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Step-by-Step instructions to make craigslist work for you.

MARKETING SUCCESS

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THE GOAL

MAKE POSTING ADS ON CRAIGSLIST SO EASY THAT A BABY CAN DO IT!

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Contents• Why Use Craigslist pg 3• Part 1- Setup and Ad Posting pg 4• Part 2 – Photobucket Setup pg 18• Part 3 – Types of ads pg 26• Part 4 - Creating HTML ads pg 36• Part 5 – 7 steps to success pg 40

– 1 Choose Strategy– Pick a Niche or two– Write Out Headlines in advance

» Craigslist headline examples– Post according to a schedule– Track results/duplicate success– Follow Up

• Part 6 – Conclusion pg 55• Contact Information pg 58

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Why Use Craigslist

• Free

• Easy

• More than 50 million users in US alone

• 40.8 Million visits per month

• 17% $0 – 30k 25% $30 – 60k 27% $60 – 100k 32% $100k+

• 43% College Graduates

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Part 1

CRAIGSLIST

Setup and

Ad Posting

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Click “my account”

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Sign Up for an account

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Email and Verification

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Go to your email and click link

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Choose Password and Log in

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Accept Terms

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YOU’RE IN!!

To Post, choose city and select GO!

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Choose Housing Offered

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The Real Estate – by broker

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Add Headline/Specific Location/Posting Description (paste ad)

Headline

Paste Ad or type text here

Location

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Should Look Like This – click continue button at the bottom

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If Ad Looks Good, click Continue (if not-edit)

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Part 2

PHOTOBUCKET

Setup and Uploading(YOU WILL NEED ONLINE IMAGES FOR YOUR ADS)

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Open PHOTOBUCKET account

CLICK SIGN UP or AUTO SIGN IN WITH FACEBOOK

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Fill in all Fields then “sign me up!”

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You’re In! (No need to buy anything)

CLICK UPLOAD NOW TO START UPLOADING PHOTOS

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Select Photos to upload

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Choose the file and click OPEN

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Upload is Complete!

NOTICE YOUR IMAGE IS HERE!

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Click the image to Expand

We will be needing the IMAGE URL located here labeled IMG CODEJust click and it will show “copied.”

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Part 3

TYPES

OF ADS

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Types of Ads

• Plain Text with uploaded photos

• Html code (Visual Tours, Real Bird, Postlets)

• Agent Html Ads

• “Off Page” Ads – Direct to a landing pageNOTE:

Never Post an ad without an

Image attached.

Craigslist ads w/o photos can be

eliminated with the click of a mouse.

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Quality AND Quantity

• Must be smart about posts

• Posts must quality (check spelling, grammar, etc)

• Truthful – DO NOT offer anything you do not have

• TREC Compliance – Always adhere to TREC advertising rules.

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Sample of the Text Ad

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Sample of the Flyer

Ad(can be anything you want)

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Sample of RealBird

Craigslist Ad

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Sample of Visual Tour Ad

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Sample of a “Niche”

Ad

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“Off Page” ad sends viewers to a landing/lead capture page.

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Flyer to Landing Page (website/lead capture page)

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Part 4

Creating HTML Ads

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CREATE YOUR OWN HTML ADS

Keep these instructions to customize your

personal ad codes.

<center><a href="http://form.jotform.com/form/13053130707"><img src="http://i1119.photobucket.com/albums/k634/Rick_Tankersley/zero-2.jpg"></a></center>

ONE CODE FITS ALL!!

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Just Change 2 Things in the Code

<center><a href="http://form.jotform.com/form/13053130707"><img src="http://i1119.photobucket.com/albums/k634/Rick_Tankersley/zero-2.jpg"></a></center>

Replace the url in the quotations with your website/landing page url (do not delete quotations or insert spaces…just replace text)

Replace the source (src) url with the url from your Photobucket image(The url ending with .jpg)

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COPY- PASTE-PREVIEW

Once you have change the 2 urls in thecode, copy and paste them into craigslist.

You will be shown a preview, make sure thecode works!

Please feel free to contact me if you needassistance.

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Part 5

7 STEPS

TO

CRAIGSLIST SUCCESS

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7 Steps to Craigslist Success

Now that you know how and why

You to use craigSlist, we will

discuss the 7 Steps to Success!

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1. CHOOSE STRATEGY

– WHAT TYPE OF ADS WILL YOU CREATE

– RECOMMEND A COMBINATION

– TEXT, HTML, GRAPHIC, OFF PAGE

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2. Pick a Niche or Two

• Specialization and Differentiation will cause your ads to stand out and get more clicks

• Use niche keywords in title and text to be more searchable– Foreclosures– Luxury Homes and Estates– Waterfront– Fixer-Uppers– Golf Course Communities– Etc

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3. Create Ads in Advance – Design Your Campaign

• Make sure to have ads where you can just “copy and paste”

• This will save time and frustration

• Prepare combinations of Text, Graphic, Visual Tour, Real Bird ads.

• Add to “library” as often as possible

• The MORE THE MERRIER!

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4. Write Out Headlines

• Avoid Blah, Dull, Boring, Unappealing Headlines

• Avoid things like “Beautiful 3/2” “Lovely Home” BORING!

• Use keywords, BUZZ words

• Use Symbols like **** or $$$ to make them POP

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Craigslist Headline Examples (these are examples only. MAKE NO FALSE CLAIMS)

• 1. BUY A HOME UNDERMARKET VALUE IN 30 DAY OR LESS… GUARANTEED!

• 2. SAVE $3,512 WHEN BUYING YOUR NEXT HOME • 3. BUY THIS 3BD, 2BA HOME FOR $30,000 UNDER APPRAISED VALUE • 4. FREE LIST OF BELOW MARKET HOMES THAT’S GUARANTEED TO

SAVE YOU A MINIMUM OF $5,000 ON YOUR NEXT HOME PURCHASE • 5. WHO ELSE WANTS TO SAVE $5,400 WHEN BUYING THIS 4BD, 3BA

HOME? • 6. BUY THIS 5BD, 2 ½ BA HOME WITH LESS THAN $2,000 • 7. 26 PRE-FORECLOSURE THAT PROVIDE INSTANT EQUITY FOR

SMART BUYER • 8. IS SAVING THOUSANDS OF DOLLARS ON THE PURCHASE OF

YOUR NEXT HOME WORTH FIVE MINUTES OF YOUR TIME – THAT’S ALL I NEED TO SHOW YOU HOW I DO IT

• 9. CALL 1-800-XXX-XXXX TODAY FOR AN EASY WAY TO CUT YOUR HOME BUYING COSTS BY 25%

• 10. 21 HOMES YOU CAN BUY WHEN YOU CAN’T GET QUALIFIED

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More Headline Examples(these are examples only. MAKE NO FALSE CLAIMS

• 11. FREE E-BOOK REVEALS 12 MONEY-SAVING TECHNIQUES ANY BUYER CAN USE

• 12. TAKE THE 1-MINUTE HOME BUYER TEST BY CALLING US AT XXX-XXXX – 24 HRS

• 13. OWN THIS 3 BD, 3 BA HOME THE EASY WAY – JUST $2,000 DOWN AND UNDER $800 A MONTH

• 14. THE #1 MOST COST EFFECTIVE THING YOU CAN DO WHEN BUYING A HOME IN THIS TOUGH MARKET

• 15. THE 27 STRATEGIES YOU NEED TO HAVE WHEN BUYING A HOME – MISS JUST ONE AND YOU WILL LOSE MONEY

• 16. THE 120 SECOND HOME BUYING CHALLENGE – IT COULD BE WORTH THOUSANDS IF YOU FAIL – CALL XXX-XXXX TODAY TO TAKE THE TEST

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More Headline Examples(these are examples only. MAKE NO FALSE CLAIMS)

• 17. FREE LIST OF THE 44 BEST INVESTMENT PROPERTIES IN THE METRO AREA

• 18. WHY IT NOW MAKES SENSE TO INVEST IN REAL ESTATE – GET YOUR FREE LIST OF UNDERVALUED HOMES TODAY BY CALLING 1-800- XXX-XXXX

• 19. WHAT’S YOUR BEST CHANCE TO MAKE MONEY ON THIS CRAZY REAL ESTATE MARKET? THE ANSWER BELOW MAY SURPRISE YOU! 1-800-XXX-XXXX – FREE RECORDED MESSAGE

• 20. FREE HOME BUYER EVENT -- FIRST TIMERS AND REPEAT BUYERS BOTH WELCOME! HUNDREDS HAVE BOUGHT HOMES UNDER MARKET VALUE – 1-800-XXX-XXXX TO FIND OUT YOU CAN DO THE SAME

• 21. A BUYER MAKES MISTAKE THAT COSTS HIM $22,000 IN SOUTH METRO (CITY)

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More Headline Examples(these are examples only. MAKE NO FALSE CLAIMS

• 22. FREE LIST - 42 VACANT HOMES THAT YOU CAN CLOSE ON (AND MOVE INTO) WITH 3 WEEKS!

• 23. SIMPLE 5-STEP PROGRAM FOR BUYING YOUR FIRST HOME IN (CITY)

• 24. WHEN REAL ESTATE AGENTS PURCHASE HOMES – HERE’S WHERE THEY LOOK FOR THE BEST DEALS…

• 25. LOCAL REAL ESTATE AGENT PROVES 80% OF RENTERS CAN ACTUALLY OWN FOR LESS MONEY PER MONTH – CALL 1-800-XXX-XXXX TO SEE IF YOU ARE APART OF THE 80%

• 26. FREE HOME FINDER SERVICE – NO CONTRACTS – NO APPOINTMENTS – YOU LOOK AT YOUR CONVENIENCE

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More Headline Examples(these are examples only. MAKE NO FALSE CLAIMS

• 27. 47 HOMES THAT THE BANKS ARE BEGGING ME TO GET RID OF – AT ANY PRICE!

• 28. IS KNOWING HOW TO BUY A HOME WITH $50,000 IN IMMEDIATE EQUITY WORTH $1 TO YOU?

• 29. 4 BD, 2 BA HOME THAT OWNER SAYS… “SELL IT TO THE HIGHEST BIDDER BY SUNDAY!”

• 30. BUY FROM NO REALTOR… UNTIL YOU’VE ANSWERED THESE FIVE QUESTIONS. 1-800-XXX-XXXX TO GET THE 5 QUESTIONS THAT COST 99% OF ALL BUYERS THOUSANDS AT CLOSING!

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Even More Headline Examples(examples only! Make No False Claims!)

• Moving Sale - We Want To Move & You Want To Buy. Let's Talk!• In Vegas The House Always Wins. Here Your Offer Wins The House!• We Need You To Buy, So That We Can Say Bye-Bye• The Price Is Right - Let's Make A Deal• The Key To Owning This Home Is In Your Offer• It's Not Complex. It's A Duplex. You Can Own It And Rent It!• You Can Own The White House (In San Antonio, Not Washington, DC)• Don't Say Goodbye To This Good Buy!• Looking For A Distressed Seller, Not A Distressed House?• This House Is A Keeper. It Doesn't Need A Housekeeper!• Not A Garage Sale. You Can Buy The Whole House!• Foreclosure - The Bank Needs Your Good Offer For Closure• Short Sale - Make Us An Offer The Bank Can't Refuse

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5. Post According to Schedule

• Mon-Fri

• 2 X per day

• 12pm, 7pm

• Set alarm on your phone and post everyday WITHOUT FAIL!

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• DO NOT OVER-POST

• OR YOU WILL BE TURNED INTO A GHOST

Post 2-3 ADS IN THE MORNING

AND 2-3 AT NIGHT

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6.Track Results / Duplicate Success

• Make note of the ads and headlines that work for you and duplicate often

• Capitalize on your Success!

• Trash Ads that Do Not Work

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7. Follow Up!!!

• Set up your database

• Put every name, number and email in DB

• Place all in automated DRIP campaign

• Schedule Times to Follow Up Consistently

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Part 6

CONCLUSION

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CONSISTENCY IS THE KEYto

YOU WILL GET LEADS AND

CLOSE MORE DEALS IF YOU

REMAIN CONSISTENT

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DON’T GIVE UP!

YOU MAY SEE IMMEDIATE RESULTS. THEN AGAIN YOU MAY NOT.

KEEP POSTING AS PER SCHEDULE

EVERYDAY!

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Contact Information

RICK TANKERSLEY3520 N LOOP 1604 EastSan Antonio, TX 78247

210-788-9690