WHAT WE LEARNED AT CES &WHAT BRANDS HAVE TO KNOW

DAY 1 RECAP

PAUSE AND DROOL OVER 4KBut then wipe that slop up. It’ll be awhile until this resolution hits mass

market. !is will surely change the content creation, production and distribution process in the future.

#2013CES - SONY 4K

TV IS NO LONGER PASSIVETelevision has become truly active. It’s not just a content portal but a smart app portal, a connected home portal, a device portal. !e TV is your lifes"le portal.

#2013CES - PANASONIC MY HOME SCREEN

THE “INSERT #” SCREEN EXPERIENCEEveryone. And we mean everyone has jumped on the however many screen experience. About time! Now that the tech is getting better, it’s the brand creative that will shine.

Adding additional layers of deep content has never been easier.

#2013CES - FLINGO’S SAMBA INTERACTIVE TV

NEXT LEVEL BRAND UTILITYMore and more homes will become “smart homes.” !is is a huge opportuni" for brands, especially CPG brands, to add a new layer of utili", data capture

and CRM between interconnected devices and appliances.

#2013CES - SAMSUNG SMARTHOME

EMOTIONAL CONTENT DISTRIBUTION#at if you could distribute your content based on how your consumer was

feeling at that exact moment in time? Happy, sad, and angry are emotions that are about to become part of the content marketer’s future toolkit.

#2013CES - TECHNICOLOR

SAY IT, BEATS PER MINUTEStill caught on big data, really? Intel told us that they’re able to monitor your

heart rate from a camera. Will new data like this influence how marketers think of KPI’s in the future? !e world sure is one heck of a place.

#2013CES - INTEL PERCEPTUAL COMPUTING

FACIAL PRODUCT RECOGNITIONEricsson has the securi" power to detect a child’s face in a public crowd.

!at is nothing short of awesome. But what about se%ing up an ad in the mall after you've identified your consumer and scoured their social data?

#2013CES - ERICSSON NETWORKED SECURITY

WHAT THE F*RK?!Chewing your food enough? Are you overeating? Having poor digestion?

Well, your fork. Yes your fork, can now monitor your dietary habits. #at will your brand monitor?

#2013CES - HAPILABS HAPIFORK

HUI = HUMAN USER INTERFACEVoice recognition. Facial recognition. Hand gestures. Next year we’ll probably

see smell. But until then, the Human User Interface is upon us. No more GUI. How will your marketing go beyond a click of a banner?

#2013CES - LG GESTURE CAM

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