
maintaining the quality of life and wellness of older adults Older
adults use many health care services, have complex conditions, and
require professional expertise that meets their needs
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Quality of Life Through programs that address chronic improving
their health condition. Government agencies are improving the
quality of life for older adults Most older adults want to remain
in their communities as long as possible
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Fitness For The Elderly People Fitness and exercises for the
elderly people can help in number of ways: Benefits not only
include weight maintenance and weight loss as with any age group,
elders can also enjoy a healthy life and minor risks of disease,
plus maintain diseases symptoms to a comfortable level.
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Fitness for elderly people does not have to be complicated or
hard. There are numerous gentle elderly fitness programs available
As well, fitness for elders can aid relieve symptoms of joint pains
and arthritis, especially water aerobics, stretches and yoga.
Definite exercises are also thought to aid with symptoms of
diabetes and some other diseases.