PiQ Audience Report: UK Health and Medical Community of 14k UK Tweeters Data from: 1st June – 1st July 2014
About PiQ
Social Media Listening
Poor people insight
CRM Customer
interactions only
PiQ is built on four foundations: 1. Target audiences not keywords to track customers 24x7 2. Realtime trend detection with audiences without prior knowledge required
3. Identify influencers within relevant audiences
4. Deep content analytics at users fingertips
Market Research
Slow, not addressable
PiQ is a simple way to action customer audiences in real-time
UK Health Audience Overview
65% female 35%
male
UK users tweeting about health are predominantly female and between the ages of 25 and 50.
0% 10% 20% 30% 40% 50%
< 25 25 - 34 35 - 50 > 50
UK Health Audience Top Hashtags Hashtag Cloud
WHAT this is
Shows the top hashtags used by audience
Size of word shows volume
Saturation of word shows relevance
HOW to use it
Identify key topics which audience discusses
Plan content around this
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The dashboard edition of PiQ updates this data daily and provides per-hashtag analytics for precision targeting
Health-related topics are the most discussed. This audience also talks a lot about sport and UK politics.
UK Health – Top Human Influencers!WHAT this is
Shows the top Human influencers within the community
They are ordered by their degree of influence over other people in the audience (CPI)
HOW to use it
You can use this to identify key influencers in your target audience and engage with them
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The UK Health Community is a tight-knit group which means several top influencers are able to make a big impact despite having smaller follower numbers than bigger ‘Celebrities’
CPI PI Fllwrs Bio
Kate Granger @GaryLineker
94 61 17k Wife, daughter, sister, aunty, friend, doctor, patient and author. Always trying to look on the bright side of life...
Clare Gerada @clarercgp
94 73 23K Immediate past Chair RCGP. Chair of Board for Transforming Primary Care in London. I have been accused of being passionate about the NHS.....I am.
Shaun Lintern @ShaunLintern
94 65 7k Journalist for Health Service Journal. I helped expose Mid Staffs scandal. Covered Francis Inquiry. Believe in public interest journalism. Views are mine alone.
Dr Christian Jessen @DoctorChristian
93 84 315K British Doctor, Sexual Health Campaigner and atheist. Presenter of Channel 4's Supersize Vs Superskinny and the BAFTA Award Winning Embarrassing Bodies.
Helen Bevan @HelenBevan
93 63 10K Chief Transformation Officer with the NHS Horizons Team. Leading healthcare improvement from the future. The radical thinking part of @NHSIQ All views my own
UK Health - Top Non-human Influencers!WHAT this is
Shows the top Corporate/Organisation influencers within the community.
HOW to use it
You can use this to inform your advocacy or content strategy and understand who is making the biggest impact among your target audience
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The dashboard edition of PiQ allows you to filter out human/non-human and search for users by location, gender or influence
CPI PI Fllwrs Bio
We Nurses @WeNurses
96 68 13K Connecting, driving and supporting the nurse community through nurse twitter chats & nurse social media resources
Time to Change @TimetoChange
95 75 57K Time To Change is England’s most ambitious programme to end discrimination faced by people who experience mental health problems. It’s #TimetoTalk
Mind @MindCharity
95 81 107K We’re Mind, we’re here to make sure anyone with a mental health problem has somewhere to turn for advice and support.
NHS England @NHSEngland
95 70 39K High quality care for all, now and for future generations.
The King’s Fund @TheKingsFund
94 71 41K We are an independent charity working to improve health and health care in England. Our vision is that the best possible care is available to all.
UK Health - Top Outside Influencers!WHAT this is
Shows the top Human influencers outside the community
These users influence the target audience but are not specifically related to the topic or demographic in question
HOW to use it
Understand who your target audience listens to outside their main topic of interest a find people you might not have expected
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The dashboard edition of PiQ lets you see who each individual is influencing and is influenced by
CPI PI Fllwrs Bio
Ricky Gervais @rickygervais
93 95 5.3M Writer, director, actor, producer, bare knuckle boxer, Creator of The Office, Extras, Flanimals, Derek, and co-founder of JustSayin
Stephen Fry @stephenfry
93 94 6.4M British Actor, Writer, Lord of Dance, Prince of Swimwear & Blogger. NEVER reads Direct Messages: Instagram - stephenfryactually
Owen Jones @OwenJones84
93 87 197K A 'braying jackal' according to Fox News. Socialist, Guardian columnist, author of 'Chavs' and 'The Establishment'. Losing my Northern accent. My views etc...
Marcus Chown @marcuschown
93 76 19k Writer. Books include Tweeting the Universe, We Need to Talk About Kelvin, Quantum Theory Cannot Hurt You & Solar System for iPad
Ben Goldacre @bengoldacre
93 87 303K Doctor, nerd cheerleader, Bad Science person, stats geek, procrastinator
UK Health - Top Brands!WHAT this is
Shows the top Brands referred to by audience
HOW to use it
Identify and compare the brands that an audience is talking about
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The dashboard edition of PiQ updates this data daily and provides data for every brand being talked about
You can also find the top images, videos and stories being shared each day, week or month
Brand Relevance (Higher is more relevant)
Volume
BBC 17x 7k
Amazon 3x 4k
Google 2x 3k
Apple 2x 3k
Tesco 21x 2k
Sky 10x 1k
Nike 1.1x 810
Netflix 0.6x 610
BT 1.4x 520
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