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User Experience (UX) Best Practice
Intro
Using Buttons
Site NavigationContact Us
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Login and Pay with Amazon
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The purpose of this guide is to provide recommendations for the optimal
user experience (UX) for Login and Pay with Amazon. It includes UX
guidance on button size, button placement, navigation, and checkout flow.
These recommendations reflect years of Amazon eCommerce knowledge
and experience and are designed to improve your site conversion, increase
your number of registered customers, and help grow your business.
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User Experience (UX) Best Practices Guide | payments.amazon.com 2
How to grow your business
with Login and Pay with Amazon
Implementing Login and Pay with Amazon
More than payments processing,
a commerce identity solution
Login and Pay with Amazon Delivers
Your Customers
can create an account with youusing their familiar Amazon
username and password—no
new username or password for
them to remember.
Your Customers
have instant access to theshipping and payment
information they already
have stored in their Amazon
account.
You as a merchant get
their name, zip code, and
email address
You can personalize their
onsite experience and
re-engage customers
that abandon without
completing a purchase.
You can also link their
information to your CRM
system and add their
email to your newsletter
or marketing campaigns.
Customers have entrusted Amazon with
their payment information, their shipping
address, and often the addresses of
friends and family. What if they could
take their Amazon identity with them to
other online sites? With Login and Pay
with Amazon, they can.
When you add Login and Pay to your site you
can recognize Amazon customers right whenthey login, personalize their experience, and
then when it comes time for them to checkout,
their payment and shipping information is
automatically displayed. No forms to fill-
out. No new account to create. The result
is a streamlined experience, more registered
customers, higher customer satisfaction, and
more sales for you.
Adding Login and Pay with Amazon
to your site is the key to offering the
best shopping experience, by providing
customers with an intuitive, personalized
site experience and streamlined checkout.
If you’re like most merchants, you spend
a lot of time and energy to bring people
to your site. To keep them there and
ensure they make a purchase, you need to
provide a checkout experience that is fast,
easy, and secure.
With Login and Pay with Amazon,
you can take advantage of Amazon’s
technology and know-how to give your
customers a buying experience that is
trusted and familiar. In this guide you
will find recommendations for how best to
implement Login and Pay with Amazon so
that you maximize customer satisfactionand your business results.
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Intro
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Every website has a unique navigation and check out
flow. We have identified what we see as the most
frequent user flows to help guide your user experience.
Please select the option below that best fits thedescription of your website so that you can provide the
best buying experience for your customers.
For best results, we recommend you implement all the
flows under your chosen navigation structure.
Choose the
structure that
best represents
your site and
jump to that
section now.
Site Navigation
Navigation 1
Page 7 Page 8 Page 10 Page 13 Page 14
Navigation 2 Navigation 3 Navigation 4 Navigation 5
You require all
customers to
create an account
upfront to access
your content
You require all
customers to
create an account
before making a
purchase
You don’t offer
customers the
opportunity to
create an account
on your site
You offer
subscriptions that
require a recurring
payment
You allow customers
to create an account
prior to purchase, but
also checkout without
creating an account
(sometimes called Guest Checkout)
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Contact Sales
http://payments.amazon.com/contactsales
http://payments.amazon.com/contact
Contact Us
Contact our Support Team----
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For existing merchants, contact our support
team for questions concerning this guide,
implementation, and other inquiries.
For new merchants contact sales.
User Experience (UX) Best Practices Guide | payments.amazon.com
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