Using Social Media to Expand Your Club’s Reach
Expanding your club’s reach/presence = marketing. Potential for more:• Visitors• Members• Advocates
What we’ll cover1. What are “social media”?2. Why social media?3. How?
Using Social Media to Expand Your Club’s Reach
What are social media?• According to Wikipedia…• According to “experts”…
Using Social Media to Expand Your Club’s Reach
References• Buck, Stephanie, “Beginner’s Guide to LinkedIn” (5/23/2012) -
http://mashable.com/2012/05/23/linkedin-beginners/• Van Den Heuvel, Dana, “Closing the Social Media Performance
Gap” (6/4/2012) - http://www.marketingsavant.com/2012/06/closing-the-social-media-performance-gap/
• “Create a Page” (no date) - http://www.facebook.com/pages/create.php
• Jacobson, Jeff, “Social Media: 5 Legal Risks to Your Company (6/21/2012) - http://www.practicalecommerce.com/articles/3609-Social-Media-5-Legal-Risks-to-Your-Company
Using Social Media to Expand Your Club’s Reach
References• Georges, Marc, “Beginner’s Guide to Social Media (The)”,
Mashable (6/12/2012) - http://mashable.com/2012/06/12/social-media-beginners-guide/
• “Learn How to Leverage Facebook, Twitter, and LinkedIn for Lead Generation”, HubSpot (no date) - http://www.hubspot.com/social-media-marketing-kit/?source=hspd-socialmediopolis-social-media-marketing-kit-20120613
• Murray, Brian, “6 Warning Signs You’re Doing Social Media Wrong”, Ragan.com (5/29/2012) - http://www.ragan.com/Main/Articles/44844.aspx
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