Download - content.linkedin.com€¦ · XLS file · Web view · 2018-03-29Sponsored InMail Submission Form Subject Line 25 characters max Member ... Sheet2 InMail Sheet1 InMail Examples Sheet3

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Page 1: content.linkedin.com€¦ · XLS file · Web view · 2018-03-29Sponsored InMail Submission Form Subject Line 25 characters max Member ... Sheet2 InMail Sheet1 InMail Examples Sheet3

Sponsored InMail Submission Form

MESSAGE PREVIEW Suggested Character Count

Enter here 25 characters max

Subject Line Enter here 60 characters max

Sender Image: Enter link to LinkedIn company page or member's profile here(Sender picture will be pulled in from profile/company page)

MESSAGE BODY

Salutation Method (please choose from drop down)

Please submit the form at least 5 business days prior to launch date

Sender (please choose from drop down)

Sender Name (If the sender is a member the first and last name are required)

*Note: Character counts may vary by device and user settings. Character counts are suggested for optimal member experience

Enter Custom Salutation (ex. Hi, Hello, Dear)

Message body character recommendation is 1,500 characters including spaces

Press "Alt" + "Return" together to drop down to the next line. This will allow you to move to the next line

Sponsored InMail Best Practice Tips: 1. You need to GIVE value to GET value. Focus the message on the member benefit not the company/product2. Tailor the message to ensure relevance, the member needs to understand why they are receiving this message and why its relevant3. Include a clear call to action and align it to the context of your message4. Keep the message conversational and genuine5. Add a maximum of 3 clickable links to the message body to help yield a higher CTR on mobile. The maximum length of the hyperlinked text is 70 characters max (including spaces and punctuation)

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CTA Button Text Here* *20 characters max

MESSAGE TRACKING Use this column to enter the required details per Item

LinkedIn Company Page Link: Enter Company Page link here

Button and Banner URL Enter CTA URL here

Body Copy Text Link (1 max) Enter body copy text to be linked here Enter body copy text link URL here

CUSTOM DISCLAIMER (when applicable) - Maximum 2500 Characters, including spaces and punctuation

Company Name:

Address:

Telephone Number:

TEST: please provide LinkedIn profile URL for test recipientsMember Profile Name Profile URL

Member 1

Message body character recommendation is 1,500 characters including spaces

Press "Alt" + "Return" together to drop down to the next line. This will allow you to move to the next line

Sponsored InMail Best Practice Tips: 1. You need to GIVE value to GET value. Focus the message on the member benefit not the company/product2. Tailor the message to ensure relevance, the member needs to understand why they are receiving this message and why its relevant3. Include a clear call to action and align it to the context of your message4. Keep the message conversational and genuine5. Add a maximum of 3 clickable links to the message body to help yield a higher CTR on mobile. The maximum length of the hyperlinked text is 70 characters max (including spaces and punctuation)

Company Contact Information **Required for any InMail with Canada included in the geo target**

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Member 2

Member 3

Member 4

Member 5

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10

10

MESSAGE BODY

*Please include image file with submission form

Character Count

*Note: Character counts may vary by device and user settings. Character counts are suggested for optimal member

InMailCreative300X250

(40k max file size)

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Use this column to enter the required details per Item Please Fill in Incomplete Sections

Enter Company Page link here Sender Name Section Incomplete

Enter CTA URL here Subject Line Section Incomplete

Enter body copy text link URL here Sender Image Section Incomplete

Sender Image Link Section IncompleteCUSTOM DISCLAIMER (when applicable) - Maximum 2500 Characters, including spaces and punctuation Salutation Section Incomplete

Salutation Method Section Incomplete

Button Text Section Incomplete

Company Page Link Section Incomplete

Banner & Button URL Section IncompleteSeed List Section Incomplete

TEST: please provide LinkedIn profile URL for test recipientsProfile URL

*If no banner is provided another ad will appear in its place. Can only accept static JPG, PNG or GIF files.

InMailCreative300X250

(40k max file size)

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Check out our best practices guide:

Sponsored InMail on mobile example (iOS)

Sponsored InMail Best Practices Guide

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