Visualized Search Engine Service
for
i-COMM·AVENU (THAILAND) Co., Ltd.e-Marketing Communications integration Specialist
September. 2012
Traditional Target Marketing Procedure
New Products
Company Agency
Research
Media
Creative
TargetConsumers
?
Gamble?
Investment?
Mass Media
It works?
?
What media is trusted by Univ. Students
Source : U-DIA University Students Survey Jan. 2010 by ICAT Sample : 300 Students
Presentation Outline
Why Keyword Search Marketing?
What is Mars Finder?
What is benefit for Panasonic?
Companies implemented Mars Finder
E-Marketing Concept with Mars Finder
Why Keyword Search Marketing?
I can not find information I want !!
Damage the Brand
Product
Campaign
Events
CorporateInfo
ServicesIR
News
Environ-ment
Over loadedInformation
CustomersDissatisfaction
Loss of Opportunity
Tons of information
Asia 153Singapore 1,130Malaysia 1,900Thailand 1,690Philippine 672Vietnam 1,230India 1,200Indonesia 979
8,954 pages
Why Keyword Search Marketing?
I can find information I want immediately by Search Engine!!
No user friendly Search Engine in the website
But
Users used to use Keyword Search
What is Visualized Search Engine?
【 Without MARS FINDER 】 【 With MARS FINDER 】
Key Users Function 1 – HOT Search
‘HOT Search’ Function
Listing the page images linking with the specific keywords like ‘Keyword Search Ads.’
Benefit !
Allow you to advertise campaigns or reminders here by setting specific keyword matching.
‘HOT Search’ Function
Listing the page images linking with the specific keywords like ‘Keyword Search Ads.’
Benefit !
Allow you to advertise campaigns or reminders here by setting specific keyword matching.
Key Users Function 2 – Flash AI Capture
Flash AI Capture Engine
Catch the most effective part in the Flash animation by AI engine and then capture the image.It minimizes the load of the site owner.
Capture !
Flo
w o
f Flash
Capture one image in long Flash movements
Key Users Function 3 – PDF Search
exposure
PDF200P
PDF200P
PDF300P
PDF300P
PDF250P
PDF250P
PDF300P
PDF300P
X 8 min
PDF250P
PDF250P
X6 min
PDF400P
PDF400P
PDF400P
PDF400P
X10 min
exposure
PDF-----------------------------exposure--------
PDF-----------------------------exposure--------
PDFexposure
-------------------------------------
PDFexposure
-------------------------------------
PDF--------------- exposure --------------
--------
PDF--------------- exposure --------------
--------
PDF--------------- exposure ----------------------
PDF--------------- exposure ----------------------
0 min
0 min
0 min
【 Without MARS FINDER 】 【 With MARS FINDER 】
Key Users Function 3 – PDF Search
‘PDF Search’ Function
The World 1st technology to search in PDF file.User doesn’t need to wait for download the PDF file. Able to open the page include keyword immediately and directly by own original PDF technology.
Benefit !
Maximizing customer service data such as product manual, catalog.
‘PDF Search’ Function
The World 1st technology to search in PDF file.User doesn’t need to wait for download the PDF file. Able to open the page include keyword immediately and directly by own original PDF technology.
Benefit !
Maximizing customer service data such as product manual, catalog.
MUV (Mars Universal Viewer)
0 min
Key Users Function 4 – Intelligent Advisor
This technology has acquired the patent.
Words suggested in the current website at real time
Words suggested from past data searched by users
Updated Information Old Information
Benefit for Panasonic’s Customers
It makes users visit the site more often.
Data 2: CANON JapanThe usage of the search in the Website increases 5 – 6 times higher after implementing MARS FINDER.
Data 3: Users survey result
Q1. Is MARS FINDER is easy to use? → YES : 85 %
Q2. Will you continue to use it in the future? → YES : 80 %
Improvement of Usability⇒ Able to access necessary information “EASILY”
⇒ Able to access necessary information “QUICKLY”
⇒ Able to access necessary information “WITHOUT FAIL”
Data 1: AverageCurrent data indicates about 2.6 times more access after implementing MARS FINDER.
Very easy for users to search
Key Admin Function 1 – Original Statistic
[ Query Statistic ]Able to find what and how users are looking for by the search keywords.Able to find what and how users are looking for by the search keywords.
[ Click log Statistic (URL) ]
Able to find accurately which page users judged as a useful page for them.Able to find accurately which page users judged as a useful page for them.
Query StatsAble to find keywords that users used for searching something.
Benefit !Able to find surely what users want to know.
Query StatsAble to find keywords that users used for searching something.
Benefit !Able to find surely what users want to know.
Click log Stats (URL)Able to get access logs of the pages that users clicked
Benefit !Able to analyze what kind of pages are tend to be more acceptable by users.
Click log Stats (URL)Able to get access logs of the pages that users clicked
Benefit !Able to analyze what kind of pages are tend to be more acceptable by users.
Lumix
Lumix DMC
DMC FH3
Eco
AV
Viera
Keyword
Click URL
Key Admin Function 1 – Original Statistic
[ Click log details ]
Able to find why the page was requested by users by this keyword.Able to find why the page was requested by users by this keyword.
[ Result ‘0’ keyword ]
Able to find the gap which users could find by this keywordAble to find the gap which users could find by this keyword
Expand by Click
Expand by Click
Click log detailsAble to get the search keywords logs of the pages that users decided to click.
Benefit !Able to find how useful and popular pages are used by users by the search keywords.
Click log detailsAble to get the search keywords logs of the pages that users decided to click.
Benefit !Able to find how useful and popular pages are used by users by the search keywords.
Result ‘0’ keyword logAble to get the search keywords logs that users could not get any result.
Benefit !Able to find what were insufficient information even though users needed.
Result ‘0’ keyword logAble to get the search keywords logs that users could not get any result.
Benefit !Able to find what were insufficient information even though users needed.
Click URL
Keyword
Brochure
Leaflet
Catalog Lumix
Viera promo
billing 2009
Keyword No.
Lumix
Lumix DMC
Catalog
Price
Maximizing improvement know-how by Access logs
<Centralize Admin Page><Centralize Admin Page>
Centralize Admin Page for more effective web governance
Able to browse all the logs and adjust search result in detail by Domain.
Able to share issues and know-how of improvement easily
and effectively among the group.
<Implemented Companies>・ KIRIN Group Companies・ Ricoh Group Companies・ Citizen Holdings・ Ajinomoto・ Square Enix Companies
Singapore
For Effective Web Governance
Key Admin Function 2 – Multi Domain Management
MalaysiaIndonesia
Thailand
VietnamPhilippine
India
Optional Admin Function 3 – Mars Map
User Search by Location mapAble to see IP information
- Access from Where- Which Organization- What Keyword
using Mars Finder real time.
Benefit !Able to find the usage by area.This allow you to analyze current marketing effectiveness and plan the next marketing strategies.
User Search by Location mapAble to see IP information
- Access from Where- Which Organization- What Keyword
using Mars Finder real time.
Benefit !Able to find the usage by area.This allow you to analyze current marketing effectiveness and plan the next marketing strategies.
Benefit for Panasonic
WebsiteContinuous Improvement
Visualize search result
Accurateanalysis
DecreaseClick mistake
Improvement
Reliableaccess log
Make issue clear for improvement of Website
⇒ Able to find information users need
⇒ Able to find trend of information users need
⇒ Able to check the position of information company
wants to show in the result page
【 Frequent happened Problems 】 No result listed
⇒ Search result “0” keyword
No click even though result listed
⇒ Click “0” keyword, Click log statistic
SOLUTION
Benefit for Panasonic
▼ Items you can check
① Query statistic Keywords used for search
② Click Log statistic URL clicked by users
③ Click log statistic (URL)
List all the keyword order by more clicked and show which pages are browsed more by that keyword.
④ Search result “0” keyword
Keyword which listed no result
Able to maximize KEYWORD for next marketing & communication
▼ Admin Page
REAL USERS NEEDS
Maximize Effectiveness of
Marketing & CommunicationActivities
Reason why switch from GA to MF
・ Customers’ evaluation was higher after implement and compare GA and MF
◆ HONDA Japan
・ Mars Finder is better usability・ Wants to use log data for marketing. Mars Finder data is more accurate.
◆ CANON Japan
・ Google Appliance search result is not what we want to list. Mars Finder result can show what we want to show to customer.・ Google Appliance crawler is not accurate. ・ Admin need expertise for Google Appliance but Mars Finder no need.・ Mars Finder’s log data is much more reliable than Google Appliance log data.
◆ SONY Japan
・ Google Appliance need lots of maintenance by ourselves・ Not satisfy with Text only result
◆ Mitsubishi Electric
■ Summary
Result order control Other function Support Others
GA △ △ Many companies switch to MF
No experience with Company website search
MF ◎ easy control ◎ usability ◎ fine support
・ Expert of corporate website search・ Accurate data・ Reputation from global companies.
After switch from Google to Mars Finder
※ Some company names are not disclosed because of client’s request.
◆ CANON JapanJump up the usage of keyword search 5 – 6 times after switching from Google Appliance to Mars Finder
◆ Company AClick ratio of keyword search result page improved from 4% to 70% after change from Google Appliance to Mars Finder
※ Data by Company A
◆ Company B85% user answered that Mars Finder is easier to use than Google Appliance.
※ Survey done by Company B
◆ Mitsubishi Tokyo UFJ Financial Group
Get NO.1 user friendly IR website by Gomes Consulting Co., Ltd. after switching from Google to Mars Finder.
Improve the quality of inquiry to the call center. After switching Mars Finder simple questions decreases greatly.※ The figure is not disclosed by company C.
◆ Company C
Technology & Architecture
• Data Center
– Acquired regulation : ISMS/ISO27001
– Non-stop air-conditioning and power supply system
• High availability System
– Server & Network Redundant
– System/Service monitoring 24H x 365D
• System/Application Security
– Middle ware Vulnerability : Nessus
– Application Vulnerability : Paros, Wapiti, others.
70 companies in TOP 100 Public Companies in Japan
Mitsubishi Electric Co.Ltd
EPSON CO.,Ltd RICOH Co.,Ltd JVC KENWOOD Holdings, Inc. Victor Company of Japan KENWOOD CO.,Ltd POKKA CORPORATION
Canon Inc. Fuji Xerox Co., Ltd. Sony CorporationHitachi Electronics Services Co.,Ltd Sharp Corporation
Yamaha Motor
Mitsubishi UFJ Financial Group, Inc.
Honda Motor Co., Ltd. AJINOMOTO CO.,LtdToray Industries, Inc. KIRINBEER CO.,LtdASAHIBEER CO.,Ltd
Nomura Holdings Matsui Securities Co., Ltd Tokyu Resort Corporation. TOKYU LAND CORPORATION. DAIKYO INCORPORATED
Fuji Television Networks,Inc KONAMI CORPORATION Square Enix Co., Ltd. SOFTBANK MOBILE Corp. Earth Chemical Co., Ltd. Shiseido Co, Ltd
E-Marketing Concept with Mars Finder
Traditional Target Marketing Procedure
New Products
Company Agency
Research
Media
Creative
TargetConsumers
?
Gamble?
Investment?
Mass Media
It works?
?
E-Marketing Concept with Mars Finder
New Target Marketing Procedure
TargetConsumers
Own Media
Support Media
E-MarketingCommunication
Feed Back
ConsumersMedia
- Community- Blog- Web Board- email Etc.
Certainty&
Cost Efficiency
New Products
Company
Mars Finder
ConsumersNeeds
Gen Y TargetConsumers
Website
ConsumersNeeds
ConsumersMedia
- Community- Blog- Web Board- Email- Mobile Etc.
TV
Event
Shop
Magazine
OfflineOnline
Mars Finder
E-Marketing Concept with Mars Finder
Summary
Visualize
Intelligence advisor
Hot Search
AI Engine
PDF Search
Accurate Crawler
Mars Maps
Multi Language
Capture Technology
Picture Search
Direct Search
Result 0 word
Click 0 word
Website Improvement
& Management
Marketing
Strategies
ManagementDirection
& Strategies
For the World 1st Class Company
The World No. 1 Corporate Search Engine
Scope of businessMARSFLAG Customers
Thailand
THANK YOU
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