Website Never Sleeps
SANJAY SAMUELB TECH . MBA
Introduction
The word “Website “became more familiar these days to
everyone. All we know is to chat, share images, videos etc
but we have huge scope to develop our business, share our
ideas, help people, get valuable information and many more.
We have conducted a survey to know how many know “the
importance of website and the revenue generation module
in it”. Most of them said websites are only used to pro-ject
our company information, but the truth is beyond our expec-
tations.
In developed countries everyone is habituated to websites,
whatever may be the requirement they will surf for websites
and get it done. For example tuitions online, groceries as
home delivery, book tickets online, doctor appointments
online etc.
Many of us have very less interest to start a online shop or
making their presence online, For those who wants to know
more about the website, here we are unveiling the impor-
tance of having a website and its benefits
The frequent questions posed by the clients which we came across in this 2 years:
1) What is the need for us to make our business to go online?
2) We don’t know how to use it technology?
3) Though we are following traditional ways of marketing we are not able to generate business how can we expect busi-ness through online presence?
4) We don’t have time!!!
5) May be costly?
6) Why to go online?
7) I don’t have trust on online transactions!
8) Fear of hidden charges.
9) People may download the important information of mine.
10) Fear of hacking.
11) Do people visit my website?
12) My Target market is Niche how can we reach the local market?
Website Never Sleeps:
Though your marketing team may sleep but your website
never sleeps. Most of the people wish to visit stores in the
evenings or late nights but turn up feeling disappointed for
various reasons like the stores being closed due to vacation
or environmental conditions or any issues, for such people
who want to shop online can visit website which runs 365
days 24/7 .Hence customer can visit at anytime, anywhere
with any device which is got internet accessibility.
Trust builder:
Website unveils genuineness of the company and about their
presence in the market .Now a days, even the job seeker who
wants to apply for a position will Google companies official
website to know about that specific company and their ser-
vices.
Branding:
Branding builds customer loyalty. It is the only way to differ-
entiate your products from your competitor .The content
speaks about your business and builds confidence in cus-
tomer's mind which intern creates word of mouth marketing.
Branding helps to differentiate products, services and com-pany from its competitors.
Promote your products:
Website helps to showcase your products where everyone
can view and can compare with other products which are
present in your website. For product you can give rating, Dis-
counts on particular occasions, description of the product
which helps the customer to know in detail and even cus-
tomer review will build a trust/good will.
Promote your services:
In real world to display or pro-ject your service it will be
major hurdle. Wherein website, you can acquaint all the ser-
vices your company provides to a wide range of people. Also,
you can estimate the outcome of the services rendered and
their benefits as well.
Share your ideas:
A website can be a powerful source of sharing ideas, and to
build the following of like-minded people. Also, we can write
online journals, blogs to ventilate some of your thoughts and
concerns. It also allows easy explanation of things by adding
audio, video or animation to your website, like having your
own radio or TV station.
Show analytics:
Website will help you track the insights of the no. of visitors
visiting your page. Where you can differentiate the gender,
age group, city and countries. Based on these reports you
can change the business structure or the process that you
are following. One important feature is that you can com-
pare the status of your competitor with your website and can
give a prefect competition to achieve or win the lead.
Compare the products:
In real practise the customer visit stores for example a
gadget show room, where customer will look all the prod-
ucts and compare with similar product which is in that show-
room. In the same way website will give a platform for the
customer to compare the products with other products and
choose the right one of his choice.
Offer Effective Customer Service 365 days 24/7 :
Website gives a space for the customer to post their queries,
problems and to seek product related information .It helps
build loyal customers and even change the suspect customer
to a prospect.
Save Costs:
Compared to the traditional marketing methods, the cost or
the investment required for the website is very low and is a
onetime investment where customer only needs a renewal
their domain name and hosting. By integrating systems and
automating certain tasks, we may actually save costs. For in-
stance, by integrating your e-commerce website into your in-
ventory and accounting systems. Build extranets to connect
with suppliers and clients alike. You can provide download-
able documents within the website rather than emailing
them. Opportunities are never endless with the websites.
Contact Us:Sanjay Samuel.Y
9652933822
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