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Cost Leadership
Design to Cost
Hubert Haidinger
Director PE/CAM BU Industrial & Automotive
28. Februar 2013
AgendaAgendaAgendaAgenda
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WWWWhat is the Cost Ratio of PCB Technology?hat is the Cost Ratio of PCB Technology?hat is the Cost Ratio of PCB Technology?hat is the Cost Ratio of PCB Technology?
What are the Biggest Cost Drivers ?What are the Biggest Cost Drivers ?What are the Biggest Cost Drivers ?What are the Biggest Cost Drivers ?
What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?
How does Design Influence Cost?How does Design Influence Cost?How does Design Influence Cost?How does Design Influence Cost?
Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013
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Example: Single-sided PCB / HAL
Cost Ratio of PCB TechnologyCost Ratio of PCB TechnologyCost Ratio of PCB TechnologyCost Ratio of PCB Technology
Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013
Cost Elements in %: Material % Drill & Rout %Surface %Layout %Soldermask %Electrical Test %Inspection %
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
3
Example: Double-sided PTH PCB / HAL
Cost Ratio of PCB TechnologyCost Ratio of PCB TechnologyCost Ratio of PCB TechnologyCost Ratio of PCB Technology
Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013
Cost Elements in %: Material % Drill & Rout %Surface %Plating %Layout %Soldermask %Electrical Test %Inspection %
0,00%
5,00%
10,00%
15,00%
20,00%
25,00%
4
Example: Double-sided PTH PCB / ENIG
Cost Ratio of PCB TechnologyCost Ratio of PCB TechnologyCost Ratio of PCB TechnologyCost Ratio of PCB Technology
Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013
Cost Elements in %: Material % Drill & Rout %Surface %Plating %Layout %Soldermask %Electrical Test %Inspection %
0,00%
5,00%
10,00%
15,00%
20,00%
25,00%
30,00%
5
Example: 4 Layer PTH / HAL
Cost Ratio of PCB TechnologyCost Ratio of PCB TechnologyCost Ratio of PCB TechnologyCost Ratio of PCB Technology
Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013
Cost Elements in %:
Material % Drill & Rout %Surface %Plating %Layout %Soldermask %Lamination %Electrical Test %Inspection %
0,00%
5,00%
10,00%
15,00%
20,00%
25,00%
6
Example: 10 Layer HDI Any Layer with ENIG/OSP
Cost Ratio of PCB TechnologyCost Ratio of PCB TechnologyCost Ratio of PCB TechnologyCost Ratio of PCB Technology
Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013
Cost Elements in %: Material % Drill & Rout %Surface %Plating %Laser drilling %Lamination %Layout %Soldermask %Electrical Test %Inspection %
0,00%
5,00%
10,00%
15,00%
20,00%
25,00%
30,00%
35,00%
40,00%
AgendaAgendaAgendaAgenda
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What is the Cost Ratio of PCB Technology?What is the Cost Ratio of PCB Technology?What is the Cost Ratio of PCB Technology?What is the Cost Ratio of PCB Technology?
What are the Biggest Cost Drivers?What are the Biggest Cost Drivers?What are the Biggest Cost Drivers?What are the Biggest Cost Drivers?
What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?
How does Design Influence Cost?How does Design Influence Cost?How does Design Influence Cost?How does Design Influence Cost?
Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013
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Major Cost Drivers
What are the Biggest Cost Drivers?What are the Biggest Cost Drivers?What are the Biggest Cost Drivers?What are the Biggest Cost Drivers?
Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013
Material & Build-Up
Utilization
Copper plating
Thickness
Number of Drill & size
Design
AgendaAgendaAgendaAgenda
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What is the Cost Ratio of PCB Technology?What is the Cost Ratio of PCB Technology?What is the Cost Ratio of PCB Technology?What is the Cost Ratio of PCB Technology?
What are the Biggest Cost Driver s?What are the Biggest Cost Driver s?What are the Biggest Cost Driver s?What are the Biggest Cost Driver s?
What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?
How does Design Influence How does Design Influence How does Design Influence How does Design Influence Cost?Cost?Cost?Cost?
Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013
- Line Spacing
- Copper Thickness
- Aspect Ratio ( PCB Thickness )
- Annular Ring
- Soldermask Thickness & Soldermask Clearance
- Surface finish Area ( Gold )
- Drilling Tolerances
- Milling Tolerances
- Drilling and Milling Tool sizes
- ID print / Silkscreen ( Size and feature )
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Main Design Topics which Influence the Cost of the PCB
How does Design Influence CostHow does Design Influence CostHow does Design Influence CostHow does Design Influence Cost
Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013
Up to 25 % cost impact
due to reduced yield !!!
AgendaAgendaAgendaAgenda
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What is the Cost Ratio of PCB What is the Cost Ratio of PCB What is the Cost Ratio of PCB What is the Cost Ratio of PCB TTTTechnology?echnology?echnology?echnology?
What are the Biggest Cost Driver s?What are the Biggest Cost Driver s?What are the Biggest Cost Driver s?What are the Biggest Cost Driver s?
What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?
How does Design Influence Cost?How does Design Influence Cost?How does Design Influence Cost?How does Design Influence Cost?
Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013
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Talk to your supplier about the following items
What Needs to be Done to Control PCB Costs ?What Needs to be Done to Control PCB Costs ?What Needs to be Done to Control PCB Costs ?What Needs to be Done to Control PCB Costs ?
Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013
RCCPrepreg
Glass fabric….
Line / SpacingPad sizeBGA size
Impedance ….
Laser hole size Number of holesBuried holes ….1,6 mm ? versus
0,8 or 1 mm ?
AT&S – Well Positioned for the Future
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