Using Pinterest to Market Your BrandKAILA STRONG, ACCOUNT MANAGER
• Pinboard for organization
• Finder of things - although cumbersome
• Variety of "things to do"
• Connect with what interests you
How does it work?
• Create your own customized boards
• Upload your own photos
• Pin images from websites as you browse, with a "Pin It" button
• Add pins manually
Who's using it?
• Women, 25-44, college educated
• $25K-$75K, browses from home
• 28%: $100K+ Annual Household income
• 50% of users have children
Getting Started Today
• Claim your account
• Upload products - Pinterest encourages it!
• Engage in the community
• See what images have already been pinned from your site: pinterest.com/source/site.com
Pinterest as a Marketing Channel
• Drive traffic• Sell Products
Pinterest Marketing Best Practices
• Set up goals and specific marketing initiatives
• It's not all about you, start following and engaging
• Have a plethora of image assets at the ready
• Determine your best time of day
Pinterest Marketing Best Practices
• Keyword research and board naming
• Set category for boards
• Add descriptions to boards
• Include a link
• Remember file names
• Add Pinit Button to your site
• Cross promotion
Create Pinteresting Pins
1. Send a clear message2. 554 pixels width max3. Think outside the box4. Pin it to win it5. Captivate emotions
Pinteresting Pins
Brands on Pinterest
Brands on Pinterest
Pinteresting Branding
• Country Outfitter
• Specialty niche
• Search isn't large referrer
• Engage with brand evangelists
Pinteresting Traffic
Copyblogger
• Have specific goals
• Drive traffic to landing pages
• Have clear conversion paths
• Call to action
Pinteresting Sales
• Use Pinterest to increase conversions
• Newsletter subscriptions, magazine subscriptions
• Design contests around goals
Pinterest Tools
• PinReach
• Pinpuff
• Pinalerts
• Pinstamatic
• Pin A Quote
• Pinerly
• Chome Addons• Pinterest Pro
• Pin Search
• Pinterest Right Click
Pinterest Tools Continued
Thank You!
FacebookLinkedIn Group
@VerticalMeasure
Contact: 888-476-1881 www.VerticalMeasures.com
Can be found on:
Top Related