UC: The secret
tool for building and maintaining your brand
UC: The Secret Tool for Building and Maintaining
Your Brand Having a well-known and reputable brand is vital to a company’s overall success. Today, larger businesses
are shelling out millions of dollars to support brand
building, while SMBs struggle to find cost-effective
marketing solutions. Unified Communications (UC) is an
often overlooked affordable tool that helps SMBs to not
only build their brand, but to compete with the “big guys.”
According to Advertising Age, among the top 50
companies with the largest advertising budgets, 36 of
those companies spent more than $1 billion on branding
last year. On average, companies spent 10.4% of their
revenue in 2012 on marketing activities to support their
brands, according to research by Gartner.
and TV ads, email, social media, lead
generation programs, content writing,
and website design. The end goal
for the company is for people to know
how great their product or service is and
how it can solve someone’s problem.
Since most SMBs don’t have $1 billion
to spend on advertising, they have to be
Whatever the size of the budget, companies are using both traditional advertising methods and digital tools
to ensure that their brand is bringing in business. These tools include print
smart with how they use their budget.
This is where a UC system comes into
the picture because it is a proven,
affordable tool to help build and
maintain a company’s valuable brand.
Make a Great First Impression
The old cliché, “You only get one chance to
make a first impression,” is absolutely true.
A company’s phone system is often where
that initial impression takes place. With today’s
UC systems, SMBs have the tools available
to give them the same customer experience
as Apple®, Google®, or Coke®. IVRs, professional
voice prompts, complex call routing, voice
recognition, and thirdparty software integration
are just a few of the tools that SMBs can take
advantage of without a steep price tag.
Building the Brand
UC systems allow a way for
small or midsized businesses
to look and act like multi
billion dollar corporations.
On top of being able to utilize
game changing features like
video conferencing, instant
messaging, mobility, and
collaboration, here are other
ways that UC that can help a
company’s branding efforts:
Successful brands have a story to tell. There is
something about their company that sets them
apart from everyone else that draws customers.
UC systems allow for companies to automate
specific and targeted messages to its customers.
Improve Marketing Campaigns Companies can create marketing campaigns
and set up their phone system to easily control the
flow of customers to the correct place and ensure
that they hear the most appropriate, or targeted,
messaging. Data can also be quickly and easily
retrieved to determine if campaigns are successful
or if they are costing too much, given the results.
Building the Brand
Maintain Brand Presence in Today’s Remote Worker Environment
The work environment has changed significantly
in recent years. Today’s technology is allowing
employees to work as efficiently outside the
office as inside. For a company that wants to
embrace the idea of remote workers, they must
ensure that their brand is protected.
One of the great features of some UC systems
is access to integrated mobile applications.
These applications give users many advanced
PBX features from their mobile phone or tablet.
One brand-protecting feature this gives is
allowing a company’s information to show up on
the customer’s caller ID instead of the remote
worker’s personal information. This ensures that
the company’s brand is always at the forefront
regardless of the employee’s location or device
when making or answering a customer call.
Protecting the
Brand
Ensure Quality Customer Interactions Throughout the Relationship
When it comes to your brand, it’s not only
the first impression that counts, but every
interaction with every customer, every time.
Protecting the
Brand
UC provides tools to help businesses
achieve high levels of ongoing customer
service. With features such as instant
messaging and third-party software
integration, information is available at the
employee’s fingertips so that they can
help customers quickly and efficiently.
Call monitoring, whispering, and other training
tools allow managers to ensure their customers
are receiving high quality service. Managers
can also run detailed reports to can gain a
deeper insight into the full customer experience
and determine that employees are doing all
that they can to best serve the customers.
UC has revolutionized the communications industry by allowing greater visibility into a business and helping to increase efficiency, while at the same time giving employees freedom and flexibility in their workday. On top of all these benefits, UC is a tool that businesses of all sizes can use to enhance and protect their brand, without having to tap into a billiondollar budget.
“
SMBs are always on the lookout for ways to simplify their infrastructure without
compromising on all the benefits that technology
provides. This is especially true when it comes to
business phone systems. Digium’s Switchvox Cloud lets
users take advantage of all the Unified Communications
features found in its premises product, now in the cloud and
with a simple migration path and low per user pricing.”
Richard Costello Senior Research Analyst,
Enterprise Communications Infrastructure, IDC
Do more than just talk! Count on Digium’s Switchvox UC to help you easily transition from a basic phone system to a feature-rich Unified Communications solution.
Switchvox is the award-winning business phone as the on-site Switchvox UC system. system specifically developed for small- and mid-sized businesses, available on-site or in the cloud! Switchvox makes it easy to integrate all of your office communications and immediately start saving time and money. Recognized as the “Best Value in UC for SMBs,” Switchvox offers a single powerful set of UC features at a price your business can afford. All-inclusive pricing means there are no costly add-ons or unexpected expenses for business-critical features—including mobility! You get all the features of Switchvox with one low price!
Looking for a cloud-based solution? Switchvox Cloud is a scalable, hosted PBX solution with the same features
It’s competitively priced for companies that need access to UC features, but do not want to manage an on-site phone system. Special pricing options are available for larger companies that want the flexibility and convenience of a hosted VoIP phone system.
Digium’s Switchvox solution delivers UC features everywhere you need it: on-site, in the cloud, and with mobile.
Test drive Switchvox UC, and get a free 30-day trial of Switchvox Cloud.
Get started at www.digium.com/switchvox
Digium®. We’re changing the way businesses communicate. Founded in 1999, Digium is the creator and primary developer of Asterisk, the industry’s first open source telephony platform. More than one million customers in 170 countries have deployed Asterisk-based systems. Digium is committed to ending the days of expensive, proprietary telecom. The Switchvox family of Unified Communications solutions is built on Asterisk and is designed to provide enterprise class features at affordable
prices for small and medium businesses. The award-winning line of Switchvox IP PBX phone systems provides more than a phone system— it delivers a Unified Communications platform that integrates multiple features that increase productivity and lower monthly communication costs. It’s the affordable solution with a proven return on investment for businesses with 5 to 1,000 users.
Learn more at digium.com/switchvox
Want more information on Switchvox? Take a virtual tour of this powerful Unified Communications platform: www.digium.com/switchvox
Contact us— we’re here to help. Talk with a Switchvox specialist: 1 877 344 4861 1 256 428 6271 [email protected]
Copyright©2018 Digium, Inc. All rights reserved. Digium, Asterisk, Switchvox, the Digium logo and the Asterisk Speech Bubble are registered trademarks of Digium, Inc. All other trademarks are property of their respective owners. Version 2/October 19
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