March 2011
Platform50% Faster!
UtopiaGain more fans
and fol lowers Maximise brand
impact!
fusion2.0Instant marketing
materials
March 2011
50% fasterPlatform1.
Maximise brand impact!Gain more fans and followers
Utopia2.
Instant marketing materialsfusion2.04.
Fine Homes on Style 10
It’s all about mobile!
Contacts11.Contact us for more information
VIC and NSW CampaignsGoogle Real Estate
Local search - Google Places
eMarketing5.New National Website
Property information on your website is now
delivered from Platform to PortPlus in half the
time it took previously. This upgrade will also be
visible on data transfers to all other portals.
Did you know Platform has an office server
option that can considerably speed up the use
of Platform?For more information contact
Leonie Fackrell at Platform
on (02) 8836 9000 1.
Buyer requirements entered in Platform are now
sent directly to Utopia. Once the buyers are in
Utopia, they can automatically receive property alerts
and open for inspection reports on a regular basis,
allowing your agents to stay in touch with less effort.
50% Faster!
Social media integration is now available on all Utopia newsletter templates and the latest eCards. Advertise your Facebook, Twitter and or Blog pages on newsletters and grow your database!
TIPGo to Settings > Account Details to enable your Facebook, Twitter and Blog links.
Gain morefans and followers
2.fnutopia.com.auLIST • SELL • COMMUNICATE
Residential, Rental, Commercial and Rural ‘For Sale’ and ‘Just Sold’ alerts Go to Settings > Select Property Categories > Default Email Template and select the appropriate Style 4 template
Style 4 is the latest Utopia template, designed to make your office logo stand out better than ever. Style 4 is available for all automated communications in Utopia such as property alerts, ‘Just Sold’ and ‘Open for Inspections’.
For ‘Open for Inspection’ emails Go to Settings > Open for Inspection Settings > Template and select the appropriate Style 4 template
For ‘Current Matching Listings Email to NEW Buyers’ Go to Settings > Automated Matching Properties Email > Template and select the appropriate Style 4 template
3.
Maximisebrand impact!
LIST • SELL • COMMUNICATE fnutopia.com.au
The kit contains samples of the latest listing booklets and marketing promotions available to your office.
Each marketing format comes with prefilled information and images, which you can also change and customise to your desire.
Along with the option to print in your office, or through your nominated printer for a professional finish, the new fusion2.0 kit will help you ‘get your foot in the door’ effectively and with minimal effort.
TIPSave money when promoting a property by printing a Property Pack as opposed to ordering individual items (brochures, window cards and marketing cards). Simply choose the property you want to promote then click on ‘Property Pack’ and submit your order. 4.
fusion2.0
InstantMarketingMaterials
New features include real estate agent search, RSS feeds, larger property images and a national employment section. Keep an eye out for more developments throughout the year. Visit the new national website on www.firstnational.com.au
5.
eMarketingLauNCh BROChuRE COMING SOON
Give your prestige listings extra flair by flagging them as ‘A Fine Home’.
Style 10 website templates now offer a new ‘A Fine Home’ logo across property images, catching the eyes of premium property buyers.
TIPTo flag prestige properties with ‘A Fine Home’ logo, simply tick the ‘Fine Homes’ box when entering your listing into PortPlus.
eMarketingFine homes
6.
Google has increased its focus on local search with the release of Google Places and integration of Place results for key search terms such as location + property and location + real estate agent.
Traffic to Place pages is impressive and will no doubt continue to grow, becoming a great source of leads and brand awareness.
7.
A key feature of Google Places is consumer reviews. Monitor your Place page on a regular basis to see what customers are saying about you, as well as ask your happy customers to add reviews.
Local search
All First National offices have a Place page. First National Place pages are maintained by National Office but offices are encouraged to add their own content. More information coming soon.
eMarketing
Since 10 February this year Google removed the real estate search option from Google Maps.
8.
Fast Facts
Want to know more?CLICK ThE BELOW LINKS
No more Real Estate
267,201
2,700,357
36,147
10 million
First National Google Place page impressions February 2011
Property viewsJanuary 2011
Click throughs to First National websites from Google Places.
February 2011
Australian users eMarketing
The VIC and NSW lead generation campaigns kicked off in March and already, hundreds of entries have been received.
Maximise your leads by promoting the campaign. Place promotional posters on your window display, send eCards and SMS’s to your database, and share the campaign on your social network channels. Promotional eCards are availabe in Utopia.
For efooters and additional web banners, simply log into fngateway.com.au Go to Resources > Marketing > Campaigns.
9.
VIC and NSW Campaigns
eMarketingGateway
10.
Call PortPlus to discuss new and exciting mobile options
email: [email protected]
mobile!It’s all about
www.portplus.com
1300 855 095
Suzi CowperthwaiteNational Manager Online [email protected]
Goldie HidalgoOnline Projects [email protected]
Mauro ColaciNational Product Manager – Utopia /[email protected]@firstnational.com.au
Anita BrekaloProduct Manager – [email protected]
11.
ContactsFor more information, please contact National Office on
1800 032 332. alternatively, send an email to the following:
Top Related