Using Marketing Automation Technology to Strengthen Advocacy Efforts
3
Agenda
• What exactly is Marketing Automation?
• Work smarter, not harder
• Think outside of the box
4
What exactly is Marketing Automation?
5
Software designed to streamline marketing tasks to increase efficiency and effectiveness
Its not just about automating an email series
Personas ScoringBehavior recognitionPersonalization
6
Why automate?
Efficiency
Dynamic
Relevancy
Customized Experience
7
Customize the experience
8
Work Smarter, Not Harder
9
360°Customer View
Database Profile
Website Activity
Email Response
Online Community
Customer
10
Personalized Targeting
11
Target Group Creation
Website activity
Member / Donor data
Email response activity
Online Community activity
12
Membership Management
13
Call For Action
14
Web Activity
15
Think Outside the Box
16
Ideas to make you a hero
Combine lapsed member data with recent website activity
Follow up on transactions started but not completed
Identify, fast track and convert high value leads
Customize messages based on content adoption
17
Score based on whats important
18
Tailor based on age
19
What matters most?
Campaigns based on local efforts
Online community involvement
Calls for local representatives
Use subscriber data to connect emotionally
Top Related