What are the strategic roles of design and management in the society and how the university leaders are preparing for the future?
Prof. Jurgen Faust CAO, IED Prof. Media Design MHMK Munich
Sustainability
Prof. Jurgen Faust CAO, IED Prof. Media Design MHMK Munich
3E Prof. Jurgen Faust CAO, IED Prof. Media Design MHMK Munich
Sustainability?
nvironment conomy
thics E
Sustainability
Sustainable production of energy
Reduction of global warming
Environment
Economy Ethics
Design - And
system thinking?
Sustainability! Sustainability!
Sustainability!
Radical change of policies
a fearless costs-by-cause principle
- privatizing profits? - socializing loss?
Economy
• Stop worldwide speculation games!
• Support social business initiatives!
• Develop alternatives, iterate!
Ethics
Practice What You Preach!
Management and Design Education?
Design and Management are not given entities!
... art and social sciences
We are framing and reframing our design and management
reality
Prof. Jurgen Faust CAO, IED Prof. Media Design MHMK Munich
therefore we need to teach management and design
discourse
there is no single entity,.. we need to think, act und live in
complex systems… networks..
Prof. Jurgen Faust CAO, IED Prof. Media Design MHMK Munich
we are designing organisations and systems…
Prof. Jurgen Faust CAO, IED Prof. Media Design MHMK Munich
the visible outcomes might be as well signs and products…
Prof. Jurgen Faust CAO, IED Prof. Media Design MHMK Munich
Managing?
intelligence – design - choice
Prof. Jurgen Faust CAO, IED Prof. Media Design MHMK Munich
Iteration!
-Managing as Designing- Prof. Jurgen Faust CAO, IED Prof. Media Design MHMK Munich
…organize the movement and not the form
Strategically:
organize discourse
- public lectures - master courses - conferences - design business school - PHD ….
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Prof. Jurgen Faust CAO, IED Prof. Media Design MHMK Munich
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