1

Voucher Codes: Promotional Marketing

2

Who Here Has....

Downloaded a Restaurant Coupon?Bought a Groupon voucher?Seen a voucher code field in the checkout then searched for a voucher code?

3

Is 2011 the Year of Voucher Codes?

4

Voucher code searches globally & locally a month

Keyword Global Monthly Searches Local Monthly Searches

[voucher code] 12100 8100

[voucher codes] 246000 246000

[discount codes] 33100 22200

[voucher codes uk] 6600 6600

5

What are they?

Voucher code sites have really taken off in the last few years they offer consumers a great way to find discounts on their favourite brands and offer businesses an effective platform to increase traffic and conversions. And we’ve found them a great way to build links.

6

Aren’t Vouchers Just For Affiliates?

Traditionally Voucher Codes have been used by merchants and their affiliates. This arrangement works well for each party, it encourages merchants to push certain merchants and affiliates experience better conversion rates. So popular were voucher codes that affiliate websites dedicated to them sprung up

7

The Bulk Buy Phenomena – AKA Groupon

At the same time as the affiliate marketing voucher code another connected type of voucher has grown in popularity – The Group Coupon made famous by Groupon

8

Groupon stats83.1 Subscribers million at March 31 2011, up from 152,203 at June 30, 200956,781 Merchants in the first quarter of 201192% of businesses say Groupon brought quality customers86% more effective than print media.Due a $20B IPO (compared to $4.3B for LinkedIn)

9

Using Voucher codes for links & traffic

You’ve probably heard of our THEME approach which relies on ‘Engaging Content’A voucher code can be a great piece of content.We’ve had huge success offering voucher codes in return for links.They’ve delivered traffic and revenue as well as quality links.

10 Some stats from voucher code campaigns we have ranResults

From the top 10 voucher sites we distributed to alone we receive a monthly average of:1300 monthly visitors£1200 revenue

11

And Quality Links

MoneySuperMarketMyvouchercodes Everydaysale

12

What is needed to run a successful voucher campaign

An understanding of your TRIBESAffiliate scheme – can helpThe ability to add a unique code at checkoutAn offer with a specified end date as per the new ASA standards for online marketing.

13

Voucher Codes not for you?

Chances are you are already listed on them but your competitors may be getting your traffic

14

Thank You!

Any Questions?