November 18, 2014

Online shop of experiences

Introducing Ljubljana

Photo ©: Aleš Frelih

Photo ©: Frankie Thompson, Travelettes blog

Shopping for experiences

Shopping for experiences

Shopping for experiences

Shopping for experiences

Shopping for experiences

Photo ©: Dunja Wedam

Photo ©: B. Jakše & S. Jeršič

Photo ©: Postojnska jama, d.d.

Experiencing the Roman Emona

Photo ©: M. Pavček

Photo ©: Franci Ferjan, www.slovenia.info

Photo ©: Cook Eat Slovenia

SUP on the Ljubljanica river

Where are we currently?

• Experiences: Variety is increasing as new programmes are being added.

• Integration: New providers are joining theproject.

• Content: Digital Tourism Think Tank 2013 award: we seem to be on the right track.

• Sales: are rising constantly.

#DTTAward 2013

Sales statisticsDay trips and organized activities – summer season (1 May – 30 Sept)

No. of

experiences

No. of

experiences/

day

Experiences

sold

2009 13 5.5 687

2013 42 11 1,746

2014 52 14 1,839

The road so far: milestones• 2006-2014: requests via web forms

• September 2012: responsive website, availability on all screen sizes

• October 2014: booking engine & online shop selling:

1. city tours,

2. day trips & organized activities,

3. Ljubljana Card,

4. hotel package deals (coming soon)

Where are we now?

Challenges for us & added value for customers:

• improvements to the user experience

• increased quality control

• a more pro-active approach

Goals / we want to:

• be THE city for discovering Slovenia (our strategy)

• be THE hub for unique experiences (in reality)

Thank you!