Contains proprietary and confidential information

The Problem

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The Result

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Most people buy the same wine every time, what’s on sale, or nothing

at all

The Solution – Personalized Wine

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An ecommerce business that delivers quality brand name wine matched to each consumer’s personal “Taste Profile” on a recurring basis

Taste Profile

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Personal Taste Profile!

7 Question Taste Quiz!

Business Model

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Own the Consumer, Not the Wine

How We Make Money

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!

“OneBox” – 6 Bottles in CA!

Wine $45.00

Shipping $24.00

Compliance $ 2.50

Credit Card Processing $ 2.50

WineSimple Margin ! $16.00!

Consumer Price! $89.99*!* Less than typical retail for same 6 bottles!

Market

•  U.S. Market - 100M consumers will spend $40B in 2015!

!•  Initial Target Market!– Women: Buy over 70% of wine for home – Retail price point: $8 to $19.99 - Fastest

growing market segment

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Ecommerce Metrics

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Digital ! $15.00

Referral! $10.00 - $20.00

“Worthy Cause”! $9.00

Influencer! $10.00 - $15.00

Organic/Viral! $0.00!

•  Personalized Subscriptions!

•  Engagement!•  Help in stores and

restaurants!

Target Customer Acquisition Costs!

How To Increase Long Term Value!

Business Traction

•  E&J Gallo chose WineSimple to create app to help retailers sell more wine & paid $90K !

•  85% of people who rated a wine recommended by WineSimple rated that wine a “4” or “5” on a 5 point scale (96% after rating 5 wines)!

•  Strategic partnership with Step Up Women’s Network to promote WineSimple to 50,000 members!

•  Ability to sell more than 70 quality brand name wines without the need to purchase the inventory!

•  Strong experienced team in place!10

Projections

•  Wine revenue - Grow from $860K to $50 Million over 4 years!

!•  WineSimple revenue - 14% of wine

revenue growing to 18% or more!

•  Cash flow positive in Year 3!!

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Future Revenue Opportunities

•  Increased profitability from lower wine cost!•  Licensing!•  Advertising!•  Data sales!

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Competition

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Ecommerce Retailers!

True Personalized Selections!

Brand Name Wine!

No Inventory Cost!

Target Mass Market!

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Team

Founders/!Board/Management! Background!

Robert Miller

Dick Wollack

Richard Marcus

Amanda Richardson

Nick Halsey

Advisors!

Will Glaser

Paul Yanover

Camille Watson

   

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Funding

•  Raising $800K!– Secured convertible debt – 20% discount to next round (equity) with

$3 Million cap •  Use!– 12+ months of operations – Validate CAC – Improve LTV

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Exit

•  Exit – Sale at $80 Million (20X EBITA)!•  Buyers!– Ecommerce – Retailers – Wine companies

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