By Alex Clampett & Grace Facer
Making the Invisible Visible
Vizualisations have become an integral aspect of communicating information to the public sphere
Shark Attacks and Jaw-dropping Visualizations
Visual representation of information regarding fatal shark attacks through two visualizations:
1.Depiction of the most statistically aggressive shark species’, which have caused the greatest number of injuries or deaths since 1580.2. Image, which conveys the locations within Australia that have experienced the greatest number of shark attacks.
Visual information is more quickly and easily understood, and much more likely to be remembered
Organisation of data influences publics’ engagement with it requiring visual and more accessible format
Captivating way to present the data and draws direct links between the pictures used and the facts being presented
The Great (White) Debate: Why should we make this data
visual?
Summarised complex data in order to provide a visual representation, which makes identifying the most aggressive shark species simple
Positive identification of attacking sharks is often difficult
Images are more easily recognisable and memorable than shark species names. Creation of a more easily comprehendable means to express complex content.
To what extent are we making something invisible visible?
Visualization: Top 5 Attacking Shark Species 1580-2013
(Data Source: International Shark Attack File, 2014)Number of recorded attacks
Sh
ark
sp
ecie
s (c
om
mon
n
am
e)
White
Tiger
Bull
Sand TigerBlackTip373 137 88 67 32
Visualization:
Society and Sharks
Publics: marine biologists, government officials, lifeguards and the general public
Debunking myth all sharks are equally dangerous
Isolating areas that may need additional protection for beach goers
Rarity of shark attacks – 194 deaths in Australia since 1788.
International Shark Attack File 2014, Florida Museum of Natural History, University of Florida, accessed 8 October 2014, <https://www.flmnh.ufl.edu/fish/sharks/statistics/species3.htm>.
Krum, R 2013, Cool Infographics: Effective Communication with Data Visualization and Design, John Wiley and Sons Inc, New York.
Buttler, R 2008, The World’s Most Dangerous Sharks – Attack Stats,Mongabay, accessed 8 October 2014, <http://danger.mongabay.com/shark_attacks.htm>.
'List of shark attacks in Australia', Wikipedia, 2014, Accessed: 8th October 2014, Source: from: http://en.wikipedia.org/wiki/List_of_fatal_shark_attacks_in_Australia
'Latest Figures', Toronga Zoo, 2014, Accessed: 8th October 2014, Source: from: http://taronga.org.au/animals-conservation/conservation-science/australian-shark-attack-file/latest-figures
http://sharkattackfile.info/shark_attack_country_totals/australia/shark_attacks_australia_stat_totals_location.asp
‘Base Map of Australia’, Accessed: 8th October 2014, from: http://historyfd.net/isern/381/ozbase.htm
References
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