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Page 1: Who are CMOs?

CHIEF MARKETINGW

HO

ARE

OFFICERS?

Today’s business megatrends of social media, mobile, big data, content generation, cloud technology and others are transforming and challenging the entire C level suite like no other time in history. But there’s no other position that these trends have impacted more than the CHIEF MARKETING OFFICER.

In such a dynamic environment, it’s imperative to understand WHO today’s CMO’s are. Based on recently conducted research by Job Search Intelligence of more than 22,000 CMO’s in US private sector companies with more than 1000 employees, the results of which were provided exclusively to CMO.com.

81%

19%

of CMOsare female

of CMOsare male

Only 4% ofCEOs arewomen.

96% ofall CEOs

are male.

16-2425-3435-4445-54

55+

CMO AGES0%

4%34%

39%23%

ETHNICITY

EDUCATION

High SchoolAAMasters

Some CollegeBachelorsDoctorate

54%

30%

3%2%

9%

2%

WH

ITE

AFRI

CAN

AMER

ICAN

ASIA

NH

ISPA

NIC

1%

1%

6%

91%

MARITALSTATUS

Married Divorced

Not Married

12% 12%

71%

$$ INCOME

Average

CMO-level

pay increase

since 2007

Average

CMO-level

executive pay

in 2012

$1.5M8.1%

The average CEOsalary in 2012 was

$9,700,000

The average CMO-level pay at 10 of the largest firms in 2012 was$4,800,000

TOP GEOGRAPHIC LOCATIONS

1-2% 2-4% 4-6%

MOST

LEASTCMOs

CMOs

The length of a CMO’s stay at a company has nearly

DOUBLED IN 6 YEARS.

The average homevalue for a CMO is

$686,773 4x the value of the average home.

TENU

RE

HOUSING

23.6

23.2

28.4

42

45

2004

2006

2008

2010

2012

CMO Tenure (Months)

SOURCES

Job Search Intelligence, LLC Patents pending. All rights reserved. http://www.jobsearchintelligence.com/http://www.forbes.com/sites/carolinehoward/2012/08/22/introducing-the-new-class-of-female-ceos/http://adage.com/article/cmo-strategy/cmos-snag-average-1-5-million-a-year/129932/http://adage.com/article/cmo-interviews/keeping-time-cmo-tenure-doubled/241294http://www.huffingtonpost.com/2013/05/22/ceo-pay-2012_n_3319508.htmlhttp://www.statisticbrain.com/home-sales-average-price/