Virtual Reality Gives Business People Super PowersHow Virtual Reality is better than conference calls, drives marketing insights, and provides new analytics.

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Who here likes Super Heroes?

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This Could Be You

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Doghead Simulation’s Kryptonite

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Digital Collaboration Space

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The Problem with Teleconference Calls

• Participants zone out.

• Difficult to connect with the other person.

• Lose face, hand, and body movement feedback.

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Video Calls are Uncomfortable

• Not Popular with Users

• Invasion of privacy

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Immersed in VR

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Virtual reality will be the new face of media

Facebook Oculus RiftMicrosoft Hololens

Google Daydream

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Virtual Reality = Marketing Power

• VR Outperforms looking at photos or pamphlets

• VR Creates a mental schema, as if you actually experienced the virtual

event

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VR Example: Black Mirror

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Virtual Doppelganger

• Doppelganger: a look-alike of oneself

• Virtual Doppelganger: virtual version of oneself

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VR persists with you into real life

• Virtual Reality has been shown to create false memories

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What we can analyze

• Facial expressions

• Heart rate

• Voice and Mood

• Eye Movements

Sensors on a HTC Vive

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Who cares and what difference will it make?

• Analytics will be changed forever

• See analytics in VR, real time

• Start predicting what people will do next

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The VR Marketing Super Hero

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Thank You