How to Create a Pinterest Board for your Organization
Tracye PooleHealth Communications and Digital Marketing Specialist
Tuesday, April 15, 2014
Pinterest Recording
Visit the Using What You Know about Social Media webpage for access to full recordings and presentations from the series.
Objectives
• Pinterest 101• Benefits of Pinterest• How to use Pinterest• Promoting Pinterest• Evaluating Success• Best Practices
Pinterest 101: Pinterest Activities
• Pins-an image (or video) you add to Pinterest that links back to the website it came from
• Share, like, or comment on a pin
• Repin other pins
Pinterest 101: How do you pin?
Click “+” at the top of Pinterest to upload an image from your computer or find one from a website
Pinterest 101: How do you pin?
Click “Pin it” on any Pin you see on Pinterest
Pinterest 101: How do you pin?
“Pin it” on content outside of Pinterest
Pinterest 101: How do you pin?
Add the “Pin It” button to your browser to Pin from websites
http://about.pinterest.com/goodies/
Why Pinterest?
• 70 million + users• Fastest growing sharing
channel• Pinterest now drives
more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined
Source: Mashable, Marketing Land, DMR, Share This,
Why do people use Pinterest?
• Organize information
• Ideas• Shop• Sell• Social
Planning for Pinterest
Before you create you first Pinterest board• Setup a Pinterest business account• Set a strategy for developing and
organizing boards• Create specific guidelines for pinning• Set up conventions for naming boards,
captions, and adding inventory• Assign a manager and backup
manager
Create a Pinterest Board
LET’S TAKE A LOOK
Pinterest Board Ideas
• Articles and blog posts• Infographics• Pinterviews• Pin Chats• Pin Now, Read Later• Awareness Days• Idea sharing• Questions• Themes: “Pin of the Week”, “Pinnerversary”
Promote your Boards
Share on other social media
platforms
Mention in articles, blogs,
videos etc…
Add Pinterest boards to your
website
Add “pin it” buttons to
your content
Measure Pinterest Success
LET’S TAKE A LOOK
Measure Pinterest Success
Pinterest Best Practices
• Keep adding new boards and new pins, always keeping the interests of your followers in mind
• Be disciplined about your inventory• Post beautiful pictures• Follow other boards• Don’t over pin (recommend 3-5 each day)• Reference your Pinterest boards on other social media
channels
Helpful Resources
• The Pinterest Board• http://www.pinterest.com/pinterest/
• Pinterest Blog• http://blog.pinterest.com/
• Social media channels
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