DEPARTMENT OF BUSINESS COMMUNICATION
FACULTY OF MANAGEMENT STUDIES AND
COMMERCE
BCC 1323
MEDIA AND ETHICS
A 02
GROUP NO: 01
INTRODUCTION
In the modern society
media plays a major
part.
It strongly influence to
human behavior.
They want to behave
under the Ethical
Framework .
What is Media?
Media is a mode that can use to exchange
information.
We can divide media in to following
categories.
• written media
• Non written media
• Electronic media
What are Ethics?
“The way people behave based on
how their beliefs about what are right
and wrong influence behavior.”
Why we consider about media and ethics?
• Media has huge power to influence society.
• There is a close relationship between media
and society.
• In order to make a better society, media has
to compatible with ethics.
Relationship between media
and ethics
There is a close relationship between media
and ethics. Media must compatible with
"Media ethics" continually.
Media ethics is the subdivision of applied
ethics dealing with the specific ethical
principles and standards of media.
The branches of the media that try to live up
to ethical standards include television, print
communications, and the Internet.
Many of the complications in media ethics
arise from the conflict of ethical standards
and the media companies' desire to make
money.
Unethical behavior of media
what are the unethical behaviors of
media,
When media does not do their duties.
When media works beyond their limitation.
TV, Radio and Newspapers
Insulting famous person without any
reasonable facts.
Influence internal sovereignty of countries
through international media.
Some companies
conduct their
promotion to insult
other companies
which are in same
industry.
They misused the Language
Bad influence from
advertisement
Bad influence from Reality
Shows.
Social Network
“Social media is the social interaction among
people in which they create, share or
exchange information, ideas and
pictures/videos in virtual communities and
networks.”
Accuracy problem about information.
Privacy problems of social networks.
Make religious , national and social
problems.
Some social networks promote pyramid
system.
Bad influence to
youth generation.
It persuade
to make
frauds.
Ethical behavior of media and its
responsibilities We are providing some of the responsibilities of media
as follows.
Media ought to work for the information of public
opinion.
Media should throw light on issues.
Media has to do something for the solution of issues
by presenting the opinion of experts.
Media ought to work for culture.
Media should provide guide line to the youth.
Media should condemn criminal activities.
Solutions for improving ethical
practice of media
1. Introducing code of ethics for media.
2.Remove political impacts.
3. Imposing laws and limitations.
4.Educating the people about the
common code of ethics.
5.Organize ethical practice programs to
journalist.
6.Education.
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