Download - White Gazelle: Samples

SAMPLE SHOWCASE: ELIZABETH NEUMAIER

WHITE GAZELLE | 312-218-0157 | [email protected]

TripleSpoke: New Services and Brand Position • Revealed dynamics between new creative offerings and clients to set criteria for future services. • Provided a vision framework for client-centric message development and brand positioning. • Organized marketing game plans for sales meetings and networking efforts.

Brand Diagrams & Vision Frameworks

Offering Factsheet



Ford Motor Company Brand Positioning: Acceptance and Training Resources • Led execution of training, events, web site and CD-ROM for educating Ford Corporate on new brand initiatives. • Collaborated with agencies in translating traditional branding/marketing messaging for interactive media. • Implemented attractive production plans that reduced cost estimates up to 50% by streamlining studio/vendor assignments without

compromising quality or creativity.



ZMF New Creative Offering: Wrigley Bubblegum.com Secret Candy Lab • Developed survey for online experience for children expanding on focus group/marketing research. • Cultivated skills of design and IT teams throughout all levels of development and production to ensure quality. • Launched online experience resulting in increased site traffic (20%+) while providing clients with superior tool to collect

marketing research within COPPA provisions.



KJS: Re-branding and Marketing Efforts • Performed brand upgrades to disjointed themes unifying the firm’s identity with target audiences. • Executed marketing treatments for brochures, sales kits and newsletters. • Budgeted and oversaw vendors for copywriting, printing and photography.



GNC Printers Row Book Fair Grand Opening Fundraising Program • Positioned GNC as a contributing member of the community to build neighborhood awareness of store. • Raised money during the Printers Row Book Fair for charitable causes Authors in the School and Sit, Stay, Read. • Coordinated beneficiaries and designed POP, newspaper ads and signs before and during the event.

GN



IBM: Front-End Pursuits and Experience Design • Sorted offering for front-end teams to develop holistic brand and user-centric solutions for clients. • Engaged clients with informative presentations on the value of IBM offerings and creative process. • Aligned branding attributes and marketing objectives with user requirements to ensure integrated online experiences and measurable results.

User Scenarios and Strategies

Client Training & Positioning Offerings



ARS: Sears.com Campaigns� • Developed new “Digital Music Player Shop” campaign to enhance web site electronics. • Hands-on creative direction, developing design and copy for “Outdoor” banner-ad campaign. • Established guidelines to compare design decision while maintaining consistency with remote studio.

Communicate Process Guidelines

Execute Solutions



Bankers Life and Casualty Extranet, BSPN (Bankers Sales Productivity Network) • Conducted usability studies to expand a simple reporting portal into a robust online sales tool. • Established a brand position that cultivated ideas and collaboration with both users and content owners. • Audited existing content to maintain an activity-based taxonomy within a new site organization and design.

Reorganize Structure

Evolve Experience



OSN: Product Development and Marketing • Managed client acceptance by standardizing “spot” framework for new out-of-home OSN marketing vehicle. • Evolved and executed “go to market” branding and elements such as web sites, advertising and media kits. • Established workflows involving all aspects of the business to maintain a clear vision and resolve staffing issues to

grow the company in a unified direction.



DraftFBC: Qwest Inside Connection Microsite • Brainstormed measurable user centric activities such as, downloads, polls, mobile marketing tactic to clearly define a

vision and value position with senior creative before sales presentation to client. • Doubled quick studies with wireframes to expedite concepting and meet aggressive deadlines. • Refined studies/layout to meet technical requirements, to ease transition into a final product.

Quick studies doubling for wirefreames

Final Product



Tecture: User Experience Process Development • Positioned user profiles, scenarios and wireframes to define new online experiences/websites. • Surveyed client to establish the criteria for online brand and business requirements to automate revenue generation

and measure the success of websites • Provided technical team requirements and experience-flow diagram for final client approval before execution.



Pay-Ease Branding and Sales Kit • Evolved vision and creative development of all visual assets such as logo, sales kit and POP. • Established vendor relationships and coordinating production of all print and event material. • Designed tradeshow themes to build acceptance with new clients and contacts.



Bisys Advertising • Design transitional trade magazine advertisement and style guides to shift production format and software. • Developed marketing brochures and media while full time resources/vendors could be acquired. • Administered branding exercises to further explore messaging for tradeshows and sales kits.



Mitsubishi Electronic Automations: Sales Call • Analyzed current site organization and aligned a new treatment with business objectives. • Consulted with brand managers to overhaul visual treatment to comply with global standards. • Developed concepts for sales meeting, client feedback and further development.

Final Concept

Original site