WHIC
H BUSIN
ESS
DEVELOPM
ENT ACTI
VITY
IS B
EST FO
R YOU?
CO
NS
I DE
R Y
OU
R P
ER
SO
NA
L I TY
…
By Sheenika ShahFull article available on:
THE GOOD NEWS IS THAT THERE IS AT LEAST ONE TYPE OF MARKETING ACTIVITY OUT THERE THAT WILL FIT YOUR DISTINCT APPROACH TO THINGS…
ATTORNEYS: START TO UNDERSTAND WHAT INTERESTS YOU AND GO FOR IT
LEGAL MARKETERS: TAILOR YOUR MARKETING TOOLS AND COACHING TO INDIVIDUAL ATTORNEYS
FOR THE SOCIALIZER…
Attend a networking event in an organization to which you are connected:
- Alumni Group
- Industry Groups
- Local Bar Associations
Add these contacts to a spreadsheet or a CRM database to track touches.
Add these contacts on LinkedIn!
FOR THE WRITER…
Write a thoughtful and practical SHORT piece
Gone are the days of long, citation-filled essays
In are they days of “blog posts,” “quotes,” and “short paragraphs”
Can’t ditch the long piece? Solution: break the article into a series of short posts
Topic ideas: pay attention to your clients’ problems/issues, or pick an emerging industry trend – the goal: show your expertise
FOR THE MILLENNIAL…
Twitter, Facebook, LinkedIn, Google+
= Best Friends
ShareEngage
Establish Relationships
Move the online relationship to the real world…who said dating was easy?
FOR THE TRAVELER…
Plan an out-of-town trip to visit multiple clients
Set up a lunch/dinner or attend an event where you and the client have mutual ties.
Provides face time with your client in their home territory
Schedule an in-house presentation or ask for a tour of their facility/company to understand your client’s business needs
FOR THE ENTERTAINER…
Love sporting events? Opportunity for client entertainment – casual talk is unavoidable
Be strategic with the current client you want to wine and dine
Cross-selling opportunity
Offer a solution for a recent problem client may have faced
Play hard, work harder.
FOR THE NICHE EXPERT…
Expertise in a specific sub-industry or obscure government regulation?
Market the life out of it!
- Write an article
- Secure a speaking engagement
- Webinar
- Social Media
- Email current and prospective clients
Re-purpose everything.
QUESTIONS?
Email me:
Add me on LinkedIn:
linkedin.com/in/sheenikashah
Follow me on Twitter:
@sheenikashah
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