ubiquitous location,the new frontier & hyperlocal nirvana?
gary galeyahoo! geo [email protected]/vicchi
2KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/
3Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/
Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/
this talk is brought to you …
boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/
… by the number 3
Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/
… by the word local (hyper and micro)
… and by a theory
Bharath Kishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/
warning: may contain references to checking in and foursquare
Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/
“you may well ask, chris, what is my theory?”
Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/
10
the theory of stuff
11Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/
pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/
“what is it for and why would anyone use it?”@aaronofmontreal
Koen Vereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/
some numbers
comscore 2009 digital year (us)
http://www.marketingcharts.com/interactive/local-online-to-grow-12-in-2009-will-slow-next-year-11000/borrell-associates-local-online-marketing-spend-forecast-advertising-promotions-october-2009jpg/
http://www.marketingcharts.com/interactive/us-mobile-search-ad-revenues-to-reach-14b-in-2012-1578/tkg-mobile-search-revenue-forecastjpg/
mobile search revenue forecast (us)
jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/
hyperlocal, adj:
nep on Flickr : http://www.flickr.com/photos/nep/1812127513/
entities & events located in a well defined, community scale, area
Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/
intended for consumption by residents/visitors to that area
splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/
created by a resident or visitor to that area
21
technology hurdles …
Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/
jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/
matching
D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/
content
24hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/
intent
25National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
users
http://www.flickr.com/photos/glenscott/2615622293/
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/4371010785/
geo
parsing & tagging
szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/
intent
pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/
Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
location
30Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/
ip
31John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/
gps
32Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/
a-gps
33Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/
cell tower
34Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/
wifi access point
35
hyperlocal genera
Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/
“classic” hyperlocal
allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/
“corporate” hyperlocal
annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/
Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/
41
“user” hyperlocal
6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/
43
44
granularity
mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/
local – county level
hyperlocal – city or neighbourhood level
microlocal – block level
Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/
elephant in the room syndrome
stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//
is location that ubiquitous?
51JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/
only ~21% of total handsets
52
what about the other ~79% … ?
privacy
56Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/
inventory?
57Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/
ip
58
accuracy # 1
59
accuracy # 2
negativity
mayor of the north pole
krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/
faking it
hyperlocal outlook
makelessnoise on Flickr : http://www.flickr.com/photos/makelessnoise/132712410/
5m subscribers by 2011gigaom.com, August 2008
Ed Yourdon on Flickr : http://www.flickr.com/photos/yourdon/2626866614/
1 check in per second
33% of mobile users read mobile newsmm&t, March 2010
ilamont.com on Flickr : http://www.flickr.com/photos/ilamont/4328628207/
foursquare history
mercurynews.com – 3/26/10
and finally
UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/
developer.yahoo.com/geo/geoplanet
woeids
stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/
developer.yahoo.com/geo/placemaker
fireeagle.yahoo.net
www.flickr.com
Geonames ISO (3166-1 Alpha 2 and ISO 3166-
2) FIPS ( 10-4, 5-2, 6-4 and 55-3) INSEE JGDC IATA ICAO
where.yahooapis.com/v1/concordance
not taking notes?
selva on Flickr : http://www.flickr.com/photos/selva/24604141/
Ubiquitous Location,The New Frontier & Hyperlocal Nirvana
Gary GaleYahoo! Geo [email protected]/vicchi
http://slideshare.net/vicchi
Thanks for Listening
Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
t: @vicchib: www.vicchi.orgw: www.garygale.com