User Experience
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Usability is more than Usability?
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People-Centered Approach
Microsoft
»Vista
»SharePoint 2007
»Office Redesign
».NET 3.0
»Expression
»People_Ready
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Effective People = Business Value
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Let the Record Show…
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Sound Mixing Board
Ease
of
Use
Complexity
Coffee Cup
Feature Poor Feature Rich
Easy
Hard
Modern Telephone
High ProductivityReduced Functionality
Loser High Training
Automobile
The Problem of Complexity
Technology Paradox:
“The same technology that simplifies life by adding more functions in each device also complicates life by making the device harder to learn, harder to use.” D. Norman
Web Application
User
Exp
eri
en
ce
Web Application
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Complex Problem, Comprehensive Solution
We create quality user experiences by:
»Addressing and improving all of the ways people experience software
»Integrating with the design and development process.
Business Analysis
Dev
elop
men
t
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Natural, Obvious, Self-Evident
USABILITY
»67% more repeat customers
»35% reduced drop-off rates
»80% more visitors
StaplesGoals»Self-evident, obvious,
intuitive
»Easy to learn
»Easy to explore
Challenge»Understand the way
people work.
»Know what people are trying to accomplish
»Test and verify that people are effective with a particular approach.
Approach»Heuristic/Expert
Reviews
»Prototyping
» Interviews and Shadowing
»Persona Development
» Information Architecture
»User testing
»Eye scanning
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Efficient Completion of Task
INTERACTIVITY
Hotels and RIA
»20% increase in reservations
»50% increase in revenue booked
»66% increase in nights booked
Approach»Apply next generation
interactivity
» Ajax
» Flex
» XAML
»Augment existing conventional approaches
» “Useful” interactivity and not interactivity for its own sake.
Goals»Create efficiency
»Eliminate errors
»Encourage exploration
Challenge»Feature rich and easy
to use
»Appropriate Complexity
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Fast Path to Intelligence
INFORMATION
Just as data is not information, information is not intelligence. Understanding is the product of design.
Info.
Approach»Analyze business and
user goals.
»Enhanced information design.
» Inventive visualizations
Goals»Put people in the
path of opportunity.
»Turn information into insight.
»Reduce time analyzing
Challenge»Uncovering how
information and data relate to business and user goals.
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Emotionally Compelling
Emotional Loyalty»8% of households consume 84% of diet Coke volume.
»Emotion is a critical part of usability.
Visual
VISUAL EXPERIENCE
Approach»Design captivating
visual experiences
»Apply the science of visual principles
»Leverage design to improve communication
Goals»Engage the user.
»Establish an emotional connection.
»Create irresistability
Challenge»Finding a true balance
between form and function
»Let design contribute to usefulness
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Effective Collaboration
$1:$10-$100“Once a system is indevelopment, correcting a problem costs 10 times as much as fixing the same problem in design. If the system has been released, it costs 100times as much relative to fixing in design.”
PROTOTYPES
Approach»Prototyping
»Visualize decisions and ideas.
»Establish early, effective visual dialog
Goals»Enhance analysis,
design, and development
»Speed to consensus
»More effective communication
Challenge»Getting everybody on
the same page (objectivity).
»An appropriate medium that everyone can understand
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