VISUALISATI

ON PROJECT

I NT E R N A T I O

N A L TO U R I S

T DE S T I N

A T I ON S O

F

2 0 1 3

TOP FIVE – RESULTS FROM SURVEYING

Rank Country UNWTO Region

No. of people wantin

g to visit

1  Japan Asia 17

2  United States

North America 16

3  South Korea Asia 13

4 Greece Europe 9

5 United Kingdom Europe 7

MOST VISITED COUNTRIES BY INTERNATIONAL TOURIST ARRIVALS IN 2013

Rank Country UNWTO RegionInternational

touristarrivals

 

1  France Europe 84.7 million  

2  United States North America 69.8 million  

3  Spain Europe 60.7 million  

4  China Asia 55.7 million  

5  Italy Europe 47.7 million  

6  Turkey Europe 37.8 million  

7  Germany Europe 31.5 million  

8  United Kingdom Europe 31.2 million  

9  Russia Europe 28.4 million  

10  Thailand Asia     26.5 million

• most popular destinations visited in 2013• recognition of possible unknown data• tourism as an economic sector• shows economic activity• highlights global growth and development• Visit England survey respondents said tourism

data is important to them

STRENGTHS

•A E S T H E T I C A L LY P L E A S I N G - S I M P L E•B A S E D O N C U R R E N T S T A T I S T I C S I N 2 0 1 3•T O U R I S T S W I L L B E S U R P R I S E D A N D I N F O R M E D B Y S T A T I S T I C S•I C O N I C I M A G E S R E P R E S E N T I N G E A C H C O U N T R Y

Weaknesses• Not involving the seasons when

travelling• Distinguishing icons - lack of

knowledge