Internet 2.0 and the Law: Twitter
StopPoliticalCalls.orgShaun Dakin: CEO & Founder
05/21/2009
Agenda
• Twitter (social media) – What is it?• Twitter and Lawyers• Twitter Tips• Discussion And Questions
Why Twitter?
Lawyers Using Twitter Today
Twitter? Tweet?What Are You Doing? 140c
1. Micro-blogging2. Broadcast Instant Messaging3. A time sink
Twitter Basics
• Twitter – Twitter.com• To Tweet – The act of Twittering in 140 characters• To Follow – To follow someone on Twitter• Follower – Someone who follows you• @Replies – People who “talk” directly to you vs.
broadcast thoughts = – @IsCool what do you think about lawyers?
• Direct Messages – Like email• Favorites – bookmarking specific Tweets
My Twitter Account: @EndTheRoboCalls
The Worldwide Conversation
• Twitter is Great for open conversations
Twitter Search: Where You Listen To The Conversation
How Do You Start?
• Just Do It. Free. Twitter.com• How do I get people to care?– Be authentic (no spamming, self promotion)– Be interesting (remember high school)– Be conversational – Follow people that you are interested and may be
interested in you– Engage with people that contact you– Answer Questions
How Do You Get Others To Listen?
• ReTweet other people’s Tweets (like forwarding an email)
What to ReTweet
• Whatever you think others will be interested in.– News– Tips– How To– Breaking News– Anything
What to ReTweet
• Whatever you think others will be interested in.
Add Value By Asking and Answering Questions
• I asked my followers a question this week:
How Often?
• As much as you care to. Seriously. – People will either listen or not
Hashtags Are The Key To Following The Worldwide Conversation
• Hashtags - #WhatEverYouWantToPutHere• Used with Twitter Search to monitor
conversations• Like “tags” on webpages and blogs• Very event driven– Elections (#VoteReport)– Crisis (#Mumbai)– Movies / TV (Idol)
Twitter Search and HashTags
Twitter and Law
How Many Lawyers On Twitter?
Law Firms on Twitter
http://lawyerkm.wordpress.com/2009/01/31/law-firms-on-twitter-an-update/
Womble Carlyle
McDermott
Tools and Tips
Don’t Do It, seriously
• Social Media Takes Time, Lot’s Of It
• You Must Be Engaged– Immediately and authentically
• Resource Allocation Decisions – Can’t be an intern
Twitter Tools - TweetDeckWhat: Visualize multiple searches and create groups
Twitter Tools - HootSuiteWhat: Tool to manage multiple Twitter Accounts; schedule Tweets in the future and Get Stats.
Twitter Tools - TweetLaterWhat: Tool to manage multiple Twitter Accounts and schedule Tweets in the future AND auto follow
Twitter Tools - TwitterfeedWhat: Automatically update your Twitter account with your blog posts.
Twitter Search And Variants
My Favorite - Twazzup
Questions
• Contact Information: – Shaun Dakin: [email protected]– Twitter:• @EndTheRobocalls (Business)• @IsCool (Personal)
– 703.201.1146 (no robo calls please)– Facebook, Linkedin, Friendfeed, etc…