VNA’s Target Audience & Age Demographics
The majority of VNA patients fall into the homebound status.
This status is given to those whose leaving the house requires a “considerable and taxing effort”
Requires continuous oxygen
General muscle weakness
Dementia
In general, the VNA has an evenly distributed age bracket
Loyalty Program Target Audience
The Care for Life Loyalty Program Campaign targets Patients for life
Men and Women in their unhealthy 70’s and above
Additionally, healthy seniors are encouraged to request a CareCard.
Strategies/Objectives
Main focus is to educate people both internally
and externally about the VNA and its services
Emphasis on educating healthy seniors in the
community and families
Develop Care for Life Loyalty Program
CareCard
Within the first year of the Program
50 Care for Life Loyalty patients
Care for Life Loyalty Program
Order card on website or at open houses
Delivered by mail within 7-10 business days
Other documents with card
CEO letter
Fact Sheet
Brochure
Care for Life Loyalty Card
Evaluation
Nurse telephone calls
CareCard
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