SOCIAL NETWORKING AND MEDIA FOR EDUCATION,
OUTREACH AND COMMUNITY BUILDING
Greg JohllDirector, Cooperative Extension Technology Services
Molly ImmendorfInstructional Technology Specialist
Today’s Objectives
Introduce you to social networking, social media, Web 2.0 and cloud computing concepts, tips and possible pitfalls
Help you support your Cooperative Extension office faculty and staff when using social media and web 2.0 tools
Do you text message?
1. Yes2. No
Do you Facebook?
1. Yes, doesn’t everybody?
2. No, it’s not for me
Do you Twitter?
1. Yes- tweet, tweet!
2. No
Do you read at least one blog regularly?
A. Yes, I subscribe to 1 or more
B. No way
Do you have a blog?
Yes Not yet
Do you use YouTube?
A. Yes, for work (ex. I subscribe to the Cooperative Extension YouTube channel and/or I upload work-related videos to YouTube)
B. Yes, for personal useC. NoD. Not yet
What is Social Networking?
“A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict or trade.”
What is Social Media?
“Social media is information content created by people using highly accessible and scalable publishing technologies.”
Social Media Revolution
Web 2.0 tools
Participatory Collaborative Integrated, often using RSS
Real Simple Syndication
Cloud computing
Computing on the cloud cautions Stability Finding your content
Accountability
Usernames and passwords Data breeches
Hackers Accidents
UWEX CE Cloud Computing Policy
Read the Terms of Service agreements You are personally liable Ownership
http://fyi.uwex.edu/it/2009/12/15/using-3rd-party-hosted-applications/
Workplace Policy
Does your county have policy on the use of social media? Best practices suggest 2 policies
Set expectations for all employees (personal use, other limitations, etc)
Operational guidelines for employees working in social media as part of their job
http://socialmediagovernance.com/policies.php
Workplace Responsibility
Responsibility-based culture Trust Individual accountability &
consequences
Questions?
Social Media Advantages
Usually free Can reach new audiences, new
networking Levels the playing field
Other advantages?
Social Media Disadvantages
Too much information Little separation between work & life Easy for users to overlook content
Other disadvantages?
Social Media Opportunities
Turn press releases into blogs Use impact reports for podcasts Opportunities for cross-promotions, link
traditional promotional outlets with social media
What social media opportunities have you created?
Your Social Media Challenges
What challenges do you face when trying to use/establish social media to promote
your programs?
Questions?
CE Technology Resources for You Cooperative Extension IT blog
http://fyi.uwex.edu/it/
Choosing Educational Technologies Technology Teaching Tips and Tools:
http://fyi.uwex.edu/edtech/
Tech Tuesdays
Manage Your Photos and Images with Flickr June 29, 2010
Organizing the Internet with Tags and Social Bookmarks July 27, 2010
Online Security August 24, 2010
Register at http://blogs.ces.uwex.edu/techservices/ (restricted to Cooperative Extension employees)
Tech Tuesdays -Archives
Online Tools for Creating, Collaborating & Sharing PowerPoint Presentations
Facebook Tips Twitter Tips Bring the Web to You, RSS A Podcasting Primer
Archives at http://fyi.uwex.edu/edtech (not restricted)
Contact information
[email protected]@ces.uwex.edu
Presentation available on SlideShare.net:
http://www.slideshare.net/mimmendorf
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