USING TECHNOLOGY TO CREATE EMOTIONS

RICHAD MITHAMD myQaa

1

Gen-Y2

spen

d

friends

tech

nolo

gy

confi

dent

ques

tioni

ng

funautonomy

forward thinkingworld-view

influencetruthful

authenticity

goals

distrust

familyhype

anti-

hype

coolsavvycollege

universityschool

distrustiDeviceweb

3BEFORE 2007

4BEFORE 2007

5BEFORE 2007

6BEFORE 2007

72007

8

NOW

Apple Facetime Ad

9

10

CONVERSATION

11

ENGAGEMENT

12

COLLABORATION

13

How does this apply to events?

14

Remember the best event you have attended

EMOTIONS & HUMAN CONTACTS

Events are about raising your voice,asking questions

CONVERSATION

15

Events are about meeting Great People

ENGAGEMENT

16

Events are about creating bondsbetween participants & companies

COLLABORATION

17

18

Technology is your friend

18

Technology is your friend

Be social, local, mobile

18

Technology is your friend

Be social, local, mobile

Create value and emotions

18

Technology is your friend

Be social, local, mobile

Create value and emotions

Enable great user experiences

19

COLL

ABOR

ATIO

N

ENGAGEMENTCONVERSATION

20 myQaa Teaser

21

QUESTIONS?

RICHAD MITHAMD myQaa