How to Create and
Manage a LinkedIn Group
Tracye Poole Health Communications and Digital Marketing Specialist
Tuesday, March 11, 2014
LinkedIn Group Recording
Visit the Using What You Know about Social Media webpage
for access to full recordings and presentations from the series.
Objectives
• Benefits of using LinkedIn
• How to setup a LinkedIn group
• Tips on how to share information and moderate discussions
• Best practices and challenges with managing a LinkedIn group
• How to evaluate if your LinkedIn group is successful
Why LinkedIn?
• More than 277 million LinkedIn users as of Feb 2014
• 40% of users check LinkedIn daily
• More than 80% of LinkedIn users are decision makers
• Minimum registration age from 18 to 14 in the U.S.
lowered
Credit: LinkedIn, Digital Marketing Ramblings
Why LinkedIn Groups?
• Expand your network
• Advertise your resources and
events
• Drive traffic to your site
• Share expertise
• Discover new information
How to create a LinkedIn group?
Credit: LinkedIn
Add an image to your group
profile
Select a group name
Write a summary and description
about your group
LinkedIn Group Descriptions
• A group for those who have attended graduate programs and coursework at the Harvard School of Public Health, or with an HSPH Affiliation. This group requires approval to join.
Good-Harvard School of Public Health
• The American Public Health Association champions the health of all people and all communities. We strengthen the profession of public health, share the latest research and information, promote best practices and advocate for public health issues and policies grounded in research.
Better-APHA
• Job seekers in Public Health is for all recent graduates, and experienced professionals seeking a job or looking to advance in their career through a new job. This group will be a forum to share advice, tips, and resources for getting a job. Job announcements will be posted on a daily basis.
Best-Job Seekers in Public and Global Health
Credit: LinkedIn
LinkedIn Control Options
Credit: LinkedIn
Select Auto Join or Request to Join
Select Open Group or Members-Only Group
Kick-off your LinkedIn Group
• Promote your group
• Create and post ground rules
for the group
• Start “Introduce Yourself”
thread
• Appoint several managers
• Create template messages
Engaging Your LinkedIn Group
• Post regularly
• Share resources and tools in context
• Respond often
• Ask questions
• Use the tabs i.e. Jobs, Promotions
• Incorporate calls to action
• Meet both on and off LinkedIn
Engaging Your LinkedIn Group
• Have regular activities that people look forward to
• Fact of the day
• Weekly discussion round up
• LinkedIn chat sessions
• Polls
• Special Announcements
• Highlight members
Measuring Success
• Number of followers
within the group
• Growth of your network
• Number of discussions
• Number of likes
• Number of comments
• Interaction with polls
• Traffic to your sites
Measuring Success
• Compare yourself
to like groups
• Copy and paste
information onto
another site
• Send link via
Twitter or LinkedIn
Tips for LinkedIn Group Success
Listen • Monitor your group closely
• Join other groups
Respond • Ask questions and respond
to discussions
Engage • Plan regular activities
Evaluate • Use LinkedIn analytics
Additional Help
• LinkedIn Group Products Forum
• LinkedIn Help
• Follow LinkedIn on the social media channels
Thank You!
Visit cdcnpin.org for more Using What you Know about
Social Media trainings.
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