Arisa Ozawa 08bn028h
Hitomi Matsuyama 08bn112e
Shuhei Miida08bn113h
Why we choose Alcohol-Free Beer
The first alcohol-free beer in the world!
Beer market Alcohol-free beer market
2004 2005 2006 2007 2008 20090
50
100
150
200
250
300
350
2005 2006 2007 2008 2009 20100
1
2
3
4
5
6
(billion yen )(hundred million yen)
Nikkei Web
Consumer of Alcohol-Free Beer
Share of Under 2933.8%!!!
ESPECIALLY age 22-25 (New Graduates)
3%
56%
41% Always
Sometimes
Never
More than half of the youth drink alcohol-free beer
How often do youth drink alcohol-free beer??
Retrieved from ORIMO
Why choose alcohol-free?
Top 4 reasons why people choose alcohol- free beer
Health problem
Can drink when you don't want to
Wanted to try
Be able to drive
0 5 10 15 20 25 30 35 40 45 50
has drunk non-alcohol beer before has never drunk non-alcohol beer
Wanted to try
Innovative Consumers
Culture
Can drink when you don’t want to
Japanese youth are innovative!• Japanese youth like to try new things• But not TOTALLY NEW Reasonable
price Easy to use
Effect is obvious
☑ Price☑ Easy to use ☑ Effect is obvious
140 yen
Beverage
You don’t get drunk!
‘Kanpai’ Culture
Read the air (Kuuki wo yomu)
KY (Not reading the air)Read the air
Young business people ESPECIALLY have to read the air
...even though they don’t want to drink alcohol
The result depends on which beer you drink…
Beer
Alcohol-free BeerBeer
Alcohol-free Beer
Culture Innovative Consumers
Leads to consumer behavior
The Next 10 Years…
In 3years… In 5years…
Alcohol-Free beer?
10 Years Later…
alcohol-free beerat university?!
Don’t drink too much guys!
Thank-you for
listening
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