MARKETING MIX: WHAT ROLE DOES PRINT PLAY?A CARD … A CONNECTIONEGG-CEPTIONAL LIFESTYLE (MAGAZINE)
PRINT IS NOT DEADHOW PAPER HELPS LIFE UNFOLDA PACKAGER OF DREAMS
P R O M O T I N G T H E VA L U E , E F F E C T I V E N E S S A N D S U S TA I N A B I L I T Y O F P R I N T
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Print Works! reaches beyond the print industry to those most involved in selecting print to
reach their customers. More than 35,000 chief marketing officers, ad agency professionals
and brand managers in America's largest firms represent remarkable buying power.
Print Works! demonstrates the value, effectiveness and sustainability of print. No
other publication delivers the message to such a select audience. Reach beyond the
gatekeepers to the decision-makers.
Let Print Works! deliver for you.
WE KNOW THE VALUE OF PRINT
JOIN US IN SPREADING THE WORD.
SPRING ISSUE
2018
PRINT WORKS! IS THE OFFICIAL PUBLICATION OF THE NATIONAL PAPER TRADE ASSOCIATION.
PRINT WORKS! reveals the most compelling reasons to use print as a primary and integral component in advertising and communication.
PRINT WORKS! educates and informs advertising agencies, corporate media professionals and those who specify print and digital media for their clients.
PRINT WORKS! showcases successful uses of print in the marketing efforts of some of North America’s greatest companies.
PRINT WORKS! is designed by a nationally recognized magazine designer and is coordinated and edited by an award-winning editorial director.
PRINT WORKS! uses the finest print grades and specialty papers to show the world what’s possible in print. It serves as an idea book for marketers of all experience levels, demonstrating the versatility and tactile experience only paper and print can deliver.
DEMONSTRATE THE VALUE OF PRINT
HELP SELL MORE OF YOUR PRODUCT
BOLSTER THE PAPER AND PRINT INDUSTRY
SHOWCASE THE USE OF PRINT IN REAL LIFE APPLICATIONS
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THIS IS YOUR OPPORTUNITYto invest in A CREATIVE SALES TOOL THAT PROMISES TO
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P R I N T W O R K S ! 1
PRINT IS AN ART FORMLEARNING IS MORE REWARDING ON PAPERRESEARCH CONFIRMS
CLIENT MAGAZINE EFFECTIVENESSPRINT IS STILL A STRONG AND VIABLE AD MEDIUMTHE SUSTAINABILITY OF PAPER: TRUTH OR FICTION?
T H E O F F I C I A L P U B L I C AT I O N O F T H E N AT I O N A L P A P E R T R A D E A S S O C I AT I O N
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Print is NOT Dead
C ontrary to popular belief, the internet hasn’t actually
murdered the print industry. New media has simply
altered the way society interacts with print. First, I’ll do my best
to clarify exactly what “went wrong” in the print industry over
the last several years. Second, I’ll explain to you why it is in
your best interest, now more than ever, to get your name back
in print.
So, what the heck happened? Print media is supported
in two ways: advertising dollars and subscriptions. It is a known
fact that subscription numbers have decreased across the
industry as the internet has become more accessible. As a
direct correlation, advertising revenue decreased (fewer eye-
balls = less incentive). However, unlike the typical laws of
supply and demand, when the demand (circulation numbers)
decreased, the price of advertising increased.
The reasoning behind this is logical: To support a publica-
tion with fewer advertisers, the rates have to go up. Advertisers
began pulling their ads, forcing some publications to shrink,
merge or close their doors. It was a dark time for the print indus-
try. Thousands of jobs across the country were lost. It took time,
but eventually the industry made adjustments, lowered rates,
and everything evened out. To place a positive spin on this con-
troversy, the majority of publications that survived have proved
themselves, both to their advertisers and their readers, to be
valuable and well read.
Three Reasons Why You Should Invest
in Print Advertising and Public Relations
B Y N A N C Y M A R S H A L L | T H E P R M A V E N
CONTINUED ON PAGE 26
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©ISTOCKPHOTO.COM/AMBIENTIDEAS
“Surpassing Expectations”
701 South Main Street, Fall River, Wisconsin 53932 | 920-484-3348 | www.spiweb.com
Print with Passion
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Superior Print Services All Under One Roof
We offer guaranteed paper
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Want to make your magazine
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through pages with the click
of your mouse. If you would
like to learn more about Schumann Printers, Inc., visit
us at www.spiweb.com or
give us a call today at 920-484-3348.
Commercial | Publication | Heatset Web
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veryone with a home photo printer has seen that high-quality color printing is possible using inkjet. It’s slow, and the ink is expensive, but the ability
to inkjet print beautiful images is nothing new.What is new today is the ability to translate this into high-speed use in production facilities. I’ve already written (“The Impact of Inkjet on Production Print”, Spring 2015) about the growth production-speed inkjet has had in three key application areas: transactional documents (like bills and statements), direct mail, and books.
One common denominator for these applications is the use of uncoated (or lightly coated) papers and relatively low-color cov-erage levels. If production inkjet could be fully capable of printing at high-coverage and high-speed on commodity coated stocks, then the benefits of inkjet print would expand into other applica-tions. This would bring digital print benefits such as customization, personalization, and just-in-time manufacturing into high-volume segments that to date are primarily printed using traditional meth-ods such as offset printing.So it’s important to know that new systems and techniques
that have been introduced recently are beginning to address high quality and cost-competitive inkjet printing at very high speeds on coated stocks. These systems, from companies like Canon, HP, Kodak, Ricoh, and Screen, will begin to tip the balance in favor of some print applications that have not been economically feasible so far.
Any method of manufacturing documents is judged by the
Quality advances in hiGh-speed inKjetcompeting factors of quality, productivity, and cost. Let’s look at this from an inkjet perspective:Quality | Print resolution and droplet size are important quality factors for inkjet. Fairly high-speed color inkjet printing systems existed as far back as 2000, but they were relatively low in res-olution and the output was not acceptable for many applications. Today, high-speed inkjet print resolution has soared well beyond 600 dots per inch, and now many devices are capable of 1,200- to 2,400-dot-per-inch print resolution at very high speed. Per-haps more important is that the smallest drop size has also been reduced dramatically. If you run your home inkjet printer in draft mode, you can easily see the coarse graininess of the resulting dots. Next-generation high-speed inkjet heads now produce droplets as small as two or three picoliters. (A picoliter is a tril-lionth of a liter, and a droplet of this size produces an extremely small mark on the paper.)Productivity | Digital print products have sometimes been belittled because of their slow speed. Inkjet is challenging that misconception. Inkjet printhead resolution and speed have been on a steady rise. Today, high-speed inkjet heads can be mounted on offset presses and run at speeds in the hundreds of feet per minute. Hitting this speed level was very important in getting pro-duction sites to acknowledge inkjet’s capability. Full inkjet sys-tems today can run as fast as 500 or 1,000 feet per minute. At these productivity levels, they can produce millions of color pages per month. In fact, the productivity levels are so overwhelming that
b y J i m h a m i l t o n
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For more information,
please contact Ryan Wagner
920.261.1945
Supported by advertising, PRINT WORKS! is delivered free in the mail to over 35,000 of the most influential specifiers of print media.
Chief marketing officers in America’s largest companies with 1000+ employees 9,243
VPs of marketing in companies with 1000+ employees 17,184
Chief marketing officers in ad agencies with 1000 + employees 2,854
Chief marketing officers in ad agencies with 250+ employees 1,293
Chief marketing officers in ad agencies with 100+ employees 271
Brand Managers at Americas largest corporations 4,321
CIRCULATION: # OF READERS
SPECIAL ADVERTISING OPTIONS INCLUDE:
■ Preprinted inserts on your best specialty paper stock
■ Unique and creative printing techniques and treatments to show what’s possible in print
SPRING ISSUE 2018 PUBLICATION AND CLOSING DATES
CLOSING DATE/MATERIALS DUE PUBLICATION DATE
March 19, 2018 April 2, 2018
CUSTOM MERCHANT VERSIONS AVAILABLE
Closing date, March 19, 2018 / Publication date April 2, 2018. See page 4 for Custom Version Rates
ADVERTISING RATES:
1 page $ 3,995
2 pages (single pages or spread) $ 7,592
3 pages $ 10,878
4 pages $ 13,924
5 pages $ 16,800
6 pages $ 19,560
7 pages $ 22,253
8 pages $ 24,928
All prices are net. Inside front, inside back and back covers are available on a first come, first serve basis and carry a 15% premium.
NPTA Merchant Members — take advantage of your own custom version of PRINT WORKS!
CUSTOM VERSION INCLUDES:
■ Your logo identity on the cover plus a “cover callout”
■ Use of the inside front, inside back and the back cover to reveal your corporate story, product story, proof of performance and value-added services. Additionally, including your best advertisement can be your “call to action.”
■ Services of an award-winning designer (if needed) to put it all together.
1,000 Custom Copies . . . . . . . . . . $ 3,995
2,000 Custom Copies . . . . . . . . . . $ 4,980
3,000 Custom Copies . . . . . . . . . . $ 5,970
4,000 Custom Copies . . . . . . . . . . $ 7,080
5,000 Custom Copies . . . . . . . . . . $ 8,220
NPTA is taking the lead to help the industry rediscover the value of print. This first-class magazine dispels the myths about one of the most sustainable and renewable
resources on the planet and proves that print remains the most effective communication medium.
Take advantage of this extraordinary opportunity!Give your sales force the tools they need to be successful when they visit your clients and potential
customers with a beautiful publication in their hands. Take advantage of this extraordinary opportunity!
Call Ryan Wagner at 920.261.1945
sample front cover
LindenmeyrMunroe.com
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MaryLand7230 Preston Gateway DriveHanover, MD 21076800.494.3433
MassaChusetts190 Mechanic StreetBellingham, MA 02019800.343.7782
MiChigan2944 Walkent Dr. N.W.Grand Rapids, MI 49544800.632.5930
100 N. Staebler RoadAnn Arbor, MI 48103800.632.5930
Minnesota41 Northern Stacks DriveFridley, MN 55421877.634.0024
new haMPshire34 Londonderry RoadLondonderry, NH 03053800.462.1911
new Jersey/Metro1 Catherine StreetTeterboro, NJ 07608800.631.0193
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verMont151 Avenue CWilliston, VT 05495800.697.5111
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CustoMer exPerienCe Center1800 East State St, Suite 147Trenton, NJ 08609800.232.8333
Lindenmeyr MunroeLocations
LM_PrintWorksCustomCover_041717.indd 2 4/17/17 8:06 AMsample back cover
The power of information any Time of day or nighT
Browse productsCreate my favorites listAdd to cart
Track your ordersReview purchase history
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sTaTe-of-The-arT e-CommerCe siTe
delivering serviCe beyond your expeCTaTionsPersonal attention and care combined with absolute integrity,
our exceptional service is something you can always rely on.Our local sales and customer service teams have an unequaled
knowledge of today’s products. Taking the product neutral approach, we deliver solutions that benefit your business, budget, and environmental needs.• IT integration•Next day delivery•Supply chain management
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undersTanding your business requiremenTsLindenmeyr Munroe continuously invests in its operational and
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shop online aTLindenmeyrMunroe.com
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sample inside back coversample inside front cover
ExcEptional sErvicE & sElEctionCount on us
LindenmeyrMunroe.com
Serving the industry for over 150 years, we maintain our
commitment to provide exceptional service with ongoing
investments in our people, diversified inventory and
innovative solutions.
Lindenmeyr Munroe has the experience, knowledge,
infrastructure, and technology to be your trusted partner and
fulfill all of your paper and packaging needs.
Lindenmeyr Munroe benefits from our corporate parent,
Central National Gottesman Inc. (CNG). Founded in 1886
and headquartered in Purchase, NY, CNG is a global sales,
marketing and distribution leader in the pulp, paper and
forest products industry with revenue exceeding $5.5 billion. pa p E r & pa c k a g i n g s o l u t i o n s
s i n c e 1 8 5 9
RepResenting the finest
world-class manufacturers in eveRy pRoduCt CategoRy
locally stocked Warehousesthe most in-depth and diveRse
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MARKETING MIX: WHAT ROLE DOES PRINT PLAY?
A CARD … A CONNECTION
EGG-CEPTIONAL LIFESTYLE (MAGAZINE)
PRINT IS NOT DEAD
HOW PAPER HELPS LIFE UNFOLD
A PACKAGER OF DREAMS
P R O M O T I N G T H E VA L U E , E F F E C T I V E N E S S A N D S U S TA I N A B I L I T Y O F P R I N T
20
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