Web 2.0 and ECM: The End of Today's Definition of ECM
Dr. Ian HowellsCMO Alfresco
www.alfresco.com
View the recorded webinar here:http://tinyurl.com/web20-ecm
2
● The End of Today’s Definition of ECM
● The Impact of Tech Populism / A Quick Tour of Web 2.0
● Enterprise 2.0
● Impact on Your ECM Strategy
● Best Practice Ten Recommendations
● Measuring the Impact
Agenda
View the recorded webinar here:http://tinyurl.com/web20-ecm
The End of Today’s Definition of ECM
● “Facebook & Alfresco Help Signal The End of Today's Definition of ECM,” Kyle McNabb, Forrester
● The Top Five Trends That Affect Your ECM Strategy● Tech populism will drive ECM innovation● IT complexities will push ECM into information management
infrastructures● Customer experiences will create friction● Open source, SaaS and managed Services will force Vendors to evolve● Design for people, build for change will elevate content in the enterprise
ECM is undergoing a period of dramatic change
View the recorded webinar here:http://tinyurl.com/web20-ecm
Wiki
The Read/Write WebUsers Expect to be able to Contribute Content
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The Masses on the Web have an Opinion
Users Expect to be able to Express an Opinion/VoteOpinions are as important as content
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User Generated Content
Users Expect to be able to Read other Users Opinions and ContentCorporate Web site is no longer a Corporate Brochure
US Online Social Activities (Forrester Research)
● Watch-user generated video - 29%
● Read blogs - 25%
● Read ratings/reviews - 25%
● Visit social network sites - 25%
View the recorded webinar here:http://tinyurl.com/web20-ecm
The Web has a new Search Paradigm
User Expect TagsUsers Expect Socialization of new Search Paradigm
Wisdom of Crowds
● Not just searching on content
● Not just searching on tags
● The evolutions of social searching
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Without These Things
Your Website
And Your Intranet
Become Very Last CenturyView the recorded webinar here:
http://tinyurl.com/web20-ecm
Enterprise 2.0Andrew P. McAfee
● Do we finally have the right technologies for Knowledge work? …
● That reflects the way work actually gets done
● S - Search
● L - Links
● A - Authoring
● T - Tags
● E - Extensions
● S - Signals
View the recorded webinar here:http://tinyurl.com/web20-ecm
How is Web 2.0 being used in the Enterprise?
How Business are Using Web 2.0 – A McKinsey Global Survey
● Internal Collaboration – 75%● Product Development● Knowledge Management
● Customer Interaction – 71%● Feedback● Services● New Customer Requirements
● Supplier and Partner Interaction – 51%● Two-Way Communication
View the recorded webinar here:http://tinyurl.com/web20-ecm
Top Ten Best Practice Recommendations
● Where do you Use it
● Content
● Search
● Delivery
View the recorded webinar here:http://tinyurl.com/web20-ecm
Enterprise Content Management
Formal Processes Informal Creative, Knowledge Worker
• Discussions• Team Spaces• Tasks and Calendars• Wikis• Blogs• Tagging
Community• Discussions• Team Spaces• Tasks and Calendars• Wikis• Blogs• Tagging
Document Management ServicesPeople, Search, Connections, Rankings, Discussions Communication, Feeds
Enterprise Content Management RepositoryREST Architecture
Rich Internet Application (RIA) Interface - WCM Presentation
Feeds
1. Focus on the Creative, Knowledge Workers
● 75% CIO High Priority● New Knowledge Management
● Been good at Automating Standard Process
● Focus on Freeform Informal Processes New Opportunity
● Biggest Opportunity Social Process Support
● Highest Value - VOIP 47%, IM 38%, TeamSpace 37%
● By 2010 90% Consumer Collaborative Environments REST based. Need same in Enterprise
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2. Focus on the CommunityProduct Driven Community Micro-sites
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CommunityKiller App TV Spend
● Mission Critical Consumer Marketing
● Market the Franchise/Product Not the Company
● Supporting with On-line and Interactive Communities
● Nice Words● Testing, Feedback● Buzz, Evangelism
● Real Money● 40% Reduction in TV Marketing Spend● Highest Pre-Order Level Ever (Critical KPI)
View the recorded webinar here:http://tinyurl.com/web20-ecm
16
3. Focus on Blurring the Internal and External
Enterprise Apps
Search Engines
My Identity
News & Alerts
Feeds
Content Repos& Archives
References
Social Knowledge Taxonomy &Folksonomy
Teams & Projects
Federation
Blurring Inside and Outside the Enterprise
People
Directories
View the recorded webinar here:http://tinyurl.com/web20-ecm
4. The New Content isContent, Projects and People
You
YourProduct or
Service
Your Team Customers
ContentOther Projects
OperationalIdeas
ProductIdeas
CompetitiveInfo
Self-Help
Wikis,Blogs, IM,Forums
EnterpriseSocial
Computing
View the recorded webinar here:http://tinyurl.com/web20-ecm
5. View the Enterprise as more than a Social Graph
● Social Graph● Other Friends/Like Minded People● What are they doing
● Other Similar Useful Projects● What are they Doing
● Other Similar Useful Content● How is it Changing
● Other Similar Like Minded Experts● What are they thinking
Production
Engineering
Operations
Customers
Partners
OtherEmployees
Sales & Mktg
R&D
CustomerSupport
View the recorded webinar here:http://tinyurl.com/web20-ecm
6. Focus on Lifecycle Management for Web 2.0
● Asset● Creation● Review● Approval
● Change Set● Staged Deployment● Change Set Publishing● Timed Launch● Expiration● Retention● Archival
● Site● Whole Site Versioning● Site Regeneration
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Wiki
The Read/Write WebYou are Editing the Live Website
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Example: WikisNeed Control Too
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7. Think Deployment Model for Web 2.0
AuthoringSandbox
WorkflowSandbox
StagingSandbox
Deployment
ChangeSets
ChangeSets
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8. Focus on Scalability and UGC
StagingSandbox
Deployment
● Separate
● Internally Deployed Content
● User Generated Content
● Replicate for Scalability
UGCCorporate
View the recorded webinar here:http://tinyurl.com/web20-ecm
9. Engage Customers in their Own Channel
ConsumerLocal Government / Local Interest
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The Web has Multiple Content Platform(s)
View the recorded webinar here:http://tinyurl.com/web20-ecm
Example: Engage Customers Through Social Interaction
Hot TopicsCommunity
Voting
CommunityForums
RecentFeatured
Blogs
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10. Turn Auditing Upside Down
Audit - Who did what when - AfterwardsSocial Search - Who is Viewing What - NOW
My Friends
● Most Viewed
● Featured
● Most Voted for
● Most Downloaded
● By My Friends:
● Most Viewed
● Featured
● Most Voted for
● Most Downloaded
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Example: Engage Customers Through Social Search
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Best Practice Case Study:Swisscom Mobile Labs
Site communicates the availability of new services to
existing Swisscom Mobile users View the recorded webinar here:http://tinyurl.com/web20-ecm
Best Practice Case Study:Capture Wisdom of Crowds
Users rate services, and view aggregate ratings from other
users. Ajax interface means no need to refresh entire page
Downloads are made available directly within the site for users to evaluate. View the recorded webinar here:
http://tinyurl.com/web20-ecm
Best Practice Case Study:Collaborative and Social
Forums: Users also participate in ongoing discussions and
forums, encouraging not just feedback but discussion
RSS Feeds: User subscription
View the recorded webinar here:http://tinyurl.com/web20-ecm
Best Practice Case Study:Content is a Service in Context
View the recorded webinar here:http://tinyurl.com/web20-ecm
Key Takeaways
● The external and the internal has blurred
● The old paradigm is as Important as the new
● The power of the Community has a big return
● Focus on Content-as-a-Service
View the recorded webinar here:http://tinyurl.com/web20-ecm
View the recorded webinar here:tinyurl.com/web20-ecm
Thanks!
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