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© 2011 IBM Corporation1

Client consolidation (virtualization) can reduce TCO

Non-hardware costs dominate total costs of PC’s

PC TCO

End-user Costs

Hardware / Software

Costs

AdministrationOperations

Hardware and software make up less than 30% of PC total cost of ownership

(Source: Gartner Research)

$0

$1,000

$2,000

$3,000

$4,000

$5,000

Typically-Managed PC Consolidation

Client

Costs and SavingsTCO/YR

Client Consolidation can lower TCO by reducing cost of operations and end-user support

(Source: Gartner Research)

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© 2011 IBM Corporation22

Desktop virtualization will redefine end-user computingIncreasing user flexibility while reducing management costs

Low HighUser flexibilityMobility and personalization

IT e

ffic

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cont

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Traditional PCMicrosoft

Legacy virtualizationVMware and Citrix

Terminal servicesCitrix

MainframeIBM

Gen 2

Gen 1

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© 2011 IBM Corporation5. Architecture Overview

VDSB Architecture Overview

VDSB cluster

3

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© 2011 IBM Corporation44

Breaking down the costsStandard desktop versus IBM, VMware and Citrix: three-year TCO, 200 users

Standarddesktop

IBM VMware Citrix

To

tal c

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in 1

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Microsoft Windows Virtual Access software cost

Virtual desktop infrastructure (VDI) software cost

Storage hardware cost

Server hardware cost

Desktop management cost

PC incremental hardware cost

Desktop management User administration Hardware configuration Hardware deployment Operating system and

software deployment Operating system and

application management

Backup, archive and recovery

Service desk costs (Tier 0/1)

Security management IT administration

Type of user User splitConnected; use desktop/tablet

Connected; can use thin client

Disconnected;use laptop

Power user 20% 50% 50%

Office user 40% 50% 50%

Casual user 40% 50% 50% * This chart is based on a theoretical example. Real cases may vary3

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© 2011 IBM Corporation

IBM Virtual Desktop for Smart Business with VERDE – VDI components Gen 2 VDI

Offline, Online, Branch Dynamic personal

stateless sessions Optimization

Open Architecture: Directory

Storage

KVM

Linux Server Operating System

Clustering

Windows/ Linux Desktops

IBM Foundation for Smart BusinessSLES 11 with KVM

Integration Layer: Install, Configure, Admin.

Virtual Desktop Infrastructure

Casual Office Power

Server Hardware Storage Hardware

Components: TDI, Derbey

Environment Mgr

Connection Broker

Profile Mgr

Storage Optimizer

Memory Optimizer

Offline VDISession Monitoring

Load Balancing

Branch VDI

Directory Services

Desktop Operating System (Windows, Linux) Applications

Protocol

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© 2011 IBM Corporation

Supported Guest Virtual Desktop Platforms

32-bit and 64-bit Windows

64-bit (i386) Ubuntu Linux

32-bit and 64-bit Novell SUSE Linux

32-bit (i386) or 64-bit (x86_64) RHEL

32-bit (i386) or 64-bit (x86_64) CentOS

6 11. Gold Master Images

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© 2011 IBM Corporation7

Powered by VERDE from Virtual Bridges

Top 10 IT companies to watch in 2010– “The Emergence of Virtual Bridges was the only significant development for the

Desktop Virtualization market in 2009” - Robin Bloor, Lead Virtualization/IT Analyst

Positive Surprise in the VDI shootout – Brian Madden– Among Citrix, VMware, Virtual Bridges, Microsoft and Quest

Top 10 Hot Emerging Companies (CRN)

Top 10 Virtualization Companies – Serverwatch

Top Five Vendors @ Synergy – Chris Wolf [Burton/Gartner]

Funded by Austin Ventures

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© 2011 IBM Corporation8

Why implement VDSB with System x and BladeCenter

Lower Operating Costs

Increased flexibility

Versus Legacy ServersReduce TCO and data center sprawl

with 20:1 consolidation(1)

Up to 50% reduction in operating expense, 3 month ROI(1)

Leadership energy efficiency

Large memory capacityLarge storage capacityFlexible I/O

High Quality

Easy to Deploy, Manage & Service

TBR #1 ranking for customer satisfaction IT leadership in Business Week and InterbrandBest in class reliability and availability

Enhanced systems managementEasy designOpen architecture and common tools

More Performance

Versus Most Recent Generation ServersUp to 40% top bin-to-bin performance increaseNew Xeon processors deliver same

performance at 30% less power• 6Gb RAID for increased performance and

throughput

Qu

alit

yV

alu

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erfo

rman

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© 2011 IBM Corporation

Solution components:

Virtual Enterprise Remote Desktop Environment (VERDE) from Virtual Bridges

(now available within IBM Virtual Desktop for Smart Business)

“By managing our desktops from a central location, we’ve not only been able to reduce our CapEx spending, but we’ve also seen a significant decrease in Help Desk costs, operational downtime, new desktop deployment and administration..”

Business Challenge: Easing Management of Branch and Mobile Workers

As one of the largest Asset Management firms in the world, ACME FIRM sought a solution that would drive down the costs of desktop management, improve security and compliance and increase organization agility. Dispersed across multiple geographic regions, the Firm’s investment professionals require dependable access to their desktop at all times. Additionally, the organization must adhere to critical compliance regulations to ensure clients’ personal financial data is secure from every end point. Supporting this structure has created both financial and resource burdens for the IT team.

The Solution:The Firm deployed VERDE, a virtualized infrastructure from Virtual Bridges (now available within IBM Virtual Desktop for Smart Business). The solution’s Gold Master Image provisioning streamlines the management of PCs significantly by reducing the total number of desktop images and deploying professional workspaces from a central location. The solution gives the Asset Management Firm flexibility, supporting both Windows and Linux applications and allowing users to access multiple desktop sessions from a single client. VERDE offers native malware resistance, secure remote access and disaster recovery. Additionally IT can quickly provision guest/remote access, new users or applications and provide access to desktops from any client (PC, Mac, PDA).

Benefits: Significant CapEx and OpEx savings from reduction of PC refreshes and licensing investments as well as opportunity to transition to thin clients as needed. Eliminated organizational disruption during major technology upgrades, including Windows 7. Improved control and security with a single management console. Increased flexibility for investment professionals to access desktops regardless of location or device. Reduced Help Desk costs

Use Case: Assets management

Result: Firms sees strong returns with VDSB

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© 2011 IBM Corporation

“While scattered across the world, our investment professionals need reliable access to client data, anytime anywhere. Virtual Bridges VERDE has allowed us to drastically reduce the TCO associated with desktops while providing an unmatched experience for our employees.”

Business Challenge: Providing End User Flexibility Across Regions

With 29,000 employees across more than 100 markets, a Global Bank sought a solution to lower desktop TCO and improve organizational agility, while providing a highly desirable user experience. The bank needed to manage desktops centrally and remove the burden from the branches. Additionally, with advisors that often travel to clients to deliver investment advice, the bank wanted to provide greater flexibility and availability to mobile users and technical teams that often require multiple desktops.

The Solution:

The Bank deployed VERDE, a virtualized infrastructure from Virtual Bridges (now available within IBM Virtual Desktop for Smart Business). With this software solution, the Bank was able to consolidate multiple tactical projects and create an environment where the desktops are running “closer” to the enterprise applications. The IT staff can now manage all devices centrally, eliminating the need to visit branch offices for provisioning, upgrades or security resolution. Investment professionals enjoy reliable access to their applications from any location (whether desk, home or traveling on the road) and any type of device to best meet the needs of their clients.

Benefits: Significant CapEx and OpEx savings from reduction of PC refreshes and licensing investments as well as opportunity to transition to thin clients as needed. Reduced organizational disruption by rolling out Windows 7 to all employees with a single click. Enhanced efficiency and productivity of desktop management and administration. Improved control and security with a single management console by which to upgrade desktops as needed on a central server. Increased flexibility to allow investment professionals to access desktops regardless of location or device.

Use Case: Assets management - Finance

Result: Financial Institution enjoys strong dividends with VDSB

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© 2011 IBM Corporation

Business Challenge: Driving Down Desktop Support CostsWith thousands of teachers and students across multiple campuses, B Independent School District, was caught in an annual cycle of replacing outdated PCs every summer to keep up with all the content-rich tools that enter classrooms each year. Demands for increased performance, security and management had created a tremendous strain on both financial and IT resources. B ISD sought a desktop virtualization solution that would improve IT efficiency, reduce labor costs, extend PC lifecycles and reduce security risks.

The Solution:B ISD deployed VERDE, a virtualized infrastructure from Virtual Bridges (now available within IBM Virtual Desktop for Smart Business). They moved all of their user desktops over to a central server and are using Virtual Bridges to manage it, drastically enhancing efficiency and productivity for the organization. With VERDE the District eliminated the need to track, maintain, upgrade, provision, reimage, repair, etc. They also provided greater flexibility to students and teachers who can now access personal desktops from anywhere and seamlessly perform tasks such as transfer files, stream video, monitor tools and more.

Benefits: Reduced total cost of ownership of desktops including by minimizing the frequency of PC refreshes, repurposing older PCs, transitioning to thin clients as needed, and lessening licensing investments. Improved organization agility by streamlining Windows 7 migration, improving deployment and reducing the management and administration time. Improved control and security with a single management console. Increased flexibility for students and teachers to access desktops regardless of location or device. Reduced Help Desk costs

Solution components:

Virtual Enterprise Remote Desktop Environment (VERDE) from Virtual Bridges

(now available within IBM Virtual Desktop for Smart Business)

“VERDE delivers incredible benefits to our district and is helping to create a dynamic, collaborative environment for our students to grow. Since we’ve deployed, we’ve cut both CapEx and OpEx spending significantly, which allows us to reallocate those dollars to other education priorities, a significant feat in this tough economic climate..

Use Case: Texas school district

Result: Improved user experience and reduced cost with VDSB

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© 2011 IBM Corporation

Business Challenge: Centralizing Management and Removing Manual Tasks

A regional Education Service Center faced growing financial burden due decades of manual and laborious management processes, including an annual desktop refresh cycle. This practice created costly inefficiencies throughout the organization that required intensive labor and computing resources. The organization sought to reduce the quantity of refreshes, repurpose older, well-functioning PCs, improve security and lessen the investment on licensing where applicable. At the same time, the Center wanted to reduce OpEx costs around deployment, provisioning, reimaging, support and ease upgrades to large-scale solutions such as Windows 7. The Center needed a new, more efficient way to manage the more than 600 desktops located across the organization.

The Solution:

The Education Service Center chose to deploy VERDE, a virtualized infrastructure from Virtual Bridges (now available within IBM Virtual Desktop for Smart Business). With this software technology, the Center was able to provide a consistent user experience to students and teachers while significantly streamlining labor costs, extending PC lifecycles and centralizing management. VERDE’s Gold Images allowed the Center to provision new desktops quickly and migrate users from Windows XP to Windows 7 with the click of a button.

Benefits: Reduced total cost of ownership of desktops including time, manpower, and cost of management. Lowered hardware cost per desktop by having students/faculty share a single high powered server. Improved system control and security with a single management console by which to upgrade desktops as needed on a central server. Maximized technology investment by extending the life of PCs and moving to thin clients. Gained flexibility to allow students and faculty to access desktops regardless of location.

“Provisioning desktops used to take hours. Now it takes seconds. Virtual Bridges VERDE has removed the management burden , allowing our team to focus on high-quality advancements that are driving innovation . ”

Solution components:

Virtual Enterprise Remote Desktop Environment (VERDE) from Virtual Bridges

(now available within IBM Virtual Desktop for Smart Business)

Use Case: Education Service Center

Result: Reduced cost of PC ownership with VDSB

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© 2011 IBM Corporation13

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© 2011 IBM Corporation

Neither VDI nor ‘pure’ offline VDI provide the complete flexibility for users and IT – need for “Integrated Offline VDI”• Users:

Works across PCs, Thin Clients, PDAs etcWorks in both online/offline mode

• IT:Security, Cost and Manageability optimized for all use cases

Users need to seamlessly move between VDI & Offline VDI sessions• Need for a portable hypervisor between Server (VDI) & Clients

allows the portability of virtual desktops between client PCs and VDI servers

• Need for seamless User Data Sync between VDI & Offline VDI allows for a consistent desktop experience between VDI and offline VDI

sessions – ubiquitous desktop experience across all the user devices

Integrated Offline VDI in Gen 2 overcomes barriers

13. Type 1 and Type 2 offline VDI15

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© 2011 IBM Corporation

Smart Business Roles Roles: IT administrator,

Business User (Casual, Office, Power)

Access device: iPad, netbook, laptop, thin client, desktop, using an USB drive

Directory Integration options include AD, LDAP

Access options (online, offline, branch) based on network, type of applications – work

from office/home, from a plane, in a remote branch

Choice of using Virtual Windows/Linux desktops based on application dependencies and cost pressure

16

1 IT Administrator Role

1.1 Install VDSB

1.2 Configure VDSB: for online, remote branch, offline - network, security, cluster, etc.

1.3 Manage Users – directory integration (AD)

1.4 Create/maintain Gold Master Images - desktop policy - session settings - image management

1.5 General System Administration: backup, recovery, boot storm, green

1.6 Peripheral device management

1.7 Remote Management

2 Business User Role

2.1 Setup Access device

2.2 Work using remote branch VDI

2.3 Work using Online VDI – VPN/company loc.

2.4 Work using offline VDI: (a) using high speed USB drive (ex. SSD) on personal computer, (b) same as “a” but using some other computer, (c ) using primary Hard drive in your laptop, (d) using USB stick to bootup to a linux desktop and access virtual desktop online

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© 2011 IBM Corporation

Remote Display Protocols

Bandwidth: 56Kbps/sec/user - 128Kbps/sec/user

Latency: traditional: upto 80ms. SPICE: upto 200ms

Protocols

– RDP for Windows virtual desktops

– Nx – No Machines for Linux virtual desktops

– SPICE – high-def protocol

• Supports Windows and Linux virtual desktops

• VoIP – Lip sync technology

• Latency friendly (upto 200MS)

• Multi media applications

Access: Web Browser (RDP, Nx, SPICE) or rich client (SPICE)

17 8. Remote Display Protocols

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© 2011 IBM Corporation

Network and Latency

Dependencies: User Segmentation, type of protocol, VDI strategy

Trade offs: performance, cost, capacity

LAN vs WAN

Online, Offline, remote Branch VDI (vs WAN optimization)

Latency: Depends on Protocol. Up to 200MS (with SPICE)

14. Network and Latency18

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© 2011 IBM Corporation

USB Peripherals including Printers

USB 2.0 Peripherals in online, branch office, offline VDI modes

– Backward compatible

– Supports Retail, Banking, Healthcare, etc.

– Ensure that this is included in your PoC/Pilot

Serial Port devices in online, branch office VDI modes

19 10. Peripherals

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Sample pricing assuming High availability solution for 400 users

IBM X 3950 with SSD and traditional storage. 2 servers. Total price usd 55.000 (plan $)

400 concurrent users. Seat price usd 130. Total intial usd 52.000

Annual subscription on complete stack some 25 percent : usd 13.000

Linux licenses – free

MS Windows – owned by customer

Installation/Implementation - TBD - guess on pilot : 3 weeks - usd 20.000

Cost over per year over 3 years per seat: usd 138 excl MS and apps licenses and customer administration

In general cost reductions compared to normal desktop : 30-50 pct