Download - Where Pigs Fly Farm Pig Museum Expands to Agricultural Museum · The Livestock & Poultry Kiosk an interactive touchscreen kiosk to be placed just outside the Pig Museum, will be just

Narrative

Project Justi�cation 1 of 2• What do you propose to do? The Where Pigs Fly Farm (WPFF) is located in Linn, MO—smalltown USA. (Population 1,459 according to the 2010 census.) Sitting high on a hill, the farm and museum overlooks �elds of bloom-ing soybeans to the east, with herds of angus cattle grazing on the hillsides to the southwest. Many visitors have proclaimed it as “Heaven on Earth”. Being located just 20 minutes from Je�erson City and 2 hours from Saint Louis and Kansas City the centrally located WPFF has enabled over 10,000 visitors every year to enjoy farm life for a day. According to the Missouri Department of Agriculture, Missouri has an $88 billion dollar agriculture industry. It is home to nearly 100,000 farms, covering two-thirds of the states total land acreage and supporting many of the states top agricultural commodities including soybeans, corn, cattle, hogs and turkeys and employing nearly 400,000 people across the state. Despite these num-bers there are still thousands of Missourians, and Americans, who do not know where their food comes from, or about the career possibilities in the agriculture related �elds. Over the next three years, the WPFF will strive to o�er visitors more than just a visit to the country where they can see farmers at work and interact with farm animals. The farm will o�er a full agricultural experience with educational exhibits and interactive kiosks. Visitors will learn about the farming of today and yesteryear, agricultural products, how the world is fed and how they can prosper with a career in agriculture. • What need, problem, or challenge will your project address, and how was it identified? The lack of interest in agriculture as a career has become a major concern in the United States. The AMT’s goal is to give visitors an insight into agriculture and the career opportunites that exsit. In a 2016 online survey, conducted by ORC International’s CARAVAN® Geographic Omnibus on behalf of Land O’ Lakes, it shows there's a startling lack of young people planning to work in the agriculture industry. In fact, only 3 percent of college grads and 9 percent of Millennials surveyed have or would consider an Ag career. When compared to other industries, respondents were least likely to indicate that they have or would consider a career in agriculture (6 percent), with healthcare and technology at the highest career interest (each at 21 percent); followed by education (20 percent); marketing and sales; �nance; and manufacturing and engineering (all at 12 percent). https://www.landolakesinc.com/lolinc/media/Pdf/Press%20Releases/2016/3-15-16-FINAL2.pdf USDA job reports underscore these �ndings: more than 20,000 agriculture jobs go un�lled each year. Despite this fact, the majority of survey respondents (54 percent) think it is di�cult or very di�cult for recent college graduates to get a job in agriculture. "We will need to produce more food in the next 40 or 50 years than in the previous 500 years combined," said Lydia Botham, executive director, Land O'Lakes Foundation. "Our priorities are clear – we must focus on attracting the next generation of Ag workers to the highly skilled, well-paid career opportunities. Failing to do so may lead to severe consequences." According to the survey, 76 percent of respondents do not think or are not sure if a career in Ag pays well. This misperception is prevalent across geographies (85 percent in the Northeast, 82 percent in the West and 71 percent in the Midwest and South). How-ever, 35 percent of Millennials (signi�cantly more than any other generation ) think Ag careers do pay well, (compared with 21 percent of Generation X and 17 percent of Baby Boomers), which may be a promising sign of attracting college students to the �eld. By putting a focus on agricultural educa-tion programs, the WPFF will aide in promoting a strong future for agriculture in the US.

Where Pigs Fly Farm Pig Museum Expands to Agricultural Museum

Narrative

Project Justi�cation 2 of 2

• Who or what will benefit from your project? Because of the WPFF’s close ties to rural America, it is a priority to bene�t those who live in these areas. Agriculture is struggling to bring and keep young people engaged in agriculture. Many are not exposed to the wide range of career options in the �eld of agricul-ture – today’s agriculture is very di�erent and o�ers a wider array of opportunities and requires skills not previously associated with agriculture (e.g., advanced equipment design, development and maintenance; GIS; new approaches to animal and crop production; and, exploration of new crops suitable for the Midwest). The educational components of the museum will expose young people and their parents to the changing and emerging opportu-nities. With assistance from WPFF’s partnerships within educational and agricultural associa-tions, motivated youth will better be able to actively consider pursuing a career in agriculture. • How will your project advance your institution’s strategic plan? This new project will serve to strengthen the educational aspect of the WPFF. Since 2010 the WPFF has served as a "hands on" farm with basic information about the farm animals and their care. Expanding into an Agricultural Museum, which highlights agriculture as an intellectually stimulating and economically sustainable career, will promote the WPFF plan of providing visitors with an insight to agriculture with the goal of attracting more individuals to careers in agriculture related industries.• How will your project address the goals of the Museums for America program. A grant from the Museums for America grant program, will greatly improve the WPFF’s ability to facilitate the IMLS vision of transforming the lives of individuals and communities.The WPFF will prove to be a critical resource in helping advance, support, and empower visitors with information concerning agriculture, with the goal of increasing the number of individuals who seek an education in agriculture and ultimately employment in agriculture related �elds. The WPFF will promote the pursuit of new information and encourage a spirit of inquiry. With the addition of the new interactive educational exhibits, the library and meeting/training facility the WPFF will also be a great source for other organizations to further their missions of promoting agriculture. The Future Farmers of America, 4-H, Agriculture Future of America and Colleges will all be invited to promote via the museum, the museum’s library, website and kiosks. Additionally, information from the USDA, Missouri Department of Agriculture and other agriculture industry organizations will be available to visitors via these methods. The WPFF feels these additions will serve to better educate our visitors and greatly increase visitor numbers. With publically published data, individuals will also have access to all data via their computers or smart phones. MFA funds will enable WPFF to exhibit its current collection of agriculture artifacts and expand upon the interpretation of these collections, encouraging anappreciation of America’s past agricultural history.

Where Pigs Fly Farm Pig Museum Expands to Agricultural Museum

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Project Work Plan 1 of 4 The proposed project will be accomplished from October 1, 2019 through October 1, 2022, in three year-long phases:1. Farmhouse and Exterior Exhibits2. Oinkin Hall and The Old Dairy Barn Exhibits3. Livestock Barn Loft Exhibits and Library Throughout the project, the AMT will also design and implement a comprehensive training program for farm and animal caretakers and farm museum guides. The WPFF, which moved to the Linn, MO location in 2015 has already invested over $250,000 in the past three years to provide a facility which o�ers rich learning experiences to individuals of all ages, backgrounds, and circumstances. The money was invested in remodel-ing buildings, creating exhibits, building fences, improving roads and having a small lake dug. Just over $25K has been invested in putting in a driveway, pouring the foundation, running the electric and digging the well for the “in-house” veterinary clinic. The improvements have been signi�cant, though with a grant from the Museums for America grant program, the WPFF will be able to provide visitors with a more complete agricultural education. The addition of more exhibits, informational kiosks, a website o�ering the public free information, a library, and trained sta� will encourage visitors to gain the literacies and life skills they need for employment in today’s agricultural economy. The grant will also provide rescources for the WPFF to o�er local individuals job opportunaties. The AMT strives to successfully collaborate with experts, community partners, visitors and others to create an agricultural museum that provides a rich learning opportunity for all ages. Working with the individuals and companies listed below will broaden the team’s under-standing of the best practices in creating an education based agricultural museum and ensure the WPFF’s e�orts to best serve the American public.

The museum’s advisory committee;Martha Ray, Community Organizer, Central Missouri Comunity ActionJohn Gulick, County Engagement Specialist, University of Missouri ExtensionRyan Klatt, Agriculture Department Chair, State Technical College Terry Shepherd, FFA Department Head, Linn High SchoolJe� Sutho�, FFA Department Head, Blair Oaks High SchoolDiane Olson, MO Agriculture in the Classroom State Program Leader, MO Farm BureauEric Janssen, Construction Company Owner, Janssen Building & Development Corp., Inc.

The following is a list of potential partners we have begun conversations with about collaboration around this and other WPFF projects.• United States Department of Agriculture • Missouri Department of Agriculture• Missouri Dairy Association • Agriculture Future of America (AFA)• Agricultural Cooperative • Missouri Pork Association• Missouri Sheep Producers • Missouri Beef Council• MIssouri Poultry Federation • Buttonwood Farms• Missouri Corn Growers Association • Farm Progress/Missouri Ruralist• Missouri Wines • Missouri Farmers Care

Where Pigs Fly FarmPig Museum Expands to Agricultural Museum

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Project Work Plan 2 of 4Visitors The WPFF currently has over 50 schools, child and adult day cares, group homes and touring companies that visit the farm on a regular basis. It is the AMT’s goal to reach out to each of these and �nd out how the WPFF may better serve them within the team‘s mission to become an agricul-tural education facility which promotes agriculture careers. Future Farm visitors Since, it is essential for the survival of the farm & museum to attract new visitors, the team will learn more about the expectations of families and schools who have not yet visited. Online surveys will be posted, to �nd out what would entice them to visit. The survey results will be analyed to determine expansion additions and development of future exhibits. Plan modi�cations will be made accordingly. Year One As mentioned in the Strategic Plan, the primary goal of year one is to focus on the exterior and farm house improvments. The new improvments and exhibits will be based on the information gathered from surveys and interviews with the community partners. With this information the AMT will develop and design exhibits that will best serve to stimulate interaction and learning for visitors of all ages. All exhibits created by the AMT will meet the following criteria;• Offer learning experiences to individuals of all ages, backgrounds, and circumstances.• Encourage exploration, analysis, and questioning about the agricultural industry and careers.• Cultivate critical thinking, creativity, communication, and collaboration.• Encourage individuals to consider careers in agriculture.The Livestock & Poultry Kiosk an interactive touchscreen kiosk to be placed just outside the Pig Museum, will be just one of the educational and impactful exhibit projects. With the help of community partners and experts, the AMT will create a complete compre-hensive “Livestock & Poultry” database. The database will include “Personal information” about the animals residing on the farm, such as origination, date of birth, sex, birthing history and medical records. It will also contain generic facts about the animals, such as gestation, lifespan, diet, origina-tion history, agricultural use, recommended routine vet care and other important facts as they pretain to agriculture. (See SupportingDoc13) The database will also offer many informational and educational links. This database will be updated and maintained weekly by Banden Coker, Computer Programmer Specialist. In addition to information being available on the Kiosk, individuals will be able to access the information through the WPFF website. www.WherePigsFlyFarm.comYear Two In the second year of the museum expansion, “Oinkin' Hall”, will feature farm implements of today and yesteryear, with interactive kiosks tracing the story of those who worked the land in the past and showing how the land is worked today. (See SupportingDoc9) The “Old Dairy Barn” will be set up to showcase the dairy industry of the past, present and future. (See SupportingDoc10)


Narrative

Project Work Plan 3 of 4

Year Three In the third year the Primary Education Center will be built in the Livestock Barn Loft. (See SupportingDoc11) Again, the exhibits will be designed around the feedback received from interviews and surveys. The AMT will work closely with the USDA and other key agriculture companies to provide literature and handouts for the library. Organizations will also be able to begin scheduling use of the “classroom”.

The AMT strives to build upon the success of the WPFF as a successful nonpro�t organization. In 2010 when Founder, Cindy Brenneke �rst started the nonpro�t, her ambition was to educate and introduce visitors to farm life. This clear and focused mission has remained the same through the years. The expansion into an Agricultural Museum is another step forward in making this mission even more complete. The success of the WPFF can be mea-sured in the increased attendance, income and the support of the community through the years, since it �rst opened to visitors in 2011. Though there are risks with every project the AMT does not foresee any risk associated with the Museum Expansion that cannot be overcome. Brenneke, the founder and executive director, was responsible for the initial building of the Pig Museum, in addition to the expan-sions. From planner to contractor, with a degree in Industrial Science Education and years of experience in construction, marketing and owning businesses, she knows what is required to take a project from start to �nish. As she has in the past and will continue to do, Brenneke donates all of her time and personal resources for the success of the Where Pigs Fly Farm & Pigs Aloft Museum. In the event of Brenneke’s death, The Where Pigs Fly Camp, LLC is the sole bene�ciary of her $250,000 life insurance policy, 62.7 acre farm and all personal assets, including two additional income properties, a nine acre farm located in Owensville, Missouri and a four acre farm located in Gerald, Missouri.


Upon completion of this three year plan the FMT will;1) Have completed this initial stage of the expansion into an Agricultural Museum.2) Launch the opening of the primary Educational Center with a Fall Festival to present the new space to the community.3) Implement the summative evaluation plan, with the aid of partner organizations to ensure the project is meeting the objectives and key indicators. 4) Determine performance measurements of the museum expansion against the project objectives.5) Allocate funds and sta� time for any changes needed during the �rst 6 months following the completion of the expansion. 6) Receive and respond to feedback via social media. 7) Share results through community meetings, presentation at conferences, press releases and social media and marketing materials.

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Project Work Plan 4 of 4 Funds Collected: $304,000.00 In Kind Sta�: $135,720.00 Total Funds: 439,720.00 Visitor Admission Fees $192,000 over 3 year period $62,000 (2020)/$65,000 (2021)/$65,000 (10 months 2022)Based on 4,900 adult admissions @ $5 and 12,500 child admissions @ $3 in 2020 5% growth in 2021

Gift shop • $64,000 over 3 year period $20,000 (2020), $22,000 (2021), $22,000 (10 months 2022)10% sales pro�t growth in 2021 Spring Fling Fundraiser • $24,000 over 3 year period Past events in April have attracted 1,000 guests and cleared $8,000 in pro�t. Fall Festival fundraiser • $24,000 over 3 year period Held in October, this event has attracted 1,000 guests and cleared $8,000 in pro�t The excess $111,826.41 of available funds will be utilized to fund the WPFF local construction projects that complement this grant request for educational exhibits. ($439,720.00 less the $327893.59 match)

Through the comprehensive list of partners, (listed on Project Work Plan, page1 of 4) the AMT will be discussing potential sponsorships of specific components within the overall project. Likewise, the AMT will utilize the partners contact networks to identify other funding streams from foundations and public sector grant opportunities.


Matching funds over 3 year grant period from Oct 2019 – Sept. 2022


Narrative

Project Results

The FMT will share the project’s results by publishing regular progress reports on the WPFF website, www.WherePigsFlyFarm.com. Facebook, Instagram and Twitter will also be used to share the progress and promote the expansion with the general public. Additionally, close media partnerships will make it possible for the AMT to make announcments in papers and on television as the museum continues to grow. The application Trello will be used to track the progress of the museum expansion. The AMT, exhibit fabrication personel, volunteers and advisors have access to the program, making it possible for each individual to track the progress of the expansion. With the “Pig Museum Expands to Agricultural Museum” project, the AMT will address Lifelong Learning. The evaluation team will collect and report data from visitors.Upon departure visitors will be asked to complete a short survey on one of the WPFF Survey Kiosks, or on their own mobile device. To encourage visitors to complete the survey a FREE T-shirt will be awarded weekly to one random survey respondant.

Reports will contain: number of participants, number of total responses, number of responses per answer option and number of non-responses. Individuals responding “yes” to the monthly newsletter will be added to the newsletter email list.

Once the Museum Expansion project has been completed, the AMT will use the following performance indicators to determine that the expansion has been a success:Base figures will be compiled December 2020.1) Visitation will increase 20% yearly.2) Repeat visitors will increase 25% yearly.3) Newsletter subscritions will increase 25% yearly.4) WPFF income will increase 30% yearly.5) Volunteer participation will increase 25% yearly.

Survey will ask for the following questions:Name • Phone Number • Email Address • State • Age • SexPlease send me your monthly newsletter. yes noI have been to the Where Pigs Fly Farm before. yes noAdditional questions will require one of the following answers:Strongly Agree • Agree • Neither Agree nor Disagree • Disagree • Strongly Disagree The survey questions will include:1) My understanding of agriculture has increased as a result of visiting this museum.2) My interest in agriculture has increased as a result of visiting this museum.3) I may be interested in a career in agriculture as a result of visiting this museum.4) I am confident I can apply what I learned while at this museum.5) I will likely visit the museum again.6) I will recommend that others visit the museum.