Your sub-title here

Vietnam bathroom environment and taking bath customs

- Only 41% of Vietnamese female wash their hair daily

Survey information

• 500 Male / female from 18 – 49 years old• Conducted on Sept, 2015

Executive Summary

• 76% is equipped with shower. 21% has faucet only• 44% do with only cold water. 12% has the issues of

flexible hot water supply• 95% of them take a bath more than once / day• Only 41% of female wash their hair daily. 51% do that

once only in 2-3 days• More than half of the female use the separate rinse

(conditioner) products, while the ratio goes down to 19% for male

• 45% of the respondents use other ways than shower to wash their hair

• Only 16% use dryer to dry their hair (female = 19%)

User profile

Single; 58%

Married; 41%

Divorced; 1%

Married Status

House; 67%Apartment; 8%

Dormi-

tory; 6%

Others; 19%

House type

What kind of facilities do you have in your bathroom?

Equipped with bathtab, shower and

faucet; 19%

Equipped with shower and faucet;

57%

Equipped with faucet; 21%

Do not have bathroom; 1% Others; 2%

76% is equipped with shower. 21% has faucet only

Hot water supply situations

Water temperature can be easily and

quickly controlled; 44%

Takes time to have hot water; 12%

Only cold water; 44%

Does your bathroom have hot water?

44% do with only cold water. 12% has the issues of flexible hot water supply

How often do you take bath / shower?

3 times a day Twice a day Once a day Once in 2-3 days

Less than that

7%

34%

54%

4%1%

9%

33%

55%

1% 2%

8%

33%

54%

3% 2%

FemaleMaleAll

95% of them take a bath more than once / day

How often do you wash your hair?

3 times a day Twice a day Once a day Once in 2-3 days

Once in 4-5 days

Less than once in 4-5

days

4%

11%

26%

51%

6%1%

5%

17%

66%

10%

2% 1%5%

14%

47%

30%

4% 1%

FemaleMaleAll

Only 41% of female wash their hair daily. 51% do that once only in 2-3 days

What do you use to wash your hair?

Shampoo and rinse (condi-

tioner)

Shampoo only All-in-one shampoo

Soap Water only0%

10%

20%

30%

40%

50%

60%

70%

52%

33%

13%

0% 1%

19%

61%

14%

5%1%

35%

48%

13%

3% 1%

FemaleMaleAll

More than half of the female use the separate rinse (conditioner) products, while the ratio goes down to 19% for male

How do you wash your hair?

User shower Put water in bucket to

pour

Use faucet in bathroom

Use sink faucet

Use faucet to wash clothes

Others0%

10%

20%

30%

40%

50%

60%

70%

48%

28%

14%

2%7%

1%

61%

21%

10%

2%5%

1%

55%

24%

12%

2%6%

1%

FemaleMaleAll

45% of the respondents use other ways than shower to wash their hair

How do you dry your hair after washing?

Use dryer Wipe it with towel

Use fan to dry Leave it until it dries by itself

Others0%

10%

20%

30%

40%

50%

60%

19%

46%

14%

21%

0%

13%

56%

9%

20%

2%

16%

51%

12%

20%

1%

FemaleMaleAll

Only 16% use dryer to dry their hair (female = 19%)

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