What Great Brands DoBook Launch Highlightsdenise lee yohn | 12.22.14 | #WGBD

What a year!

What a launch!

Dear Friends and Colleagues,

As I look back on 2014, I am thrilled by the success of the launch of my book, What

Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the

Rest (Jossey-Bass) – and I know I couldn’t have done it without you.

So, as a part-thank you and part-celebration, I am sharing with you highlights from the

launch. Most of the content on the following pages is hyperlinked in case you’d like to

click through and peruse.

I hope this doesn’t come off as bragging or self-promotional. Rather, I want you to see

all the great opportunities and results you contributed to creating for me. Also this might

be helpful expectations-setting for those of you who are considering writing a book of

your own.

Of course, I could not include all of the book’s exposure and coverage in this recap – but

even if your content isn’t shown here, please know it is greatly appreciated.

People ask me, “What’s next?!” I’m still figuring that out, so stay tuned. For now, let me

say a sincere thank you – and please join me in celebrating what has been a very, very

good year!

45 speaking engagements…including:

TEDxSanDiego

Convenience Retailing U

Rotman School at U of Toronto

(…at some very cool venues)

Blackberry Farm Resort Banff Springs Hotel Atlantis, Bahamas Eagles Stadium

Googleplex Sonoma Mission Inn La Quinta Resort

terrific reviews on Amazon

Unconventional and truly original

and insightful. -- Jahangir Shah

Khan

p.s. to be unbiased, I’ve only included reviews from people I don’t know

What I enjoyed in this book is that it is so counter

intuitive. It takes the obvious and flips it on its head,

not to be provocative but to help make clear how

brands can be frameworks and guideposts for

companies. -- Jeffrey Slater

A refreshingly new look and novel

information in a business saturated guru

world. -- Gary Spading

The best book on Brands and Branding that

I have read in years. -- Shelley StonesiferWhat Denise Lee Yohn has managed to

do in her book that authors like Al Ries,

Laura Ries, Jack Trout, and others is to

place a framework around the best in

class principles of brand building in

today's heavily cluttered world. --

Mathlete

A very important book -- M.L. Strickland

Great writing, key insights, clear

way forward. – Jonathan “PJ”

broadcast media appearances

FOX Business TV‘s Varney & Co.

CNBC Closing BellFox New York

First Business TV

including regular contributor to FOX Business TV

print media coverage

“Helpful reading for executives and managers at all levels, and it will guide

the next generation of great brands.” -- Publishers Weekly

“Recommend it to anyone who

wants to create brand heat and

product lust” – Huffington Post

800 CEO Read Business Book

Best Seller

By telling stories of successful

organizations that apply the rules she

offers, Ms. Yohn challenges readers to

recalibrate their brand marketing. –

The Globe & Mail

Inc. Magazine’s Top 10

Marketing Books of 2014

American Marketing

Association

online interviews & podcasts

Phil Gerbyshak blog

blog coverage

Denise Lee

Yohn knows

what makes a

brand great.

Looking for your next great read? We’d

suggest checking out author and

speaker Denise Lee Yohn’s new book,

What Great Brands Do.

Denise Lee Yohn draws on her

over 25 years of experience in

brand-building to demystify the

branding process.

press quotes

bylined articlesincluding regular contributor to Harvard Business Review blog,

Forbes, Seeking Alpha, and QSR Magazine

DENISE LEE

YOHN

Thank you!

@deniseleeyohn | #WGBD