Q & A
Marketing, Advertising, & PR
On a Tight Budget
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www.EatMedia.com
The 2 Definitions of New Media ROI
Return On Investment and
Risk Of Inactivity
3 Forms of Media:OwnBuyEarn
2 Reasons to Participate:OpportunityObligation
1 Most Important:Content
It’s about the Story You Tell
The Right Tools
Gameplay
9
500 million users - Personal, Global50% daily | 25 Billion pieces of content shared monthly (web links, news stories, blog posts, notes, photo albums, “Messaging”, more.)
70 million members - Biz Brand/Updating150 industries | 200 countries | New member every second
55 million daily tweets - Live pointers 300,000 sign up daily | 180 million unique monthly visitors
2 billion viewed daily - Easy Everything24 hrs worth of video uploaded every minute
SoMe Numbers
#1 = Search =
Compare and Contrast
Twitter - Updates
- Follow/Followers
- Unfollow
- @Replies
- #Hashtag
- Direct Messaging (DM)
- Retweets (RT)
- Native Retweets
- Link Shortening
New Stuff … Like Group Buying
• Works best for Services
• “Sampling” not just discounting
• Demand Generation = exposure– Random, unqualified
• Demand Fulfillment = live– Local merchants compete
Context is King
Manage the right message at the right time
People want you Multi-channel. Multi-screen
1.Presence
2.Listening
3.Content
4.Community
5.Influencers
5 Phases of Engagement
Phase III:Subscribers
Phase II:Awareness
Phase IV:Participants
Phase V:Advocates
Phase I: Launch
Content Seeding
RSS Visit
CommentsQ&A
RatingPolls
Friending
Post
Profile
Ideashare
Photo/Video Upload
Bookmark/Digg
Publicize
Broadcast
Edit
Moderate
Evolve…
Dave Armano+
Thank You!
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www.EatMedia.com