Windows Phone 7

7

Paul FosterDeveloper Evangelist

Windows Phone 7Development

@paulfohttp://wotudo.net

paulfo@microsoft.com Microsoft Ltd

Three Red Threads

Relevant – your people, your location

Personal – your day, your way

Connected – your stuff, your peace of mind

“Windows Phone is bold, dynamic and inventive, and succeeds in making some elements of Apple’s iPhone look staid..”

Claudine Beaumont

Broad support for new design

4

“Microsoft is about toleapfrog Apple and every other player inthe mobile space.”

“Windows Phone 7’s User Interface: Microsoft Has Out-Appled Apple. Well done, Redmond.”

Jesus Diaz – Gizmodo, via Twitter

“The interface looks LUSH. It's all swooshy and swoopy and full of pretty things. Awesome.”

Mark Walton GameSpot U.K., via Twitter

“…Microsoft is bringing something new, something different in terms of user experience. A lot of simplicity …” 

“This is not an evolution but a seismic shift.”

Our users are waiting for WP7

Windows Phone for Business5

Building demand and revenue

We have millions of loyal users worldwide who want to use our products and are waiting for Windows Phone 7 530M Active

Windows Live IDs!

368M People Using

Hotmail!

Over 4B WW Queries Each

Month!

Over 459M Unique Users

Over 303M Users Each

Month

25M People On Xbox

Live!

Progress in six weeks

Almost 3000 apps and games in the Marketplace

80% increase in developer registrations since

September

15000 developers creating apps for the Windows

Phone 7

SDK Downloads: 500k+ Worldwide

Windows Phone

Demo

Windows Phone

The world of consumer

BusinessConsumer

MDM

SQLCE

Encrypted endpoint

Cert mgmt

Multi-taskingSync Framework 4.0

SharePointOutlook

EAS

XNASilverlight

Hardware PlatformCapacitive touch4 or more contact points

SensorsA-GPS, Accelerometer, Compass, Light, Proximity

Camera5 mega pixels or more

MultimediaCommon detailed specs, Codec acceleration

Memory256MB RAM or more, 8GB Flash or more

GPUDirectX 9 acceleration

CPUARMv7 Cortex/Scorpion or better

80

0 (

48

0)

480 (320)

Hardware buttons | Back, Start, Search

Development Tools

Expres

sBlen

d

for

Phon

e

Emulator

Windows Phone Developer Tools

(WPDT)

Visual Studio Debug

Silverlight & XNA Project

Types

- Emulator

- Device

Developer Registration Tool

XAP Deployment Tool

Windows Phone

CLOUD

SCREEN

Notifications

Location Identity Feeds

MapsSocial

App Deployment

Cloud Services

Phone Emulator

Samples Documentation

Guides Community

Packaging and Verification Tools

Registration

Validation

Certification

Publishing

Marketplace

MO and CC Billing

Business Intelligence

Update Management

The Application Platform Tools

Portal Services

Sensors Media Data

Xbox LIVE Notifications

.NET Framework managed code sandbox

Location

Phone

Runtime – On “Screen”

Building Applications

High performance game framework

Rapid creation of multi-screen 2D and 3D games

Rich content pipeline Mature, robust, widely adopted

technology Xbox 360, Windows, and Zune

Modern application UI framework

Rapid creation of visually stunning apps

Metro-themed UI controls

500,000 developers spanning Windows and web

A unique value propositionTogether with Microsoft, you can create seamless experiences that combine the magic of software with the power of the Internet across a world of

devices

Realizing the multi-screen vision

14

Building applications that work on the desktop, the television, the phone and the web

Single set of easy-to-use tools for creating richer, deeper applications

Knowledge is transferrable across phone, web, PC

What this means for you

Windows Phone for Business15

Microsoft is committed to taking a massive share of the growing smartphone market and wants to partner with you

Investments in innovative and unique experiences will attract a large pool of new and existing smartphone users

Much demand will come from Microsoft’s base of loyal users world-wide

Microsoft is gearing up a large and powerful marketing effort fuelled by a significant budget to drive demand for partners

Winning together

Windows Phone

Create.msdn.com

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentations. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Back cover and contact information:

paulfo@microsoft.com@paulfohttp://wotudo.net