What is the purpose of
Tendani Tsedu25 June 2014
Content
• Linkedin Background• Linkedin memberships• The purpose of Linkedin• Linkedin for journalists• Linkedin vs Who’s who
SA
Linkedin History• Linkedin was founded in December 2002 by a
group of five people- Reid Hoffman - Konstantin Guericke - Jean-Luc Vaillant- Allen Blue- Eric Ly
• It was launched to the public on 5 May 2003• In 2006 it had 20 million viewers • In 2011 it traded its first shares at NYSE
Linkedin Membership
• Linked has more than 300 million members
• It operates in over 200 countries
• It is available in 23 languages
• 67% of its members are outside the USA
• 39 million of the users are students and graduates
The purpose of Linkedin
• “To allow registered users to maintain a list of contact details of people with whom they have some level of relationship or connections” – Linkedin CEO, Jeff Weiner
The purpose of Linkedin
• For recruitment and job hunting
• Skills endorsement by your peers
• Business to Business marketing
• Research on other organisations or individuals
Linkedin for journalists• Stay on top of your beat – Follow company pages• Find the right source fast – helps to easily find people• Build your network – import contacts or link to
people who can provide you with information• Get scoops delivered to you – any changes to
company pages or people will be e-mailed to you• Find freelance work – Search companies you would
like to work for• Reach more people – send interesting articles to your
contacts
Linkedin vs Who’s Who SA
Linkedin• International• Help individuals and
companies to be in contact with people who have connection or similar skills
• You can contact someone through Linkedin
• Part of social media platforms
Who’s Who SA• Southern Africa region• Assists professionals to
create, manage and grow their personal brand/reputation
• Cannot contact a person through Who’s Who SA
• Not a social media platform
Thank You
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