Walk with me – Germany reportJuly 2016
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(N=724)
Sample details
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Where do you see you and your business in the next five years?
Next 5 years
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Where do you see you and your business in the next five years?
Profile: Next 5 years
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How many businesses do you think you will start in your lifetime?
Number of businesses
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How many businesses do you think you will start in your lifetime?
Profile: Number of businesses
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If more than one, why do you think you will start another business?
More than one business
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If more than one, why do you think you will start another business?
Profile: More than one business
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What gets you out of bed in the morning?
Motivations
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What gets you out of bed in the morning?
Profile: More than one business
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What made you start your own business, rather than work for someone else?
Starting own business
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What made you start your own business, rather than work for someone else?
Profile: Starting own business
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I have sacrificed profit to ensure I stay true to my personal values in business
Statements
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I have sacrificed profit to ensure I stay true to my personal values in business
Profile: I have sacrificed profit to ensure I stay true to my personal values in business
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I have sacrificed profit to ensure I stay true to my personal values in business
Profile: I have sacrificed profit to make sure my business is ethical
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I have sacrificed profit to ensure I stay true to my personal values in business
Profile: I have sacrificed profit to ensure I maintain a good work/life balance
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I have sacrificed profit to ensure I stay true to my personal values in business
Profile: I have sacrificed my personal life to ensure my business is a success
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I have sacrificed profit to ensure I stay true to my personal values in business
Profile: I want to leave a legacy - a brand that people will remember positively
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I have sacrificed profit to ensure I stay true to my personal values in business
Profile: Making money is more important than honouring personal and social values when it comes to business
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I have sacrificed profit to ensure I stay true to my personal values in business
Profile: Social good is an important part of why I do what I do -you can be nice in business
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Do you still feel the same excitement about your business now as you did when starting up?
Excitement
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Do you still feel the same excitement about your business now as you did when starting up?
Profile: Excitement
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If no - when did the thrill and passion fade?
Fading passion
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If no - when did the thrill and passion fade?
Profile: Fading passion
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Which of the following do you find demotivating?
Demotivation
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Which of the following do you find demotivating?
Profile: Bureaucracy/red tape
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Which of the following do you find demotivating?
Profile: Customers don’t always play fair i.e. late payers creating cash flow worries
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Which of the following do you find demotivating?
Profile: The long hours you have to work
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Which of the following do you find demotivating?
Profile: The struggle to get funding
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Which of the following do you find demotivating?
Profile: The difficulty in finding like-minded staff with the right skills
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Which of the following do you find demotivating?
Profile: Increasing competition creating a crowded market -everyone seems to have the start-up bug
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Which of the following do you find demotivating?
Profile: Other
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Which of the following do you find demotivating?
Profile: None of the above
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What comes first work or life?
Work or life?
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What comes first work or life?
Profile: Work or life?
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How often do you make time to socialise with your team?
Socializing
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How often do you make time to socialise with your team?
Profile: Socializing
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For each of the pairs of statements below, please indicate where you would place yourself on the spectrum between the statement on the left and the statement on the right.
Profile: The social impact of my business is really important|The social impact a business can have is overrated
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Profile: Offering my employees flexibility in terms of working hours is crucial (if I had them)|Having constant employee working hours is vital to the success of the business (if I had them)
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Profile: I can’t imagine not coming into work every day|Retirement and reducing my hours is a key focus for me
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What qualities do you look for when employing people?
Qualities
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What qualities do you look for when employing people?
Profile: Qualities
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For each of the pairs of statements below, please indicate where you would place yourself on the spectrum between the statement on the left and the statement on the right.
Profile: I work best on my own when I have the time and space to focus on what I’m doing|I work best around others and enjoy bouncing ideas around with people
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Profile: I like to know what everyone is doing. It helps me to stay in control|I leave people to their own devices and trust that they will deliver
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Profile: I like to gather as much information as I can before I jump into anything. I’m methodical|I trust my gut instinct. If it feels right then I’ll go with it
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Profile: I enjoy being prepared and planning for success|I enjoy the unknown and not knowing what I might face next
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Profile: It’s sensible to be suspicious of appearances; it can often be a sign of style over substance|A stylish, modern looking image, is always a good indication of professionalism and quality
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Which of the following is the most important when it comes to the smooth running of your business?
Smooth running
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Which of the following is the most important when it comes to the smooth running of your business?
Profile: Smooth running
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Do you think you would have been able to run your business with the technology available 20 years ago?
Technology
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Do you think you would have been able to run your business with the technology available 20 years ago?
Profile: Technology
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How do you think where you work will change in the next 10 years?
Technology change
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How do you think where you work will change in the next 10 years?
Profile: Technology will make the desk defunct - everyone will work via mobile
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How do you think where you work will change in the next 10 years?
Profile: I will have more virtual staff, working remotely and flexibly
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How do you think where you work will change in the next 10 years?
Profile: I will save money on office space and overheads
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How do you think where you work will change in the next 10 years?
Profile: I will be employing more people from overseas -technology means I can get better talent, working wherever they are without the need to physically re-locate
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How do you think where you work will change in the next 10 years?
Profile: Don’t know
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For each of the pairs of statements below, please indicate where you would place yourself on the spectrum between the statement on the left and the statement on the right.
Profile: I prefer doing business in the real world, not the virtual world - doing business face to face is important to me|Technology is how I network - I couldn’t prosper without it
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Profile: I rely on technology to ensure I stay ahead of the competition|I’m resourceful enough not to have to rely on technology to succeed
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Profile: Technology is invaluable in helping me market my business and target my customers more accurately|I’m indifferent about the extent to which technology helps my business
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Profile: Tech that is free can be just as good as tech you need to pay for|Tech that is free is never as good as tech that you need to pay for
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For each of the pairs of statements below, please indicate where you would place yourself on the spectrum between the statement on the left and the statement on the right.
Profile: Tech is constantly evolving - I worry I will not be able to afford to have the latest tech available|Tech is constantly evolving - but I DON’T worry I will be able to afford to have the latest tech available
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Profile: Tech that is free can be just as good as tech you need to pay for|Tech that is free is never as good as tech that you need to pay for
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How do you prefer brands to communicate with you directly?
Brands
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How do you prefer brands to communicate with you directly?
Profile: Twitter
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How do you prefer brands to communicate with you directly?
Profile: Facebook
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How do you prefer brands to communicate with you directly?
Profile: Snapchat
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How do you prefer brands to communicate with you directly?
Profile: LinkedIn
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How do you prefer brands to communicate with you directly?
Profile: Instagram
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How do you prefer brands to communicate with you directly?
Profile: YouTube
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How do you prefer brands to communicate with you directly?
Profile: Other social media
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How do you prefer brands to communicate with you directly?
Profile: The brand’s own website
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How do you prefer brands to communicate with you directly?
Profile: Exhibitions
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How do you prefer brands to communicate with you directly?
Profile: Direct mail
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How do you prefer brands to communicate with you directly?
Profile: Networking and professional events
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How do you prefer brands to communicate with you directly?
Profile: Personalised email
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How do you prefer brands to communicate with you directly?
Profile: Print advertising
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How do you prefer brands to communicate with you directly?
Profile: Digital advertising
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How do you prefer brands to communicate with you directly?
Profile: Radio
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How do you prefer brands to communicate with you directly?
Profile: SMS
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How do you prefer brands to communicate with you directly?
Profile: Telephone
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How do you prefer brands to communicate with you directly?
Profile: TV
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How do you prefer brands to communicate with you directly?
Profile: Other
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Which of the following best describes your attitude to paying for business services, whether you receive these services via an app, the cloud, a physical product etc.? I like to pay…
Paying
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Which of the following best describes your attitude to paying for business services, whether you receive these services via an app, the cloud, a physical product etc.? I like to pay…
Profile: Paying
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Have you heard of Sage?
Sage
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Have you heard of Sage?
Profile: Sage
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Age_grouped
Age
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Age_grouped
Profile: Age
Demographics
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In which country are you living?
Country
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Which of the following best describes your current occupation?
Occupation
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Which of the following best describes your current occupation?
Profile: Occupation
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Are you currently living in the country that you were born in?
Immigration
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Are you currently living in the country that you were born in?
Profile: Immigration
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Your gender
Gender
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Your gender
Profile: Gender
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In which of the following area does your business lie?
Business area
Thank youJane Hales – [email protected] Culunlu – [email protected] Consulting65-73 Bermondsey Street, London SE1 3XFT +44 (0)20 7908 6530London - New York - San Franciscoc
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