New School Notes For PR Power Plays
Dennis Goedegebuure @TheNextCorner
New School Notes For PR Power Plays @TheNextCorner
New School Notes For PR Power Plays @TheNextCorner
Dennis Goedegebuure
@TheNextCorner
•Spent 10+ years in SEO •2002 - 2011 @ eBay •2011 - 2012 @ Geeknet •2012 - 2014 @ Airbnb •2014 - present @ Fanatics
New School Notes For PR Power Plays @TheNextCorner
–DennisG
SEO is the outcome of a well designed product and
EPIC content
New School Notes For PR Power Plays @TheNextCorner
Source: http://tnc.io/trustme-lying
New School Notes For PR Power Plays @TheNextCorner
500 Digital Publishers Tell You What They Want
Source: http://tnc.io/fractl-research
• Writers of NYTimes, Guardian & CNN receive ~26K pitches a year, while they never write a story based on a pitch
• Most top-tier writers receive 100, 250 or 500 pitches each week, for an average of 5 story spots
• 70% of publishers prefer to collaborate on ideas
• 64% of publishers think it is of some importance that you establish a personal connection before pitching
New School Notes For PR Power Plays @TheNextCorner
Wall & ChainAnimation Film
BelongAnywhere.comLanding Site
Targeted audiencesOnline Media
Guest & HostsLaunch Event
New School Notes For PR Power Plays @TheNextCornerLearn: http://tnc.io/aimclear-targeting
New School Notes For PR Power Plays @TheNextCorner
500 Digital Publishers Tell You What They Want
Source: http://tnc.io/fractl-research
• Writers of NYTimes, Guardian & CNN receive ~26K pitches a year, while they never write a story based on a pitch
• Most top-tier writers receive 100, 250 or 500 pitches each week, for an average of 5 story spots
• 70% of publishers prefer to collaborate on ideas
• 64% of publishers think it is of some importance that you establish a personal connection before pitching
New School Notes For PR Power Plays @TheNextCorner
Scale Media Connections• What are you trying to cover
• Who is most influential on this topic
• What are these people reading
• Be there
New School Notes For PR Power Plays @TheNextCorner
TAGS - Research Targets
Source: http://tnc.io/tags-doc
New School Notes For PR Power Plays @TheNextCorner
Bonus: Need an Email Address?
http://tnc.io/email-find
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