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Abhishek Kumar Singh
Dhawal Pratap Singh
Kantilal Rathore
FMS DELHI
The Needy, the Greedy and the Chain S
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Among fastestgrowing industries
Increasing exports
Easy availability of rawmaterial
Less investment
Cant be stored forlong time.
Environment factoraffects raw materials
High transportationcost
Vast market tocapture
Good foreign demand
The market of packed
spices is increasingday by day.
Loose spices in market
Stocking habits ofconsumers and notpurchasing whenneeded also affectssales.
Cutthroat competition
Increasing
Demand
Increased
consumerconsumption
Manufacture ofvarious flavors &flavor ingredients
Application infoodpreservation ,beverages ,
medicinal use.
Competitors
Anmol masala,
Duta masala, ,CookMe ,MDH,Everest, Priya ,Ramdev, Catch,Mothers Recipe,
Pushp, and manymore
Challenge
To change a
old cookingpractice of rhomes Womwho prefer tmake masalpowderthemselves
Market analysis
.
Total spicesmarket in India
.
Branded marketaccounts for only
.
Unorganizedmarket is
estimated at
.
Exports of spicesworth
Key Trends of Indian Spices Market
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Current market Scenario
(Internal & external
perspective)
Whom do we want to go
after & How?
What we sell?
Where do we sell
How do we sell it
How do we retain
Market analysis
Customer needs/Define Market
Company
capabilities
Competition &
Market Dynamics
Collaborators/
Complements
Marketing Mix
Product
Price
Place/Distribution
Advertising &
Promotion
Market Selection
MarketSegmentation &
Selection
Segment Targeting
Product Positioning
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Chilli powder
Turmeric powder
Coriander powder
Black pepper
White pepper
Cumin
Positioned as :
Homemade Masala
Dry ginger
Garam masala
Sabji masala
Chicken masala
Biryani masala
Curry powder
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Direct selling:
Housewives, affinity groups
Joint distributing by non competing
companies
Distribution to mandis- vans at
weekly bazaars
Production
facility
Feeder
Towns
Super
Distributors
Distributors
Wholesalers
Retailers
Large Distrib
to smaller
Supply Chain m
City level sto
bulk to retai
City/ Village-
goods to
Seasonal demands
Transportation
Warehousing
Effective distribution channel
Dispersed market
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Credibility
andInfluence
Movie shows on projectors and
then free samples
Promotion thr
AdvertisementSpecial stalls during pujas & other
cultural occasions
Region
Banners on cycles ,rickshaws
and Buses
Melas & fairs; Weekly Haats
Market leader,
brand promoter
Door to door selling by housewives
and affinity groups
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Products line Extension
Royal branded masale
Enhanced Aroma Finely ground
Other new variants
Tamarind
Tej patta
Egg curry masale
Tandoori chicken
masale
Milk tea masale
Ginger & Turmeric
Geog
Citie
R
Utta
Mad
Mah
Raja
Pun
Ba
Int
Customer Retention
Loyalty Coupons &
rewardsEg: Spoon, bowl, plate
Distributing notebooks,
Lunchboxes to school
kids in rural area
Emotional
Connect
Entertainment and awareness events for
villagers
Eg: Durga Puja Pandaals , polio campaign,etc
Brand Extension Enter into snacks Category
Involve saleswoman into selling other
products
Tie-up with Mid-day mean scheme
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