What Does Google Hummingbird
Mean for SEO and Content
Marketing?
A Resonance FTQ
(Frequently Tweeted Question)
“What is this new ‘Hummingbird’ algorithm from Google … and how
does it affect my SEO and content strategies?”
@resonancecont
Hummingbird is Google’s effort to be3er match the meaning of search queries with that of content on the Web.
Before Hummingbird
Buy an Epson XP-‐400 printer Buy Epson ink
cartridges
Repairs for your Epson XP-‐400 printer
Accessories for your Epson XP-‐400 printer
Sell your Epson XP-‐400 printer
Reviews of Epson XP-‐400 printer
Comparison of Epson XP-‐400 and Epson XP-‐
800 printers
Download driver for Epson XP-‐400 printer
How to change cartridges on your
Epson XP-‐400 printer
Before Hummingbird
How to change ink cartridges on your
Epson XP-‐400 printer
With Hummingbird
How to change ink cartridges on your
Epson XP-‐400 printer
With Hummingbird
Keyword Focus
What This Means for SEO
Solution Focus
Today’s Tutorial: How to change ink cartridges on
your Epson XP-‐400 printer
What This Means for SEO
Keyword Focus
What This Means for Content Marketers
To Sum Up … • Keywords are still important, but make sure you’re
offering the real solutions your customers and prospects are searching for.
• Always keep context in mind.
• This is a great time for doing some research on the challenges your customers and prospects face … and coming up with new approaches to helping them.
@resonancecont
Got a question for our next
FTQ?
Hit me up at @resonancecont
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