Kristin Bolton-Keys Founder, Digital Moguls
@digitalmoguls @kristinbkeys
MOBILE MATTERS LEVERAGING MOBILE TO
ENHANCE YOUR BUSINESS
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Live Webinar on September 24th at 12 – 1pm EST
MOBILE MATTERS
#WICTF #MobileMatters
About Me
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1. Mobile Users and Behaviors 2. Mobile Technology 101
3. Mobile Best Practices/Implementation
Agenda
Mobile User Behavior
Mobile blends the online world with the
offline world. It’s a personal
communication and transaction platform.
1. Simplicity
2. Immediacy
3. Context
The Mobile Channel Provides:
Customers are searching for your brand using mobile devices
Mobile enables news ways to present information and allow customers to interact with your business
Website Mobile
Website Mobile
Mobile Web vs Native App
Mobile Web vs Native App
Mobile Best Practices
Maintain Brand Identity
q View your site on a mobile device
q Define your mobile experience and value
proposition
q Understand your mobile customers behavior
q Research the competition
q Keep up to date on mobile trends
q Choose best practices from your favorite apps and
mobile websites
Get Started Checklist
Resources
THANK YOU!
www.digitalmoguls.org @digitalmoguls
Kristin Bolton-Keys
Interested in blogging for us? Contact: [email protected]
1. http://techcrunch.com/2013/09/17/ios-7-apps/ 2. https://www.lookout.com/resources/reports/mobile-mindset 3. http://www.brandbydc.com/you/blog/understanding-mobile-user-mindsets 4. http://online.wsj.com/article/PR-CO-20130625-906120.html 5. http://venturebeat.com/2012/12/05/mobile-apps-small-businesses/ 6. http://www.businessinsider.com/a-mobile-website-might-be-what-your-business-
needs-2013-3 7. http://www.amiba.net/assets/images/Graphs/mobiletechnology/appsinfographic-
forleongarticle.jpg 8. http://www.huffingtonpost.com/garrett-goodman/adaptive-design_b_2344569.html 9. http://mobile.smashingmagazine.com/2012/07/12/elements-mobile-user-experience/ 10. http://www.businessinsider.com/a-mobile-website-might-be-what-your-business-
needs-2013-3 11. http://googlemobileads.blogspot.com/2011/11/gomo-ten-mobile-site-best-practices.html 12. Sheila Collins, “The Future of Money: The New Frontier for eCommerce”, June 2012
References
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